Interactive Creative Studio at Client Location
Often, the tight deadlines for print and publication materials make it difficult for brand teams to source material from their agency. Honeycomb helps them by providing manpower and suitable workstations at their corporate offices for design-related support. This helps brand teams, as they speed up the artworking process by directly briefing and supervising our art directors / artworking associates. We work on Adobe and Corel Draw platforms in our onsite studios.
A leading Lifestyle Retail Brand that’s present Pan-India with over 200 Retail Outlets. They were facing a few challenges which were:
- Region-wise adaptation of artwork led to discrepancy
- Brand guidelines were not followed
- Requirements to customize artworks on urgent basis were not met
- Brand mandate was tampered
- Prices were high and budgeting became an issue
- Adaptation of artwork in regional languages was difficult
The solution suggested was that to in order to retain their position amongst the TOP 5 players in their industry, the Client’s Team had to set-up an On-site Creative Studio at their corporate location, where Graphic Designers from Honeycomb would deliver artworks adhering to brand guidelines as per requirement.
And the artworks handled at the On-site Creative Studio included:
Graphic Design, Emailers, Short Videos and Fine Art Prints for showrooms, among others.
The project which began with One Graphic Designer (with a strong Pre-press background) has eventually turned into a team of 10 Resources, who have collectively delivered over 1 Lakh artworks till date.
On-site Creative Studio Setup Includes:
- Interactive Studio Manager
- Graphic Designers with Pre-press Knowledge
- Client Servicing Executive
- Art Director
On-site Creative Studio Services Offered:
- Review of Task Instructions & Templates
- Pertinent Documentation
- Campaign shell creation including input of start and end dates,
- Campaign design ideas and final graphic designing
- Adaptation of Existing Designs
- Copy writing and Language translations
- Quality Assurance Review
- Video Editing and Kinetic Typo animation expert
Other services like HTML emailers, Printing of collaterals, Photography, Video shoot are supported from Honeycomb office.
This Retail Brand has been our client for over 8 years. Over time, impressed by our services, the Client has approached us for several requirements above and beyond what our On-site Creative Studio offers. Furthermore, we have also been consistently serving other brands of this Lifestyle Brand’s parent company. Simply said, this association has been a win-win situation for both the Client and Honeycomb.