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When it comes to captivating your audience, creating engaging content is a critical piece of the puzzle that relies not only on the written content, but also the format. Visuals offer proven success when it comes to getting your audience to notice, engage and retain your content. Have you considered visualizing some of your content? Depending on your objectives, it can be an effective way to conceptualize your content:
  • People following directions with text and illustrations do 323 % better than people following directions without illustrations. NeoMam
  • Visual content is more than 40X more likely to get shared on social media than other types of content. Buffer
  • Content with relevant images gets 94% more views than content without relevant images. KISS Metrics.
Make Your Mark
 
The world of visual content can be tough to navigate, with some content cleverly disguised as entertainment. If you’re just getting started with visual content, or looking to optimize your visual content we’ve broken it down into three key categories:
Static:
Static content represents stationary images that don’t change based on the reader’s actions. This includes images, infographics, and slideshows.
Interactive:
Interactive content, like apps, assessments, calculators, and quizzes, requires your audience’s active engagement and displays content that responds to their actions.
Live Motion:
Video content, which includes (as the name implies) videos and webinars, is broadcasted through live video or recorded and then distributed on-demand.
Courtesy: Marketo 

Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 

For requirements contact: 9845128760 or you can visit our website for more information.
 

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A Three-hour Standee Design that Stood up Tall – Case Study
Client: A leading supplier of technology and services in the areas of Mobility Solutions, industrial technology, and consumer goods. 
 
Clients requirement: Design of standee 
 
Product: Innovative tool manufacturers.

A leading supplier of technology and services in the areas of Mobility Solutions, industrial technology, and consumer goods ,approached Honeycomb creative support for a master copy of Standee design.The client wanted a 3 X 6 feet standee design for their Oasis project which has to be delivered within the short span of three hours of time. Honeycomb Creative Support is a multi-channel graphic design agency based out of Koramangala, Bangalore.

Honeycomb conducted an initial study of the client’s requirement and sent an appropriate estimation.  After receiving the work order, Honeycomb creative director held a conference call with the client along with his design team.  As per the discussion, the design work was allocated to three designers so as to provide three best options to the client.   
 
Challenges:
  • To deliver the master copy of high-quality standee design.
  • To send the design within just three hours of time. 
  • To transfer the clients thought into the design. 
  • To collaborate with design team so as to get three best possible output
As per the clients specifications, the design team started the design work. Based on the clients given content and concept inputs, the team used their creativity and finished the design work in Just 90 minutes. The three designers submitted the design work to creative director. After further fine tuning of design work, the work was submitted to the client. The client sent back for a minor correction. The same was carried out quickly and sent for final approval. The whole process took less than three hours and the client, being extremely happy with two design out of three options, appreciated the commitment and dedication of Honeycomb design.   
 
Solution:
  • The design team made sure that they were in-line with respect to clients brief.
  • The three designers worked and coordinated as a team and managed to bring three different creative outputs.
  • Managed to satisfy the client with respect to their desired output.
  • Delivered the master copy before the short given deadline of three hours.   

Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artists works at Honeycomb Art Gallery. 

For requirements contact: 9845128760 or you can visit our website for more information.

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Strengthen your Business with Video Marketing
Video marketing is one of the best result oriented forms of marketing communications.  Today, businesses of all kind lean on the shoulders of Video marketing to achieve new heights in their verticals.  Video marketing signifies the strength of business. This novel trend has gained immense popularity because of its diverse advantages. Now let us see the four reasons which help us to understand why video marketing can strength the business.
 
1) People are going gaga over videos:
 
These are the days of tablets and smartphones. The technology has given a great advantage to people. Anyone and everyone can easily afford smartphones and internet. Hence the consumption of the internet has increased drastically which, in turn, paves the way to the high-end video consumption. Since the videos are free to watch, people with irrespective of age and gender, indulge in the glory of free videos. Thereby, giving a wide scope for business to market their product or services.
 
2) Likes and shares are the social games:
 
The modern day people cannot survive without social media and internet. As per a survey, today we nearly have about 1.71 billion monthly Facebook users. Other social sites like LinkedIn, Instagram, twitter etc, also hang around the same number. These people are very expressive and love to express the world about their likes and dislikes. Vowing to this reason we find Likes and Shares getting clicked infinite times. A worthwhile video, created by Corporate video production house, hence gets immense attention. 
 
3) Animating the world around:
 
2D and 3D animation videos along with other forms of infographic videos are being loved by everyone. They are simply animating the world around us. Hence Animation video makers, use animations in both corporate and product videos to catch the attention of an ocean of people. We have many examples of such videos going viral.  Business, wanting to strengthen their business, use this kind of animating videos to market their products.   
 
