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Category: Honeycomb

Why you should do Social Media marketing for your website?
Were you aware that social media marketing has a higher (read 100%) lead-to-close rate compared to outbound marketing? Did you know that approximately 84% of B2B marketers make use of social media in some form or the other? It does not matter what you are selling or to who you are selling, using popular social media networks as your marketing tool can help you enhance your brand awareness and increase revenues. Simply put, social media marketing ensures maximum returns on your investment.
social media

 

At a time when the competition is extremely strife, not making use of social media means losing out on potential audience. Are you still wondering if you really need social media marketing? Yes, you do and here are your reasons.
·      A boost to SEO efforts Incorporating social media marketing as a part of your digital marketing mix will help to improve your websites SEO efforts. With a killer content strategy and a solid presence on Facebook, Google+ or Twitter, you will be able to drive traffic to your website, and therefore, a chance to appear among the top 5 on the SERPs.
·      Great way to build long-lasting relations – Do you know that makes Instagram or Facebook marketing so cool? It is the interaction that you get to have with your target audience. No other platform will let you connect with your customer base the way social media networks does. With a strong social presence, you will be able to read the tweets and shares of your customers and get an insight into their daily lives. You will be able to understand what you customers want or need and maybe adjust your marketing tactic accordingly. Also, you can make use of social media to connect with non-competing businesses, tastemakers and thought leaders in your space.
build long-lasting relations

 

·      Helps your brand to get noticed  Brand awareness and recognition is an important part of thriving in a competitive business world. With social media, you will be able to always stay in the news. You can maybe just post a simple message, share what someone else has posted, talk about your recent charity event or product launch, create events inviting people to join, post and share pictures, and so much more. The opportunities are practically limitless in social media and you are only really limited by your own imagination. You can make use of the experience of a professional social media marketer to always be the center of attraction across popular social media networks. In fact, social media marketing works a lot like word-of-mouth advertisingâ. And you already know that people are more interested in what other users have to say about a brand than what the brand is saying for itself!
Brand awareness

 

·      A platform to quickly respond to complaints and concerns  In case your customers are having a problem with your product or service, you would want to know right away. Social media networks allow customers to directly connect and interact with you. This gives them the opportunity to tell you what their exact issue is with your product and you are also in a good position to solve the issue immediately. Several studies have proved that customers greatly appreciate companies that respond to customer grievances promptly. You can gain new customers by being a company that listens.
·      Social media presence builds a strong brand presence  Studies after studies have proved the fact that brands with an active social media presence have a loyal customer base. To be honest, it is not that hard to imagine why. When you are interacting and engaging with your customers on social media, you become less of an organization and more of what you are a group of people who share a common vision. As a matter of fact, it lends your brand with an interesting character and personality that truly attracts people.
brand presence

 

·      Your competitors are on social media, why are you behind?  If no other reason appeals to you, this should. All your competitors are making use of social media platforms to gain new customers, drive traffic to their website and earn more revenue. Why will you fall behind? Do not let your competitors get to your potential customers first! Become social and trump competition.
social media icons

 

Social media marketing is getting bigger and better with every passing year. From a mere marking tactic, it has become a movement. If you are spending thousands on flyers, brochures or TV ads and still wondering where your customers at, they are glued to the social media channels. Don’t believe us? Sign up and see it for yourself.

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Why you should do SEO for your website?
You have probably heard about SEO or search engine optimization. You might have also turned a blind eye to it thinking it is just another marketing fad. But, hold on. SEO is not just any trend. It has come a really long way and from being another online marketing tactic, it has evolved into a branding play.
Why you should take note of SEO  irrespective of small or large business?
·      Because you want to provide search engines, such as Google, Bing and Yahoo, with critical information about your company so that your website secures a top 5 spot in the search results.
·      Because you want to provide visitors of your site the best possible user experience so that they are encouraged to spread the word about your business.
The primary job of SEO is to process the information typed by users and locate the most relevant websites making use of those keywords. Simply put, by investing in SEO you secure your position of being in the first page of the search engines and get round-the-clock exposure of being at the fingertips of your audience.
Still not sure? Here are 5 compelling reasons to invest in SEO right away.
·      SEO is your model employee’s Just think about it. SEO helps your website to stay open 24 hours a day, 7 days a week and 365 days a year. It does not call in sick or even reports late to work. It is your ideal employee because it can perfectly multi-task, handle thousands of prospects at the same time and is only really limited by what you ask of it. SEO lays emphasis in your marketing arsenal and ensures optimum performance.
·      Superior user experience Ultimately, SEO is all about providing your website’s visitors the fastest, friendliest and the best experience. A search engine works towards providing users with exactly what they are looking for. When the search engine is successful in its quest, both the parties can be satisfied. A happy customer will always return and maybe recommend you highly to others, as well.
·      Great potential for increasing conversion rates SEO mainly attracts users who are already in the hunt for similar products or services that you are looking for. You are not required to scream or dance to gain the attention of an audience. They are already convinced of what they need, and therefore, searching about the product or service online. You do not have to spend a huge amount by placing advertisements on newspapers or magazines. What do you have to do then? You have to be on the first page of the search engine results. With more than 80% people relying on getting the information they need from the search engines, this is where your business need to be to flourish in this world of competitive business. By investing in properly optimizing your website, you will be able to make sure that the visitors have a good time and keep coming back for more.

