A website should be aesthetically pleasing, but it’s more important for it to be useful. Before you even pick a server or type an HTML tag, you should map out how you’d like the website to work. This is important both for user experience and for SEO, since Google considers the content and structure of a site when it ranks for search.
Crucial Business Information
“The biggest failure that people have is that they try to build the website they want, not necessarily the website they need,” says designer Josh Frankel. Take a restaurant, for example Frankel says “everyone wants music and this giant ‘about’ page,” but they neglect the basic things like the menu, contact information and directions.
Depending on your business, you should have a few things on your website that fall into the realm of “information.” We know restaurants need a menu and a list of locations (ideally with directions or a map), but every industry has its necessary items. If you’re an etailer, you need product images.
Contact Information
We can’t stress enough that most crucial business detail is contact informations which is why it has its own section. Have a number, email, address and a contact form easily accessible and visible. It makes a difference because there’s nothing more frustrating than being unable to get in touch with a needed business or service.
Clear Navigation
A map is useless without a legend and a website is useless without clear navigation. Make sure you use easy-to-understand and logical names for the various pages of your site contact, about, FAQ, etc
Pepper the site with action items to help customer easily do what you want them to do. Birchbox has done a good job of this, encouraging users to “learn more” and directing them to claim a gifted Birchbox, since it’s a popular gift item and giftees are likely to be first-time visitors.
Security
If you’re selling anything online, you need to put some effort into securing your site with an SSL certificate. The SSL will encrypt communications between you and your clients (i.e. a credit card number, Social Security number), which will allay their fears of providing such information, since there’s so much identity theft on the web. VeriSign, TrustE, Entrust and GeoTrust are good options to explore.
Social Media Integration
Twitter. Facebook. Tumblr. YouTube. Pinterest. Google+. LinkedIn. Instagram. Foursquare. There are a lot of social platforms out there, and you should promote your presence on them on your website, because social media is critical part of marketing your business.Integrating these platforms into your website will help boost your SEO, improve your business’ footprint on the social web and build your following across numerous social platforms.
A Mobile-Ready Version
Smartphones and tablets are driving an increasing amount of web traffic, and the numbers are only going to grow as mobile devices become cheaper and more mainstream. Responsive website design enables you to use fluid widths, so that your website layout will adapt to the screen on which it’s being browsed.
FAQ
People have a lot of questions. As you hear concerns from customers and receive feedback via email, gather up the most frequently asked questions into a list and offer clear, concise answers.
Good Hosting
Not having good hosting can cost you in many ways. A slow site is frustrating, one that fails to load is obnoxious and both could turn off customers. But beyond annoying your users and increasing your bounce rate, poor hosting can also affect your rank in search engines
Honeycomb Creative Supportis a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery.
For requirements contact: 9845128760 or you can visit our website for more information.
Honeycomb is a Bangalore-headquartered marketing communication agency that has run SEO campaigns for clients across India, the US, UK, and Australia for over a decade through...
Pharmaceutical companies do not sell like other businesses, and their websites should not be built like other websites either. Between regulatory compliance, scientific accuracy, and audiences...
A revolution maker for the printing industry – JohannesGutenberg.
German inventor Johannes Gutenberg developed a method of printing from movable type. He printed the first book via movable type, the Forty-Two-Lines Bible.
Johannes Gutenberg was born 1395, in Mainz, Germany. He started experimenting with printing by 1438. He obtained backing in 1450 from the financier Johann Fust, whose impatience and other factors led to Gutenberg’s loss of his establishment to Fust in 1455. Gutenberg’s masterpiece, and the first book ever printed from movable type, is the Forty-Two-Lines Bible, completed no later than 1455.
Born into a modest merchant family in Mainz, Germany, in 1395, Johannes Gutenberg’s work as an inventor and printer would have a major impact on communication and learning worldwide. He was the third son of Freile zum Gensfleisch and his second wife, Else Wirick zum Gutenberg, whose maiden name Johann later adopted. There is little recorded history of this early life, but local records indicate he apprenticed as a goldsmith while living in Mainz.
When a craftsman revolt erupted in Mainz against the noble class in 1428, Johannes Gutenberg’s family was exiled and settled in Strasburg, where his experiments with printing began. Already familiar with bookmaking, Gutenberg perfected small metal type. Infinitely more practical than carving complete wood blocks for printing, each type was a single letter or character. Movable type had been used in Asia hundreds of years earlier, but Gutenberg’s innovation was developing a casting system and metal alloys which made production easier.
