The world of digital marketing is a new one but one that many marketers are still familiar with. Although the playing field has changed, the rules of the game have stayed the same. In digital marketing, there are more ways to reach customers and target audiences which means marketers and brand managers must be crafty in how they utilize the tools available to their advantage. Below are a few tips in doing just that.
I have come across this really interesting article written by Mr. Sanjay Mehta on how FB has made the shopping experience for the customers flawless. The outbreak of the pandemic Covid-19 has left the business world in agony where they are just trying to survive each day.
According to statistics, there are over 1.5 billion websites on the world wide web today. Of these, less than 200 million are active.
That sounds like a crowded place, doesn’t it? To be visible you either have to be a titan in your industry or your website should have a prominent user experience. An exceptional one in fact!
In order to skip the abandoning of a website, one needs to evolve with time and trends.
We are all confined in a place where most of them have a taste for design and definitely have feedback when they come in touch with astounding website experience. People talk, their opinion can outweigh any tactic for outreach.
A study by Adobe found that 38 percent of visitors tend to leave sites if the content or UI looks bad to them. So, let us not be one among them.
Experience with the interface should be one of a kind like a thumbprint, an impression that can drive in a lot of revenue.
A seamless and interactive UI/UX helps businesses build their brand reputation which is the road to establish trust and gain customer loyalty. According to statistics, First impressions of a website are 94 percent design-related and it takes 0.05 seconds for users to form an opinion about your website. These opinions can have a huge impact on your brand which can affect their perception of credibility. Hence it is highly recommended to add a pinch of UI/UX to your website that focuses on the users’ satisfaction which is proportional to business’ success. This can be possible with the help of a web design company.
The ultimate agenda of each business is to reach out to their target audiences turning them into valuable customers by adding value. Leverage the opportunities of design by creating an experience like never before through the UI/UX designers who can help you translate your vision into a website. Understanding the buyer persona of your audiences helps one design tailor-made experiences that your customer can relate to. Speak to them in a language that will lead them to take a profitable action for both your business and the customer.
When the user comes in contact with your website and he/she finds out that the website has an easy to use interface, this feeling has a positive impact on your sales. Things like useful onboarding and intuitive navigation lead your visitor to take a profitable action like making a purchase, subscribing to a newsletter, signing up for a blog, or downloading the app. A clear and well defined CTA plays a vital role in this. All of this is possible if you keep the customer journey roadmap simple and smart which is possible to crack with the help of UI/UX designers from a web development company.
The experience of UI/UX design not only attracts new users but also retains the existing ones by returning to the website. Customer satisfaction is going to bring them back to your business for more such requirements. It is important to understand the bottlenecks of a customer’s journey which is possible in empathizing with your customers. Retention is essential for Ecommerce websites which can be improved on gathering insights like their interaction with the website and the ratings and reviews to optimize the design accordingly.
Top 3 Social Media Campaigns
10 Tips To Supercharge Your Website
As more and more businesses go digital, maintaining your online presence is crucial to your chances of survival and success. An effective website is one of the most important ways of ensuring a successful digital presence. However not all websites are created equal and being one of the leading Web Design Companies in Bangalore, based on our experience here are some tips to educate you on increasing the efficacy of your website.
1. Prominently Display Your Value Proposition
Your mission statement or value proposition succinctly describes your brand and the kind of product or services you are offering. Your website visitors should have no trouble finding out what your brand is and does, so ensure that your value proposition is placed prominently on the front page. Try incorporating it into your headline so that it is one of the first things that website visitors will read.
2. Intuitive Website Navigation
Website navigation has two main roles; it helps users find the specific information they are looking for and it helps improve your search engine optimization score.
Always keep in mind that you are building your website for people, not site crawlers and as a result your navigation texts should be descriptive, using words that are commonly used by your target audience when searching for products or services online. The goal is to get them to where they want to go by using as few clicks as possible.
Honeycomb being the Best Web Development company in Bangalore, we build intuitive and SEO friendly website.
3. Effective Call to Action Texts
The success of your Call to Action buttons or CTA plays a massive role in gauging the performance metrics of your website. It is important to remember that all CTA’s should be written in 1st person voice and should always start with a verb examples “Call Us Today” “Subscribe to our newsletter” “Pay with Card” “Join our mailing list”
4. Attractive Call to Action Colors
One of the most important factors when it comes to creating effective CTAs is the color element. CTA buttons that are of the same color as the website background are more difficult to locate compared to those with contrasting colors. If the site has a predominantly white or blue background then it is better to have a CTA color that is on the opposite spectrum such as orange or yellow.
5. Not only for the nearsighted
Time for an experiment. Fire up your website on your favorite browser. Now walk 10 feet away from the desktop. Are you still able to understand what the brand is offering, for a more effective experiment get someone not familiar with your website to do the same thing. If they can’t tell then that means the messaging is in need of fine tuning.