·      SEO utilizes the power of social media  Do you want your business to be on the popular social networks, such as Facebook, Google+ or Instagram? If yes, you can achieve that through SEO. The content shared by users on social channels are directly related to SEO-specific parameters, such as Meta descriptions and title tags. When a user types in a search query, the results that you see as stories on Facebook Wall, Google+ profile or in a tweet are processes that are managed by an SEO strategist. With SEO, you can control what people think, read and do on social sites.

·      SEO helps in gaining valuable insight into your customers A properly optimized website increases search engine visibility, credibility and usability. All of this helps to increase traffic to your website. The moment you begin enjoying a higher number of visitors, Google Analytics is able to track valuable and useful information about your visitors. With this, you will be able to find out about the keywords they use, the browser and technology they use, their geographical location, the times and days that they are most active, how much time they spend on a page and so on. The data gathered will help you to discover your target market and hone your advertising strategies. The better you know your audience, the better product or service you can offer, and therefore, higher the ROI.

SEO is no longer an option for businesses; it is an integral part of the marketing mix. Invest in SEO and get noticed. Increase your sales and thrive! 

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Art and a cause come together with JagaChitra
Living with Multiple Sclerosis, we face a lot of issues – not just everyday, but every second!â€� 
“I was diagnosed with Multiple Sclerosis in 2009 and this news was very hard to digest. With my wife and my daughters’ support, I’ve accepted it and trying to win over it. Walking difficulties have made me wheelchair dependent, my speech is difficult to understand and it’s a challenge to even have a bath.â€�
“I’ve had Multiple Sclerosis for the past 50 years and the biggest tip I can share about managing this, is keeping the mind busy. We need to stay positive and in my case, I focus on what I love the most – spending time with children!â€�
These are just a few of the things that persons with Multiple Sclerosis (MS) say when they are asked about the life-changing disease that they have.

What does it mean to have MS? It’s an unpredictable, often disabling disease of the central nervous system that disrupts the flow of information within the brain, and between the brain and body. It can hit anyone, mostly between the ages of 20-40 and there’s currently no cure. An MS patient is faced with several attacks and slow deterioration of functions. The Multiple Sclerosis Society of India (MSSI) helps persons with MS through physiotherapy sessions, scans and medicines, among other things.
Can anything be done to help persons with MS? Each year, the city-based photography group, Thank God it’s Saturday (TGiS), conducts an exhibition, where all proceeds from the sales go to MSSI to help alleviate this disease. Last year, TGiS was able to generate Rs 7 lakhs with a sale of 100 frames.The amount was donated to the MSSI Bangalore Chapter for the welfare and treatment of its patients. For 2017, TGiS is again proud to be associated with MSSI and hopes to raise more funds this year. 

You can help support the cause. When you attend the photography exhibition – called JagaChitra – and purchase any of the photographs or other products, all proceeds will go to MSSI. This is considered a donation so you will also receive tax rebates under 80G.  The framed photographs are printed on special archival paper – quality that lasts for more than 40 years. These photographs were taken by TGiS members from around the world, showcasing scenic locales, culture, wildlife, nature, and people. Apart from India, visitors to the exhibition will see images from Bruges, the Swiss Alps, Arizona, Krabi Islands, London, Cambodia, Angkor and more.