4) The three Eai factors:
 
Videos mainly concentrate on doing three important things. They simply Entertain, Educates, and Engrosses the people.  These three aspects help in selling the products or services of business. Consequently, business depend on product video making studios, who can create mesmerizing videos to strengthen their business using this three Eai factors.  
 
Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 

For requirements contact: 9845128760 or you can visit our website for more information.

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B2B marketers, listen up. You’re focused on generating leads. It’s your M.O. It’s what you live and breathe.
But, lets ask—are you utilizing videos to boost your lead generation efforts? Video is a strong lead generation tool—a fact that is becoming more and more apparent to companies across all industries, from tech, to higher education, to healthcare. Through pre-video email gates, end-of video forms, and in-video CTAs, there are numerous ways to capture new contacts.
Let’s explore 3 ways to infuse your marketing activities with lead-generating videos so you can hit your goals, all while getting the biggest bang for your buck.

1. Campaign Landing Pages

Landing pages are meant for conversion. But before you can get anyone to convert, you first have to grab their attention. That’s why the main purpose of videos on landing pages is to be catchy and engaging. Let’s say you’ve just written a snazzy new guide and you really want your audience to read it—but first you need for them to download it. Video can help you do this by luring people in through humor or captivating storytelling. That’s because videos are 12 times more likely to be watched than text is to be read. So, grab that attention and focus on creating something that people will want to watch. There’s no need to use video to go into detail about what your guide offers—that’s what your landing page copy is for. But once they’ve watched your video, they’ll feel more committed to your offering and will be more likely to continue on to the rest of your landing page content.
The best practice for capturing leads when using promotional videos on landing pages is to use a call-to-action (CTA) or auto-redirect. A CTA at the end of your video invites viewers to take the next step (such as downloading the guide), and an auto-redirect sends viewers to the rest of your landing page immediately upon completion, thus giving them the opportunity to further engage with your brand.
2. Educational, High-Value Content
When your actual video is a high-value piece of content, like a webinar, you can do the lead capture right in the video itself. This is commonly used for stand-alone pieces of content.
More often than not, these videos will be accompanied by an email gate or full form gate. This means that viewers can’t see your content unless they fill in their contact information. Which is the exact reason that you need to make sure you communicate the value of what they’ll be receiving in the webinar somewhere other than your video (more than likely this will be through your web page copy).
Webinars are a great example of putting this into practice, since they offer a lot of high-value content, typically specific to one topic. Below is one example of including a form right on-page, prior to displaying the video.
You can also use email gates partway through a webinar as a way to first show a teaser amount of content before asking viewers for their information in order to continue with the webinar.

3. Interactive Product and Demo Videos

Product videos are some of the most commonly produced and most frequently viewed videos. If you’re not using them to capture leads, you might be missing a big opportunity! Though, let’s first be clear on the type of product videos referring to in this scenario. Look to your lower funnel product videos and “pitchy content� to capture leads and build in video interactivity.
Rather than just capturing the standard information of name, company, email address, and phone number, use these types of videos, instead, as opportunities to learn more about your prospects. For example, you may want to ask them what type of technology they’re using or how many vendors they work with on an annual basis. These questions will differ depending on your target persona’s profile; the ultimate goal is to capture information that will help you to better qualify your leads!
To do this, you can add interactive elements like survey questions or polls into your video to build out prospect profiles. Not only does this allow you to capture more information about your leads, like which technologies they’re using or what their biggest pain point is, but it will also encourage higher engagement on these videos.
While you’re hard at work ensuring all of your campaigns bring in the maximum number of leads, make sure video is pulling its weight, too! 
Courtesy: Marketo
Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 

 

For requirements contact: 9845128760 or you can visit our website for more information.
 

 

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A leading retailer of Jewellery, Bangalore, approached Honeycomb creative support for the design of forty pages Manual/brochure of A4 size. Honeycomb creative support is a multi-channel graphic design agency based out of Koramangala, Bangalore. 
 
Honeycomb conducted an initial study of the client’s requirement and sent an appropriate estimation.  After receiving the work order, Honeycomb fixed a meeting for the client’s brief.  The Creative director along with his team of designers went to the client’s place for the meeting. Further, a detailed brief was taken from the client along with required inputs and content.
 
Challenges:
  • To deliver forty pages manual design which upholds the professionalism.
  • To implant all the contents with appropriate graphics. 
  • To deliver the design within one week.
  • Coordinating the design team for collaboration of work.

As per the clients specifications, the design work was allotted to the design team after an internal discussion. The team leader of design team conducted a research on the clients product and further briefed the same to his team after allotting the works. The design team started working keeping the given guild lines in mind.  After four days of creative and collaborative effort, the design team submitted the design work of forty pages Manual to creative director for final checking.  The fine tuning of the forty pages design work took two more days. Finally, the design was sent to the client as per the pre-decided deadline. The client being happy with all the forty pages of manual designs, appreciated the collaborative work of honeycomb team.  
 
