Whether you like it or not, social media gets many aspects of your business â€œout thereâ€� and visible to a wide audience. And your businessâ€™s logo has a strong impact on how your business is perceived in the market. It lets your customers know what youâ€™re selling and can even help them remain loyal customers for years.
|Logo Designers in Bangalore|
Here are some of the top ways your logo impacts social media marketing:
- It can help increase followers, friends, and shares â€“ A professional and attractive-looking logo on a webpage or blog post is more likely to be shared with friends than one that doesnâ€™t look reliable or trustworthy.
- It increases perception of your business size â€“ Having an attractive logo and branding will make your business look professional and bigger than what it is â€“ even if youâ€™re a team of two or three that work in your pajamas.
- It shows professionalism and increases trust â€“ A well-designed logo shows that your company is professional and more importantly, can be trusted. Customers will get the sense that your company will be around for years to come.
- It communicates your story â€“ Your story can be communicated in many ways, from a meaningful picture to your font and color choice.
- It helps you stand out from competitors â€“ A logo thatâ€™s visually interesting and relates to your clients will help your business materials â€“ from your website to all print materials â€“ stand out from the competition.
- It drives brand recognition across platforms â€“ When a logo is used consistently over many platforms, customers will get several impressions of the logo, thus creating more memorability. Since many people are visual learners, theyâ€™ll remember your brand better when they see it, rather than hear or read about it.
- It helps make your customers happy â€“ An attractive and effective logo will appeal to your customers and make them happy to be associated with you. This includes everything from the logoâ€™s colors and fonts to its overall image. The bottom line is that you want customers to get a good â€œfeelingâ€� from you.
Author: Pat Malloy
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