Exhibition details
With Honeycomb as printing partners and Vikram Hospital, Guhring and Bosch as sponsors, the members of TGiS extend a warm welcome to you to visit this exhibition.
Dates of exhibition: 2nd – 6thJune, 2017
Location: Chitrakala Parishath, Bengaluru
Timings: 10 am – 7 pm

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Check out the latest trends in digital marketing communication
Digital marketing has been evolving and developing from the past few years. 2016 was already a year that saw several notable changes in the way marketers perceived digital marketing and the challenge is only expected to get tougher in 2017.
Since revenue and growth are two of the most important factors for almost all types of business, over 70% of marketing professionals have shifted their focus on increased traffic to the website and conversion of leads.
You already know that with each passing day the competition is becoming tougher. If you want to stay ahead, take a look at the digital marketing trends that is going to reign 2017 and maybe beyond. And don’t forget to include the trends in your existing digital marketing campaign.
The year of the live video – 2016 has already witnessed the craze that people have for videos. It exudes a magnetic charm that instantly attracts people towards it. This year, video is taking a step forward and live video is going to rule the scene. With consumers becoming more tech-savvy and tuned in with their digital surroundings, they yearn to connect with brands. Over the past couple of years, video has accounted for almost 50% of all mobile traffic and a huge rise in video sharing, especially in the realm of social media, is expected. With Periscope and Facebook Live making it easier for you to share your stories with your customers, live video content should not be difficult to incorporate in your marketing mix.
live video

The indications are towards A.I. solutions – You must have already heard the buzz around A.I. technology, but did you know that 2017 is going to the year that will look towards artificial intelligence for a helping hand? Data analytics, along with current trends identifies that A.I. solution is the ultimate answer to help consumers navigate properly and seamlessly in an ever-increasing complicated world. This year is going to witness an A.I. revolution and in a big way. Are you ready?
artificial intelligence
The expiry content movement – Social media consumption is continuously on the rise and there is no indication of slowing down. With big players trying to monopolize the market, significant changes in social media is only, but natural. One huge digital marketing trend that is expected to change the world of social media is the expiring content trend. This trend allows brand to cut through all the clutter and noise and gain the attention of its target audience. With the content expiring within a few minutes or hours, it creates a sense of urgency. Snapchat was one of the pioneers of this form of marketing and the model became so successful that Instagram came up with its own version. Why are you not making use of the expiring content trend to promote your brand yet? This tactic is expected to blow in a big way in 2017 and is a trend that should not be missed.
content movement
Mobile devices that can be worn – At present, there are approximately 7.22 billion active mobile devices in the world. The funny thing is that this number surpasses the number of people meaning that technology is gaining momentum. With technology at the helm of operations, smartphone marketing is definitely relevant and with it, the trend of wearable mobile devices. The wearable market is expected to hit 4 billion by the end of 2017. To capture this trend, you need to make sure that the wearable devices are properly optimized as per the needs of your customers and feature an interactive screen for a superior user experience.
mobile device

Content still continue to remain the king – Amidst all the technological advancements and changes, content continue to firmly hold its place of importance. Even in 2017, information-rich, well-designed and interactive content will fetch you business and help to increase conversion rates. People are hungry for information and if you can pair up content with attractive images and videos, it will guarantee more traffic to your website and increased sales. In fact, if you are selling your offerings online, you might want to invest in writing reviews. This is because a majority of people prefer reading reviews before making up their mind to purchase a product or service.
content is king

Digital technology is getting more sophisticated with time. As such, the scope for businesses and brands to interact and engage with their consumers is seemingly endless. 2017 is touted to be the year of connections what with videos, interactive content and A.I. on the rise.

Start planning your digital marketing tactic by keeping in mind the aforementioned trends for reaching the zenith of success.

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How does a leaflet help you to improve your business?
Did you know that leaflet distribution can boost your sales? You can even gain new customers, along the way! Leaflets are especially effective if you run a local business and want people to know about you and what you have to offer. As a matter of fact, leaflets are a tried and tested method of marketing that will certainly not disappoint you. Established brands too have started distributing leaflets to gain attention.

Are you still not sure if leaflet distribution can help improve your business? Continue reading to find out how leaflets have been transforming local businesses and helping entrepreneurs and small businesses grow.
·      Takes your business into your customers  homes : Leaflets are the best way to spread the message about your enterprise and get on people’s radar. Even if homeowners swiftly clear away promotional material that passes through their letterbox, their mind has already absorbed the branding and they will recognize you the next time they spot it again. By making your way into homes, you increase your chances of becoming familiar with thousands of people. In the event that they are in need of products or services that you are offering, they are likely to choose you over others.
·      Properly offers information about your business : Unlike other printed marketing collateral, leaflets are big enough to fit all the information about your business. You can clearly explain your offerings and the benefits that customers will gain in concise sentences and bullet points, along with pictures. This way, even if a potential customer happens to simply glance through the leaflet, they will get an idea about what you are offering and will remember you when they need such services or products.