Solution:
  • While the work was in progress, the design team kept in regular touch with the client so as to avoid mistakes and confusions.
  • Managed to satisfy the client with respect to their desired fonts and colour themes.
  • Managed to satisfy the client with respect to all forty pages design.
  • Delivered the forty pages manual design just before the final deadline.  

Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 
 
For requirements contact: 9845128760 or you can visit our website for more information.

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Although the digital world is inventing novel forms of marketing communications, Infographic marketing is still holding its high place.  Most of the business may use updated forms of marketing communications. Yet, at the core, they prefer using graphically designed marketing communication as their main arrow.  Now, let us see the five reasons why it is essential to use Infographic in marketing communications.

1) Easy reach:

Infographics reach the targeted audience easily.  Graphically designed advertisements which come in various forms like standee, brochure, E-mailer, Newsletter, leaflet and handbills, calls for a must watch scenario because of its creativity.  A colourfully designed infographic content is always admired and closely discussed. Inwardly this gives it a boost.  Hence, most of the business use #marketing communication design studios to create infographics for their various marketing needs.

2) Create brand awareness: 

The main aim of the infographics is to educate and bring about general awareness. Many Graphic design agencies use funny elements and human emotions so as to grab the attention of viewers. People being prone to emotions, easily get involved and this helps the business in spreading the awareness of their brands.
 

3) Increased attention:

The social media, being the Sea of the digital world, devours graphically designed advertisements. The Like and Share options help the infographics to spread it like a virus. People who watch and like the creativeness of such infographics, invariably tend to share it among their vast circles. Infographic design studios use this fact as the face value and create designs keeping the taste of the consumer in mind.  
 

4) Increases subscribers and followers:

Colourfully designed digital infographics usually call for an action. Normally, below the infographics, one would find a button which invites for subscription or registration.  People who like such infographics easily get themselves subscribed since it is free to register.  The social media also allows the people to follow the pages of advertising companies, which keeps on updating constantly about their products or services.
 

5) Infographics are mobile:

Many forms of printed infographics like standee, leaflet, brochure and flexes can be reused and moved to the multiple desired locations. This very aspect gives it a good mobility and helps businesses to use it for multiple campaigns. Hence, businesses highly depend on graphic design houses for their on-going advertisements and other marketing communication needs.
 
Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 
 
For requirements contact: 9845128760 or you can visit our website for more information.

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Live streaming is all the buzz lately. While it’s certainly not a new concept, many social media platforms now have capabilities that allow anyone and everyone to share live videos with their audience be it friends, families, colleagues, or prospects and customers.

Captivate Your Buyers

Whether you’re filming raw, Blair Witch Project-style footage on-the-go or professionally editing it, live streamed video is an opportunity that all marketers should consider adding to their content marketing mix. In fact, Brandlive reports that 79% of businesses perceive live video as a more authentic way to connect with audiences, and users are 10x more likely to comment on video than other forms of media, according to Facebook.

Broadcast Your Brand

There are a variety of platforms you can use to reach your audience, many of which lend themselves to different audiences. Some big players include the likes of Twitter via its Periscope app, Facebook, Snapchat, and more recently LinkedIn. To pick the right ones, understand who your audience is and which channels they like to engage on, then reach them on there.
But understanding where you’ll live stream on is just the start. To engage the right audience, you need to understand the objectives of your video and what format it’ll take. You may want to live stream a Que and Ans session with a subject-matter expert. Perhaps a product unveiling/unboxing would be best. Or maybe you simply want to highlight your corporate culture, which means you might want to give viewers a behind-the-scenes peek at what goes on in your office.

To learn more about the different social media platforms and how you can effectively use them to engage your audience using both written and video content.

Courtesy : Marketo

Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 
 
For requirements contact: 9845128760 or you can visit our website for more information.
 
 

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Client: A Retailer of Sports apparels and accessories
 
Product: Sports apparels and accessories
The retailer shop of Sports apparels and accessories, Bangalore, approached Honeycomb creative support for the design of event E-mailer and monthly Newsletter. Honeycomb creative support is a multi-channel graphic design agency based out of Koramangala, Bangalore. 
 
Honeycomb conducted an initial study of the client’s requirement and sent an appropriate estimation.  Once the work order is received, Honeycomb fixed a meeting for the client’s brief.  The Client visited our office and a detailed brief has been taken by our Creative Director along with his design team.
 