In 1448, Johannes Gutenberg moved back to Mainz and by 1450 was operating a print shop. He had borrowed 800 guilders from local financier Johan Fust to purchase specific tools and equipment needed for his unique typography method. By December, 1452, Gutenberg was heavily in debt and unable to pay Fust’s loan. A new agreement was drawn up making Fust a partner in Gutenberg’s business. By 1455, Gutenberg was still unable to pay the debt and Fust sued. Court records are sketchy, however scholars believe that while the trial was going on, Gutenberg was able to print his masterpiece, the 42-Line Bible, also called the Gutenberg Bible.
Fust won the suit and took over most of Johannes Gutenberg’s printing business including the production of the Bibles. Peter Schoeffer, Gutenberg’s son-in-law who had testified against him during the trial, now joined Fust as a partner in the business. In addition to the Bible, Gutenberg’s other major achievement was the Psalter (the book of Psalms) which was also given to Fust as part of the settlement. The Psalter is decorated with hundreds of 2-color initial letters and delicate scroll borders using an ingenious method based on multiple inking on a single metal block. The Psalter was the first book to display the name of its printers, Fust and Schoffer, but historians believe that neither could have developed such a sophisticated method alone and that Gutenberg must have been working for the pair in the business he once owned.
In 1462, Mainz was sacked by Archbishop Adolph II in a dispute over control of the city. Fusta and Gutenberg’s printing businesses were destroyed. Many of the city’s topographers fled to other parts of Germany and Europe taking their techniques and technology with them. Gutenberg remained in Mainz but once again fell into poverty. The Archbishop granted him the title of Hofmann (gentleman of the court) in 1465, which provided a salary and privileges for services rendered. Gutenberg carried on his printing activities for several more years, but little evidence exists of what he actually published because he didn’t put his name on any of his printings.
Records of Johannes Gutenberg’s later years are as sketchy as his early life. Still living in Mainz, it is believed that he went blind in the last months of his life. He died on February 3, 1468, and was buried in the church of the Franciscan convent in the nearby town of Eltville, Germany.
Honeycomb is a Bangalore-headquartered marketing communication agency that has run SEO campaigns for clients across India, the US, UK, and Australia for over a decade through...
Pharmaceutical companies do not sell like other businesses, and their websites should not be built like other websites either. Between regulatory compliance, scientific accuracy, and audiences...
How to strategize the designing of your MarketingCollaterals?
Effective marketing collateral can mean the difference between a near-sale and a loyal customer for life. Here are 10 tips for creating market collateral or revising the content you already have so that it performs better.
Design Tip 1: Make Marketing Collateral a Main Focus of Your Marketing Strategy
The content you use for marketing collateral needs to be outlined before you begin your next big marketing campaign. It will help you focus your marketing more effectively by preventing you from losing focus on the themes and types of content you want to promote.
For example, a business focusing on printed brochures for a vacation should take note of what their selling points are. This will allow them to reiterate these points with different collateral, such as the content that they use on their website.
Design Tip 2: Create a Style Guide
A style guide is another way of sorting out the various elements that make up your collateral. It allows you to outline your theme elements, which includes your logo and any key graphics, your fronts, key phrases and brand-oriented words.
It also allows you to develop a focus for your content as you create it. This lets you keep your audience in mind, which in turn allows your marketing collateral to be that much more effective with your target demographics.
Design Tip 3: Revise Your Current Materials
Regardless of what you might think, your current marketing materials have certain strong points. The simple elimination of the weak points that work to dissuade readers should be your goal, rather than revising and creating entirely new content from scratch.
Examine your current materials. Do they have a consistent theme? Do they talk to the right audience? Do they use the correct words and graphics? Would a different arrangement of the elements create a stronger dialogue with your potential customers?
Design Tip 4: Step Through the Process of How Your Materials Will be Viewed
Creating effective marketing materials requires that you understand the thought process your potential customers go through when they view your content. Things like how your content flows, what attracts a viewer’s sight and how quickly your content can be read all work towards successfully selling your goods or services to a customer.
If you want to take this one step further, then look for people whom fit within your target demographic. Conduct studies to see how your content is viewed by a real person to eliminate the guesswork.
Design Tip 5: Develop Slightly Different Variations of Your Logos
Each type of collateral has a different intended audience, which means that each type of collateral has a slightly different purpose. Your logo should stay relatively consistent across these pieces, but you should develop alternative logos that fit the best on certain pieces of collateral.
For example, you might need a rectangular logo that fits in line with on an envelope or in the header of a letter. If you have a style guide set in place, then making these alternate and more effective versions of your business logo will be easier.