·      They are tangible and last long : E-marketing and social media is a great way to spread messages about your business, but the problem is that they are fleeting. There is so much information available online and so many competing in that tiny space that the chances of your message getting lost are high. With leaflet, the focus is just you and your business. The impact of your message will last longer and there is less chance of your business getting lost in the crowd. Also, it is a tangible material that can be taken home, showed it to friends and relatives and so on.
·      Enables targeted marketing Leaflets allow you to select your choice of delivery areas so that you can make sure that your message is definitely reaching your target market, such as maybe affluent consumers or families. Unlike TV, radio or Internet advertising, you can have the confidence that your advertisement will be seen. You may even choose to slip it in newspapers and magazines to make it doubly sure that your leaflet will be seen for sure and someone or the other will definitely glance at it.

·      Ensures the quick spreading of your message : If you are offering any kind of discounts or concessions, put it on a leaflet and hand it out. Make sure to put the information about the offer in big and bold letters. This way, you will know for sure that the information will spread like wildfire. When you put it on the Internet, there is a doubt whether everybody will see it or not, or will they see it while the offer is still on. Such doubts can be done away with when you handout leaflets or send it to the mailboxes of your esteemed customers.
·      Personalized marketing : A growing area in printed marketing is its ability to get up close and personal with the target audience. If you have created a customer database, why not make them feel special by personalizing your leaflets with their name? In a world where connections are increasingly feeling distant and people do not have time for each other, even the slightest gesture will get you to the good books of your customers. While you may think that this is a bit too far-fetched, the pace with which print marketing is evolving, it may not really be as difficult as you might think. However, if you are thinking of simply distributing the leaflet to all, you can keep the language on the leaflet conversational and use phrases and words that convey familiarity.

So, are you ready to incorporate leaflet distribution as part of your marketing campaign? Yes? Then, remember:
·     Clear message
·     Attractive design
·     A call to action
    Now, come on. Get busy designing stunning leaflet that will take your business to the zenith of success.

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How does a brochure help you to market your services?
Did you know that a majority of organizations still make use of brochures? Yes, it is in fact true. Even in today’s technology-driven world where everything is at your fingertips (thanks to the Internet!), brochures albeit traditional still continue to firmly hold their ground as an integral part of printed marketing collateral.
A brochure is a tangible marketing tool and if made creatively, will definitely be a collectible item that your target audience will love to collect and take home. And as you know, anything that looks tempting is bound to attract attention and compel people to at least browse through.
brochure samples

So, do you still doubt the power of brochure? Take a look below to rest your dilemma once and for all.
·      Offer information with visual appeal – The first thing that customers look for when availing a service is information. They want to know what you are offering, why you are offering, what are the benefits, the price and how will it benefit them. Brochures are a great medium to showcase service-specific information. With a bi or tri fold brochure, you will also get a lot of space to properly explain your service, along with complementing images.
·      Easy distribution – You may argue that online distribution is easier, but honestly, how many people use Internet? You don’t have to look too far. Most parents and grandparents are not too net-savvy. Then, how will they become aware of a new service being offered? The answer is brochures. Brochures can be placed across a wide location and it can even be mailed to potential customers. It can be distributed during events, retail outlets or with newspapers and so on.
·      Cost-effective marketing tool – Brochures are the ideal option for companies with a tight budget. The price of brochures can further decrease if ordered in bulk. This way, you can market your service to a wide range of audience inexpensively. Also, once you have the design and layout of the brochure, you can print some more, if need be. Such facilities are not there with other traditional mediums of marketing or even digital marketing.
brochure samples

·      Helps to build trust – Believe it or not, marketing your service, via brochures will help you to become up-close-and-personal with your target audience. With so many news polluting the search engines, a lot of people have started relying less on the information available online. Even if your company is doing great work and offering great service, there might be people thinking that it is just a gimmick, if it is only found on the Internet. With a brochure, you will be cementing your credentials and customers will trust you.
·      Lends a personality to a business – When a brochure is read by a potential client or customer, it encourages a one-to-one communication. There is nobody else involved. It is just you (through your brochure) and your potential customer. This is what makes a brochure personal and also gives your brand a personality.
·      Establishes authority of a business – Why do you think people are still interested in business cards? This is because just online is not enough. Your audience needs to know that you are an entity and not a Siri. They need to know that you are approachable. Brochures show that you are willing to invest in your clients and customers. It gives them the confidence to invest in you, purchase from you. And just like that, your marketing strategy is a success.
brochure samples