Challenges:
  •          To deliver a very upmarket design for an event E-mailer.
  •          To deliver a very upmarket design for the monthly Newsletter. 
  •         To deliver the design on or before the given short deadline.
  •          Transferring the client’s visualized design thoughts to design team.
As per the client’s specifications, the design work was allotted to the design team after an initial discussion. The design team conducted a research on the client’s product and worked upon keeping the given guild lines in mind.  After three days of creative effort, the design team submitted the design work of Event Emailer and Monthly Newsletter to creative director for final checking.  After further fine-tuning, the design was sent to client. The client being happy with both designs, showed a thumps up sign and appreciated Honeycomb for its quality, timely and affordable service.
 
Solution:
  •          The client was provided with two option of design in each respect.
  •          Managed to satisfy the client with respect to their desired colour theme.
  •          Managed to satisfy the client with respect to their desired design output.
  •          Managed to satisfy the client with respect to their preferred timeline and budget. 
Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 
 
For requirements contact: 9845128760 or you can visit our website for more information.
 
 
 
 

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Five Reasons Why Corporate Video is Considered as the Mainstay of Digital Marketing Communication
Since a decade the concept of marketing communication has changed drastically. Thanks, to the elevation of new technologies, the business world has upgraded and fathomed new formats of marketing.  Today, the digital era is much wider than our imagination. The digital platform is giving a broader space and exposure in exploring novel types of marketing. Corporate video is one such ingenious format of digital marketing. Let us see the five reasons why corporate videos are becoming the mainstay of digital marketing communication.
 

1) Everyone loves to see a story:

People, irrespective of age and gender, love to see stories.#Corporate Video production companies,use this very aspect to their greatest advantage and create corporate videos using creative stories which are interesting to watch. People who watch such interesting and engaging corporate videos tend to buy the offered service or product.
 

2) Social media loves videos:

Social media like Facebook, YouTube, Linkedin, and so on encourages their users to watch and share the videos liberally. The rules and regulation of social media are very liberal in this respect and hence, this encourages anyone and everyone to watch and share the corporate videos created by Viral #video production studios.
 

3) Animated videos are fun to watch:

Corporate videos are further made interesting by using 2D animations. The characters and background created by #2D animation video production agencies are colourful and fun to watch. This factor gives account to the heavy consumption of corporate videos. 
 

4) Videos educate easily:

Videos, either product or corporate, mainly educate customers about their products or services using engaging stories. People who watch such videos easily get enlightened about the offers and announcement of products or new services.
 

5) The YouTube factor:

It is widely known factor that YouTube hosts millions of videos which are free to watch, download, like and share.  People being internet savvy, use this factor and watch more and more videos, which indirectly benefits the business world. Many businesses take #product video makers help and use the open platform of YouTube to their greatest benefit.  
Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 
 
For requirements contact: 9845128760 or you can visit our website for more information.

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We are all visual thinkers. 75 percent of the sensory neurons in our brains are processing visual information. As B2B marketers we are constantly bombarded with information from discussions, presentations and reports, the question arises: how do we keep all of this information and transform it into something organized and accessible? One way is to use graphic facilitation which finds the right mixture of words, illustrations, and designs to capture a subject and make it memorable.
The early field of Graphic Facilitation, or visual note-taking, was named Explicit Group Memory by Facilitator Geoff Ball, who discovered that a shared picture supported group learning or more importantly a lasting memory in the group. With the help of Image Think, a company that transforms complex ideas into powerful visual stories, we implemented this for our annual Summit.
We used a graphic facilitator to capture visual recordings of the keynotes at the recent Marketo Summit. Sketching notes from each keynote and track sessions in real time created a record that is not only memorable, but also one you might actually want to look at again. Here are four benefits we reaped almost immediately from using a graphic facilitator to illustrate our conference sessions and keynotes.
1) Extends conversations and builds buzz. Immediately after each session, our visual boards were drawing crowds who took photos and posted them to various social networks right away.
2) Helps with short term memory cache. By breaking down the information into single chunks illustrated within the visual notes, it becomes much easier for an audience to process and understand when learning new things.
3) Enables better understanding of key takeaways. Our visual boards became a piece of content providing a tangible representation allowing the audience to quickly grasp big ideas and translate their impact and value.
4) Gets attendees to look up from their devices. Putting pen to paper, or in this case sharpie to foamcore, is an antidote to the pervasiveness of digital culture. Studies show it can help retain more information.
Presenting thoughts and ideas visually is a terrific and simple way to capture a conversation and its meaning. Hiring graphic recorders who sketch what is discussed at meetings and conferences is a great way to keep employees engaged and communicate complex ideas in a meaningful and memorable way.
Courtesy: Marketo
Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 
 
For requirements contact: 9845128760 or you can visit our website for more information.

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