Design Tip 6: Use Quality Base Materials
The type of paper you use, how quickly your website loads and even the quality of your recorded video all contribute to how well your audiences respond to your marketing collateral. You want your company to appear professional and reputable, which means that you need to have the highest quality paper and printing that is economically feasible.
If this seems too expensive to maintain in the short term, then consider saving costs by taking advantage of things like the economics of scale by printing your materials in bulk.
Design Tip 7: Use the Right Amount of Graphics
Graphics can help dictate the flow of your content, and keep the attention of your audience on your materials. There is a certain balance of graphics that needs to be observed in order to effectively do this.
For example, the amount of graphics that a plumber or roof repair business might need differs from the amount that a technical business like IT services might need. The right amount depends on what your audience wants.
Design Tip 8: Don’t Be Afraid to Ask for Help
A professional graphic designer or the eyes of a veteran marketing firm can be helpful in determining how effective the use of graphics and overall layout of your materials are. Don’t be afraid to hire their help, as you can save money and increase your business’s profits in the short run with material that works the start.
Design Tip 9: Integrate Physical with Digital Collateral
Businesses tend to forget that it can be a good idea to blur the line between physical and digital marketing collateral. Things like web addresses and QR codes printed on physical media can help customers access your business’s digital side, which in turn gives another opportunity for them to purchase from you.
Design Tip 10: Make Sharing Easy
Referrals, social media promotion and anything else that you can think of to trick your audience into promoting your business for you will expand your marketing efforts. You’ll reach a wider audience than you did before, which translates for more opportunities to make sales.
Make it easy and rewarding for your target demographics to share your marketing collateral with other people.
Honeycomb Creative Supportis a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery.
For requirements contact: 9845128760 or you can visit our website for more information.
Honeycomb is a Bangalore-headquartered marketing communication agency that has run SEO campaigns for clients across India, the US, UK, and Australia for over a decade through...
Pharmaceutical companies do not sell like other businesses, and their websites should not be built like other websites either. Between regulatory compliance, scientific accuracy, and audiences...
Unusual Printing facts you might never have heardof!
Printing has become an important part of our daily lives, from printing our precious photos to printing our important documents.
World’s Smallest Printed Book: A 22 page Japanese book containing pictures of the flowers of the four seasons holds a Guinness World Book of Records entry. It may be a fast read, but we don’t advise you doing so without a magnifying glass unless you want to strain your eyes because this is no ordinary book; it’s the world’s smallest printed book, 0.74 x 0.75 mm (0.0291 x 0.0295 in).
Fastest Printed Postage Stamp: It took less than one hour to print a postage stamp in Schaan, Liechtenstein, and that included the time it took to vote on the stamp’s design. The stamp was printed as part of a commemorative event of the 100th anniversary of the country’s first ever stamp.
Highest Initial Print Run For a Fiction Book: When J.K. Rowling’s Harry Potter books were published, they became more than just fiction’s the franchise’s influence stretched beyond the literary realm and quickly became a pop-culture phenomenon. Its popularity is also evidenced by the number of print copies for Harry Potter and the Deathly Hallows. The book had an initial print run of 12 million copies, making it the largest initial print run ever.
Largest Printed Catalogue: Remember when catalogues were the premier way to shop? People would spend hours pouring over the glossy pages. In 2005, Aviall Services Inc. released a behemoth that would put even the thickest catalogue to shame. They released their Aviall Product and Catalog Book’s on January 3, 2005. It has 2,656 pages, weighs 7.4 lb (3.4 kg) and is 7.1 cm (2.8 in) thick.
Oldest Printing Publishing House: If you think most publishing houses like Random House and Penguin Group, have only been around for a couple of hundred years, think again. Cambridge University Press, the oldest printing and publishing house, has been around since 1537 it was started with the money from a royal charter granted by the infamous Henry VIII in 1534. It’s been operating non-stop since the first Press book was printed in 1584, publishing over 2,000 books and 150 journals a year across 200 countries around the globe.
Oldest Mechanically Printed Book: The first mechanically printed book is arguably, but generally accepted to be, the Gutenberg Bible, printed in Mainz, Germany around the year 1455 by Johann Henne zum Gensfleisch zur Laden. However, some scholars debate that the Chinese beat him to the punch six or seven centuries prior.
Fastest time to print 500 sheets by an office color desktop printer: If you own a printer, you know that searching for just the right one can take quite a bit of time. However, seeing the above fact in a printer’s specs might help to speed up your decision. The Hewlett-Packard Officejet Pro X551dw Printer was pitted against five other printers in the same model class across several manufacturers, to determine which one could print 500 pages the fastest. The HP Officejet Pro X Series printed 500 color sheets in a record seven minutes and 18 seconds.