What should you remember when marketing with brochures?
Now that you know that brochures indeed help you to market your service to a large audience, there is one thing that you must remember – do not be skimpy with design and printing. If you do not pay emphasis on good design, great color combination and right paper for printing, your marketing strategy will be doomed from the very start. Don’t worry, there are professional designing companies that can definitely help you out with this.
It is all about capturing the attention of your target audience. That is the secret of a great marketing strategy. Make your brochure speak volumes about your business, your brand, your service and your business objectives. Make the readers feel like that they are a part of the organization too. Let your brochure promote the start of a newfound, long-lasting relationship.

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So, what are you still waiting for? Introducing a new service or bringing back an old one? Announce it to the world with the help of well-designed brochures!
brochure samples

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3 Crucial Techniques to Enhance Sales
In today’s rapidly evolving world, every entrepreneur wants to increase sales as they expand their business. Furthermore, sales profession moves faster than ever today with new competitions emerging almost every day. Most people prefer online business as it is the most cost-effective way to get started. Herein are the three most effective techniques, when aptly implemented, will enhance your sales.
Decent Pricing is the Key
You may have an excellent product everyone needs, conversely if you price it too high compared to your competitor, you are going to find it hard to make decent sales. You must do a proper market research and understand your competitor pricing. The price of the product is directly proportional to the perceived brand value.  If you have a brand value attached to your product, people will more readily pay a higher price for your products or services. Your product is worth what customer is willing to pay for it.
fair price

Effective Advertisement is Crucial
Many people take advertising as a means to sell the product in any way possible. The most important aspect to consider is that customers do not like to be deceived or being sold to. Advertising is only essential to bring your product the spotlight. Only if your product lives up to the claims will people return to buy from you next time. Advertise only the benefits the product can give and never publicize anything out of proportion. Make use of various digital medium available that best suits your product.
effective advertisement
Customer Loyalty Reward Program
You don’t need to be a fortune 500 company to run a reward program. Just make it a simple program where people can get discounts for being a customer and satisfying certain simple criteria such as being a customer for 2 years, they can enjoy 20% discount on the first bill on their third year as a loyal customer. Collect points and redeem points for discounts, gifts and so on. 10% discount on your purchase if you shop for more than Rs. 10,000. You can create a simple loyalty program, it is worthwhile.
customer loyalty program


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3 Steps to Master the Art of Selling
Like all others skills that is mastered over time and often ripened with experience, selling something is indeed an art form that takes immense practice to improve upon and finally master it. It all gyrates with human emotions; people do business with others they find a connection and reliance to start with.
Have Realistic Expectations
Patience is name of the game; expect to win mostly and to lose sometimes. Keeping realistic expectations will help to progress in the long run – never expect to be a champion all the times. The best way to get the strategies become a part of your speech naturally is to practice, drill and rehearse them continually. Allow yourself time to adapt material to your own style in order to communicate naturally.
Making Strategies
Behave like an Expert
The giant conglomerates often use their nonpareil products and great customer service amalgamated with revered advertisements for presenting their expertise. If you have been selling smartphones for the past one decade, chances are good that you already know much more about smartphones than most of your customers. Act like an expert, divulging all the knowledge you have acquired over the past decade.
An Expertise
Maintain a Success Journal
Maintaining a success journal is crucial by recording specific instances and details of when you have successfully used new selling techniques. You can always review your journals, recall a positive selling experience, and implement it again. You will definitely be surprised at what a great motivational tool a success journal can be and help you enhance your convincing skills when you deal with the clients.
Success Journal

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Top 5 Trends to Follow in the Art of Video Production
Converting an idea into a video is what Video Production is all about. With the constant technological developments and equipment upgradations, it has become essentially important for any video production company to keep up with the ever-changing trends of this industry.
Today, video production has become a means of reaching audiences for many businesses. From 360 degree shots to aerial and vertical filming, this industry has seen all sorts of innovations and is still rapidly changing the way videos are produced. You can always aim at getting the Next Big Thing in this industry but just getting the Next Big thing is not where you should stop. Following the Top Latest trends can become a game changer for you in this industry. Now, the next question that comes to our mind is What all trends to follow in this rapidly advancing industry?
Here’s a list of some of the Top Latest trends that can surely prove to be a turning point for your Video production business. Read on further to get insights about these latest on-going trends
 