6. Easy on the Carousels
It has become pretty common for many websites to have a carousel format when it comes to displaying their products or services, however you need to have a look at the data to see how effective they are. Studies suggest that 3 slides are ideal when it comes to the carousel format as people lose interest very quickly after the first few slides.
Also ensure that the slides don’t move automatically as users find it very distracting and are unable to focus on the relevant information.
They also tend to be more successful in terms of click-through rates when viewed through mobile screens.
7. Social Endorsements are Key
Highlight your social credentials as a credible source of information and knowledge by including testimonials from relevant and popular social influencers.
8. Don’t neglect Customer Testimonials
Customer testimonials are not essential in the grand scheme of things, i.e. don’t build pages specifically for testimonials after all when was the last time you read visited a web page that was solely devoted to them. Instead try and weave them into your product or service catalog pages.
People will not go out of their way to read about others praising you. Find a way to get those messages in front of them without being too blunt about it.
9. Not only mobile friendly but mobile-first
In the early days of smartphone adoption, having a website that could be accessed easily on a phone was considered good enough. However times have drastically changed, the vast majority of internet users in India access it almost solely through mobile. So it’s now more important than ever to have a website that is built with that philosophy in mind from the ground up.
10. Contact forms or email addresses?
It’s important to have a data-driven approach when it comes to designing a website. Contact forms are an ideal feature when it comes to capturing as much information as possible from your website visitors. You can set up goals whenever visitors submit a form, judge the conversion rate of your pages by utilizing different layouts and much more.
And there you have it, 10 tips on improving your website.If you want to redesign your website, Honeycomb Creative Support is the one stop solution for your rebranding. We are the leading Web Design Company in Bangalore.
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What is the importance of digital e brochure post Covid-19?
The world is changing, and so is the way we exchange information. It was a revolution in our lives, the digital revolution when we found how to store information and share it quickly. Nowadays, this digital world contains a lot of data, and it needs to be stored securely, which is why there is a need for digital e-brochure. Let’s see some of the most compelling reasons why we need an e-brochure in the more normal world by Top Graphic Design Company.
1. Easy to edit and make changes in the digital brochure.
In the new normal of digitalization, having an easily editable brochure designed by a Creative Agency is becoming increasingly important. In the past, businesses had to print out physical copies of their brochures and mail them to customers. Nowadays, it’s much easier for companies to send a link to a digital version of their brochure instead.
Digital brochure design is great because it can be edited easily and quickly. For example, suppose you notice that you’ve made a mistake on your printed copy. In that case, you’ll need to wait until all of those copies are returned before you can make any changes. With an e-brochure, though? You just update the PDF file and send out the new version!
You also don’t have to worry about running out of room on your website’s server by having too many versions of each brochure. With print versions, once you’ve created one version and sent it out to customers or put it on your website, there’s no going back—you’re stuck with it forever unless you want everyone to get confused by seeing two different versions at once (which probably wouldn’t be good for business). But with an e-brochure, you can update the file whenever you like.
2. The publishing of digital brochures is easy and cost-effective.
Digital e-brochures are the new normal, and they’re here to stay.
In today’s world of instant gratification, it’s no surprise that more people are adopting digital formats for their brochures. Digital brochures are easy to read, find and share, and most importantly—easy on the wallet!
Digital brochures allow you to publish your brochure in one place and in multiple formats (pdf, image file, web page), which means that your audience can read your content however they prefer. You can even include interactive features like links or videos within your content.
Printed brochures are expensive to produce—especially when you factor in printing costs, shipping costs, and distribution costs. The cost per unit of a printed brochure can be as high as $10. With digital brochures, you only pay for what you get: the design work (which doesn’t need to be as intricate or complicated as with printed brochures) and the hosting fees for online viewing of the finished product.
3. The time for creating, editing, or publishing is less with a digital brochure.
The benefits of digital brochures are endless. From saving time to being more environmentally friendly, these brochures are a great way to get your message out there.
In today’s world, we all have busy lives. When trying to get everything done and ensure you’re organized, it can be hard to find the time to create and edit a paper brochure. However, digital brochures allow you to create, edit, and publish all at the same time!
With a digital brochure, you can send a few hundred copies in seconds instead of days or weeks! This means that your message will reach its audience much quicker than traditional print mediums like paper or magazines would allow for because you don’t need to wait for them to be printed before distributing them out into the world.
4. You can reach wide on digital platforms such as social media or others with your digital brochure in the new normal world.
With the advent of social media, online browsing and shopping are taking over traditional face-to-face methods. Many people don’t even have to leave their homes to do their shopping—they can just click a button and have it delivered!