Edible Sushi: Chef Homaro Cantu, of Moto in Chicago, starting printing out delightful sushi entrees using a Canon i560 inkjet printer with edible ink in 2005. The son of an engineer, some of his customers have described him as a cross between a mad scientist and gourmet chef. Regardless their opinion, they find his imagination admirable’s so much so that they’re willing to pay upwards of $240 for his experimental tasting menu.
World’s most waste: Unfortunately, printers don’t just create information that helps us in our everyday lives; they create environmental waste as well. For example, did you know if the world’s discarded printer cartridges were stacked end-to-end in one year’s time, they would circle the earth over three times?.
Expensive Ink: The retail cost of black printer ink is one of the most expensive liquids on the planet, far exceeding oil and even space shuttle fuel (on a per gallon basis). It costs over $2,700 per gallon!
Advancement in printing has started leaving its mark and this list suggests the same. Archival printing is one major advancement printing has entered into and have made realize photographers and art lovers how there work can be treasured for long through these prints. We at Photostop(www.photostop.in) help you get the best quality archival prints on various canvas and acid-free paper medias.
Courtesy : www.sepialine.com
For requirements contact: 9845128760 or you can visit our website for more info.
Honeycomb is a Bangalore-headquartered marketing communication agency that has run SEO campaigns for clients across India, the US, UK, and Australia for over a decade through...
Pharmaceutical companies do not sell like other businesses, and their websites should not be built like other websites either. Between regulatory compliance, scientific accuracy, and audiences...
No matter how big or small your Business, the marketing collateral’s impact the reach and visibility of your brand. A good brochure design is found to have a better conversion rate than the otherwise.Here are three main reasons why you need a brochure design:
·An Unrivalled Trustbuilder
We consumers can be a sceptical lot. When making a purchase, we want’s no, need today” trust who we are buying from. Making a purchase isn’t just something we do, it’s something we experience. An online presence undoubtedly helps to build these important relationships. But to lay the foundations for a strong rapport with your prospective buyers means embracing the power of one of the most prominent marketing tools around.
Open up a well-designed brochure, and immediately your prospect is met with clear, concise information, and consumers can quickly find the facts they want and need. This makes it easier for them to justify purchasing your product.
Enhanced Professionalism
A brochure instantly adds credibility to your business, putting your brand directly in the hands of your customer. A beautifully designed brochure, used to accompany a sales pitch, handed out at your trade show stall, or left to take away from your reception can inject an incredible amount of interest in your company. To be able to physically hand over a brochure when face to face with a potential client is an invaluable early method of communication in the sales cycle. Plus, the company now benefits from a professional, organised image, and portrays you as a business ready for a sales conversation.
·Allows for Targeted Marketing
Targeted advertising works. Ensure you don’t waste your advertising cash broadcasting your messages to the wrong people. With a little research on your ideal demographic, plus the right design tailored to suit, a targeted brochure’s rewards are potentially huge.Consumers love being told a story, and the layout of a beautifully designed brochure allows you to do just that.And if it contains targeted, relevant content that speaks to your demographic in a way they can identify with, the sheer potency of the humble brochure can truly be realised.
Honeycomb Creative Supportis a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery.
For requirements contact: 9845128760 or you can visit our website for more information.
Honeycomb is a Bangalore-headquartered marketing communication agency that has run SEO campaigns for clients across India, the US, UK, and Australia for over a decade through...
Pharmaceutical companies do not sell like other businesses, and their websites should not be built like other websites either. Between regulatory compliance, scientific accuracy, and audiences...
The history of printing goes back to the duplication of images by means of stamps in very early times. The use of round seals for rolling an impression into clay tablets goes back to early Mesopotamian civilization before 3000 BCE, where they are the most common works of art to survive, and feature complex and beautiful images. In both China and Egypt, the use of small stamps for seals preceded the use of larger blocks.
In China, India and Europe, the printing of cloth certainly preceded the printing of paper or papyrus. The process is essentially the same – in Europe special presentation impressions of prints were often printed on silk until the seventeenth century.
The earliest documented evidence of printing dates back to the 2nd century when the ancient Chinese started using wooden blocks to transfer images of flowers on silk. Around the 4th century, woodblock printing on cloth was practiced in Roman Egypt. The Chinese began printing on paper in the 7th century, and they created the Diamond Sutra, the first complete printed book, in 868. The first movable type printing system was invented by Pi Sheng in China around 1040. This printing device used movable metal type pieces to produce prints, and it made the process of printing more efficient and flexible. Nonetheless, since it was made of clay, it broke easily. In the 13thcentury, the Koreans created a metal type movable printing device, which applied the typecasting method that was used in coin casting.
