Online businesses are usually harder to pull off due to a lack of trust between the unseen vendor and the client. This becomes extremely apparent when it comes to e-commerce, where the customers can’t touch or have a feel for the product before buying. Although there are tons of policies and strategies to remove this leap of faith.
This is where the video comes in and can make a huge difference. A proper product video could give customers a better understanding of the visual and functional aspects of the product. This is a lot better than making their decisions based on a few lines of description and a few photos. This is why every e-commerce company is partnering up with a video production company.
Benefits of Video Production
1 . You’ll See More “Add to Carts”
It’s simple: products with video just sell better. We’re talking about conversion rates that can be over 80% higher. Why? Because unlike a few lines of description or a dozen photos, video can help customers make a more informed decision. Video production services ensure that all the pain points that need to be addressed will be meticulously supplemented.
2. Better Google Ranking
Google’s algorithm works to bring more traffic to more engaging places. When you invest in a video production company and have a really engaging video, people will stay longer at your site. This in turn increases your engagement metrics and brings in new customers through Google video search.
Also Check Out : Top 10 Reasons Startups Should Partner with a Video Production Company
3. Your Content Will Get Shared
People love sharing great videos. A cool product demo or a helpful tutorial is far more likely to be shared on social media than a static image. This means free advertising as your customers do the marketing for you. Working with a video production company ensures that the shared video looks professional and reflects well on your brand.
4. You’ll Build a Real Connection with Customers
You can list features all day, but video makes people feel something. The right music, the story you tell, seeing a real person use your product—it creates an emotional hook. That connection turns one-time buyers into loyal fans who believe in your brand.
5. You Can Explain Complicated Products Easily
Got a product with lots of features or a specific setup? A short video can explain it in a minute, saving you countless customer service emails. Good video editing services can add helpful text, graphics, and close-ups to make even the most complex product seem simple and easy to use.
6. You Can Increase the Size of Each Order
The video is fantastic for suggesting other items. A “how-to” video that uses your main product along with accessories shows customers a complete solution. They’re more likely to buy the whole set, increasing the average value of each order that comes through.
7. You’ll Build Trust Instantly
A high-quality video that has gone through the meticulous work of video editing services will make you look way more established and professional. This builds a level of trust that photos alone can’t achieve, making new visitors much more likely to purchase from you.
8. Dozens of Pieces of Content
When you invest in video production services, you’re not just getting one asset. A single product video can be cut down into:
- Short clips for Instagram Reels
- A longer tutorial for YouTube
- Engaging content for your email newsletter
- High-performing ads for Meta
9. Stand Apart From Your Competition
Even in this extremely video-oriented period, many e-commerce websites and vendors still use static photos. This is your chance to stand apart from the crowd by taking advantage of the video production services. Having a video would make you feel more trustworthy and customer-oriented. This could help you close more deals from undecided buyers who are looking for more information.
10. Explain Complicated Products Easily
When it comes to products with a lot of features or a complex setup, that is hard to achieve. Then you can reduce all that complexity with the help of a single video and save a lot of time on service mails. A one-minute video could help you in educating the audience more than a guidebook worth 30 pages.
Ready to close more sales
Ever since the popularization of the short-form video content platforms. More and more e-commerce companies have been partnering up with the best video production companies with video editing services under their belt.
Their growth rate alone is proof enough to invest in video production services.
Thinking about partnering up with the best video production company in Bangalore. Then look no further; Honeycomb is your best bet. With over 17 years of experience in the industry, they are one of the top video production companies in the country.
Contact Honeycomb today.