1.    Virtual Reality
A few years ago, Virtual Reality was nothing but just a piece of fantasy for many video production companies. Today, however, Virtual Reality has become the real deal for many Production companies. With, Samsung and Google developing Virtual Reality technology, and Facebook investing heavily in VR technology, undoubtedly, this is something which is here to stay. This technology has a great potential because of its immersive nature and the level of excitement that it generates in the audience. But, the real challenge for production companies lies in creating a great VR content. Big giants such as Volvo has already used this technology while campaigning for their #VolvoReality campaign and there’s no doubt in saying that more people would love to experience it in the near future because of its quickly decreasing cost.   
                                                Courtesy: – Oniric flow VR
 
2.    Aerial or Drone Videos
The technological advancement of Drone videos has proved to be a game changer in the video production industry. According to the experts of video production services, the use of drone video content will keep on increasing in the coming year. The increasing demand of Drone videos has also led FAA to create guidelines for the commercial use of drone. Also, the production companies are finding the use of drone much cheaper than finding a helicopter to shoot aerial videos. At the same time, Drone manufacturers are also introducing new models with better performance and higher camera resolution. All these signs only indicate towards the acceleration of this trend in the coming time.
Courtesy: – Epic drone video  
 
3.    Cinemagraphs 
Technique of blending the effects of images and videos is known as a Cinemagraph. Basically, these are still images that contain some living elements within themselves. This is another trend in the video production industry that involves a great level of creativity. This is a great way for many brands and businesses looking for unique ways to reach their audiences. Along with this, many kinds of software such as Cinemagraph Pro are being developed that makes creating such Cinemagraph as easy as taking a picture. According to a research, using Cinemagraphs as part of your advertising strategy for your brand will not only set your company apart but will also delight your clients in a unique way.
                                               Courtesy: New York City Files
 
4.    Social Media Videos 
promo video makerSocial Media has always been critical to the success of many industries and it is even more important when talking about the video production industry. To succeed in the art of video production on social media, it is essential for one to understand each platform’s optimal formats and best practices. A big social media platform such as Facebook, has also become a hub of videos with more than eight billion daily views. With this kind of popularity, every production company is striving to achieve success on such platforms. Social media videos has become a critical tool for every video production company, but the secret ingredient to success lies in understanding the best practices of the platform.
 
5.    4k Videos 
 
4k or Ultra high Definition (UHD) is the new HD that delivers the best in picture quality for videos. It has a standard resolution of 4000 pixels as compared to HD which is 1920 x 1080 pixels. The 4k technology is not just confined to the screens of televisions and movie theatres, it is also accessible on the screens of mobile phones these days. With the advent of this technology, most experts predict that the use of 4k in video production will grow at an accelerated pace.

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The web is so ubiquitous in our lives—for both consumers and businesses—that it has become one of the single most important ways for brands to communicate with their buyers. And these buyers not only expect your website to be a resource, but they expect it to be personal, especially if you already have a relationship with them. So how can you deliver on these high expectations? 

Web Personalization: A Critical Tool for Every Marketer

It all starts with web personalization. Effective web personalization makes real-time changes to your website based on the attributes of your visitors. These changes, that occur in milliseconds, deliver a personal experience to your visitor at the exact moment that they are on your site, which makes their experience more relevant and engaging. In fact, according to a study by eMarketer, more than 85% of internet users specifically expect and accept personalization as a part of their online retail experience. 

Engage Customers Wherever They Are

While this personalized experience should stretch beyond the web, your website serves as a hub and “home baseâ€� for all kinds of web activity because most of your online channels ultimately lead your buyer back to it. This is because your website is purpose-built to engage buyers and accelerate their movement through their unique buyers’ journey. It’s the main interaction channel between your company and your customers, especially when it comes to driving conversion. In fact, according to a DemandGen report, 70% of buyers have indicated that a vendor’s website was the most influential channel in making a purchase decision. With web personalization. you can deliver a personal and relevant experience to your visitors based on who they are and what they do—whether that visitor is an anonymous visitor, a known contact, or a loyal customer. 
As a consumer yourself, you have probably encountered web personalization before. Have you ever clicked through recommendations on Netflix or Amazon based on your previous selections and reviews? These are both common examples of personalization. Think about how convenient it is when the product or information you need is shown immediately to you when you visit a website.
Courtesy: Marketo Blog

 

Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 

 

For requirements contact: 9845128760 or you can visit our website for more information  

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