The same goes for brochures. Once upon a time, brochures were printed out and handed out door-to-door by salespeople. Nowadays? Well, people get their information from the internet instead of paper printouts. So why would you want to wait around for your brochure when you could be marketing it online?
Digital e-brochures make it easy for you to reach your customers where they are: online! You’ll be able to post them on social media platforms like Facebook and Twitter so that they can easily access your product or service information at their convenience.
5. It is the best way to communicate in this pandemic scenario.
In the new normal, digital e-brochures are essential for communicating with your customers.
As the pandemic continues to evolve, we’ve seen a massive shift in the way people interact with each other. With most of our communication now taking place online, it’s crucial to have a plan that will allow you to keep your customers informed and engaged.
That’s where digital e-brochures come in. They’re an effective way to reach clients and prospects with timely information about your products and services without spending hours crafting emails or blog posts. It’s a simple solution for communicating with clients who are more likely than ever to want quick answers about what’s happening around them.
6. Environment-friendly in the case of the print brochure.
In the new normal world, digital e-brochure is more environmentally friendly than a print brochure.
When you go to a restaurant and ask for a menu, you get a physical copy of what they have to offer.
This means that it takes up space in your house, and eventually, you need to throw them away.
The same goes for print brochures. You get them delivered to your door, and they take up space. If they aren’t thrown out immediately, they will take up space until they are eventually thrown out or recycled.
With digital e-brochures, there are no physical copies produced or delivered; instead, they are made available online for customers to view when convenient. As long as the website remains up and running, people can view the information whenever they want—and there’s no need to throw anything away!
Conclusion: Digital e-brochure helps gain visitors and leads to your website and offline sales.
Ultimately, a strong online presence has never been more vital when it comes to your business and marketing. Creating and maintaining this presence is crucial for success. The e-brochure can help you achieve that goal, as it helps you market your services or products in a clever way that can catch the attention of potential customers.
However, to be effective, you must know how to use an e-brochure correctly. Then again, if you don’t know where to start with e-brochures, there’s no shame in turning to professional digital design companies for assistance. They have years of experience creating such documents and know exactly how to make them work to your advantage. They could probably teach you a thing or two in the process.
5 Reasons Businesses Need To Go Online NOW!
Best way to train your Employees is through Videos
Companies and organizations across the world indulge in training programs specially created for their employees to keep them motivated and updated with the current day business trend.
But, with the pandemic and social distancing being the present-day situation arranging for an employee training with all the employees under one roof is not an ideal choice.
Here is where training videos come into the picture, video is the most effective way to communicate educational and business-critical information at the same time saving your time money and resources.
According to the University of Queensland there are four benefits of video in education, irrespective of if you’re an educational provider or business with a global footprint.
5 reasons your company should get training videos for your employees
1. Effective Learning
Videos have now become an integral part of engagement for our people who are online throughout the day. With the emergence of increased online video consumption due to better understanding, training videos can contribute to the major part when it comes to businesses. Employees can be trained through a set of videos that will leave a lasting impression of an effective learning experience.
2. Information Retention
The entire objective of employee training revolves around information retention, to learn now and apply later. According to statistics, 7 days after the training session, employees will have forgotten 65% of what was covered during the training. This way businesses will lose out on a lot of spending the time and money planning and scheduling a training session. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text, this is a mind-blowing reason to go for training videos.
3. Measurable Metrics
The video technology has improved so much so that you can measure the metrics of a particular video you share with your team. Instead of handing them over a set of lessons all in a spiral-bound, share a link to the video lessons. Keep track of how long they have watched their lessons and how many lessons they have viewed.
4. Convenient Access
Training videos are a smart way to impart lessons to current and new employees in a company. The first training session with the trainer can be recorded and divided into video lessons and it can be uploaded on to your company website. This way the employees can access it from anywhere at their convenience. They can spend their time learning during a long commute or their spare time also all your employees at various locations across the country can learn at once.
5. Cost-Effective
Planning a training program for your employees can now be cost-effective by recording a video just once. If not you will have to conduct a training session once a year for the set of new employees joining the company. Also, with your company located across the country or globe, you will have to bring them all together under one roof, through video training you can down the cost of travel and accommodation.
Training videos are created to empower people. These videos include employee training as well as professional educational videos for effective learning experiences.
Here is how we made employee training videos.
A well-renowned resource management company was on the lookout to create a bunch of training videos for their employees. They reached out to Honeycomb with the objective of training the existing employees as well as new joiners by just sharing a set of videos. The employee training imparted technical knowledge and it was delivered by the leaders of the company.
Our video production crew recorded 140 hours of technical training content using a single camera unit and an audio recorder. In Post-production, our skilled team of editors worked on the video with presentation slide inserts and the actual footage. We successfully finished the project, delivered the final output which was used for their internal training process.
