5 Quick Tips About Content Marketing:
In this digital day-and-age, “Content Marketing” is the best strategy to up your game. Done right, it captures the desired audience’s attention and makes your brand unforgettable.
Now, what is content marketing?
According to the Content Marketing Institute, Content Marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.”
Here are the 5 key tips by which you can successfully use content marketing to grow your business digitally:
- Research, Choose & Decide: All three words being of equal importance here! It is vitally important to research industry related trends to see which content performs the best based on audience engagement. Then, choose the type of content which is easily consumed by your audience. Finally, take a call on the content type and its strategy. Don’t just create a blog because it’s working for some company. Be very keen on doing good content marketing for your target audience.
- Strategy: Have a plan! Ensure that you have developed a content marketing strategy and that it fits in with your overall marketing plan.
- Plan: Be very careful in planning the kind of content for various channels of distribution. For example, visuals work best on Facebook and Instagram while full length videos may be best suited to Youtube.
- Generate Conversation: Before creating any content or releasing it, be aware that the final game is to generate conversions. If there’s no conversion happening, maybe it’s time to re-evaluate!
- Promote: Make sure you are using every avenue from Facebook Ads, Instagram Ads to posting on Reddit, to promote your content. An effective content promotion strategy will ensure that it gets seen by enough people and also the right people.
Here’s a little trivia. Always place “Quality over quantity” – if you create good content pieces it will negate the need to constantly bombard your audience with content that may not be impactful.
Honeycomb has helped various business including startups and Corporate giants grow by providing Content Marketing Solutions.