The key figure in the history of printing is Johann Gutenberg (1400 – 1468) of Mainz, Germany. He was a silversmith by profession. Around 1430-40 he invented movable, interchangeable, re-usable type, for printing on wooden press (adopted from wine or cheese using a printing ink of a composition invented by him. It was an oily, varnish-like ink made of soot, turpentine, and walnut oil.
His business was backed by a man called Fust (or Faust) and he had an assistant Peter Scha – the print shop probably had around 25 staff and aimed to print around six pages of a book per day. His masterpiece is the Bible printed in 1453-4 , 180 copies were made, each of 1282 pages with 42 lines in two columns. They were designed to be completed by colouring main capitals etc by hand. 48 copies are known to exist now ( a very fine copy is held in the John Rylands Library in Manchester).
Gutenberg’s actual technique of making movable type remains unclear; he was familiar with the craft of casting metal from a reverse impression. He may have made castings from sand or plaster, but we probably shall never know for certain. However we know that a few years after his death the process used involved the production of a metal punch, the end of which would have been cut to produce a reverse impression of the type.
His invention of the printing press is widely thought of as the origin of mass communication– it marked Western culture’s first viable method of disseminating ideas and information from a single source to a large and far-ranging audience. A closer look at the history of print, however, shows that the invention of the printing press depended on a confluence of both cultural and technological forces that had been unfolding for several centuries.
Print culture and technology also needed to go through centuries of change after Gutenberg’s time before the “massification” of audiences could fully crystallize.
Photostop is into fine art printing. It is the one stop destination for the best Canvas & Fine art prints. Photostop is the preferred partner for many Professional photographers, Photography enthusiasts & even painters and artists who approach us with their finest of works and get it printed on our special media’s. The archival media’s which we use are long lasting and gives your print a life span of more than 50 years.
For more details visit www .photostop.in or Contact Us @ 9845128760
Honeycomb is a Bangalore-headquartered marketing communication agency that has run SEO campaigns for clients across India, the US, UK, and Australia for over a decade through...
Pharmaceutical companies do not sell like other businesses, and their websites should not be built like other websites either. Between regulatory compliance, scientific accuracy, and audiences...
Video these days play a major role in attracting your audience. More and more organizations today are using videos to tell their story, to get the word out about a new product or service and even recruit employees. This is an article authored by Jennifer Lonoff Schiff, wherein she mentions the different ways videos are being used to help expand business.
1. Attract New Customers
“It’s key to have an explanatory video on your homepage if your service or product is particularly innovative or simply requires an explanation for a new customer to understand it,” says Lauren Grad, marketing manager at 99designs, a graphic design marketplace that connects customers to graphic designers.
To highlight its business’s contest model in which multiple designers compete to win a client, 99designs created a video entitled “How it works in 60 seconds” and posted it to their home page.
Video can also set you apart from the competition, Grad says, by explaining to prospective customers the benefits of using your products or services instead of those from the competition.
2. Announce a New Product or Service
Video is a great way to get the word out and generate buzz for a new product or service, says Claudine Bianchi, chief marketing officer at Axceler, a provider of enterprise collaboration governance, administration and migration solutions.
“The fun and cheeky tone in our videos to launch our newest product, ViewPoint Enterprise, cut through the noise of other dry product announcements and encouraged viewers to visit the product’s homepage to learn more,” she says. “Since it launched, we’ve received [positive] feedback from prospects and analysts, and the videos have received [many] views on YouTube.”
3. Recruit New Employees
“Finding the best employees is the single-most important function of any company,” says Melissa Thermidor, marketing manager at LatentView Analytics. “Recruitment videos that feature company employees and promote the culture of the company can be very influential.”To help boost its recruitment efforts, LatentView created this engaging video, which helped increase its applicant pool tenfold.
4. Educate Customers
Video is a great tool for demonstrating how to use your product or services and can often convey more information quicker than a photo or a written description, says Alex Glassey, CEO of StratPad, a strategic business planning app for entrepreneurs.
“In a recent survey, our customers said they needed help understanding financial statements,” Glassey says. The company then created a series of short videos entitled “Financial Statements Made Easy,” which explain income statements, balance sheets and statements of cash flow, which are featured on StratPad’s website as well as on YouTube and Udemy.
“We aspire to make business planning simple,” Glassey says. “The videos reinforce that message and have become another funnel for attracting new customers.”Similarly, for Sarah Yonover, the creator and founder of HipKNOTies, a line of multipurpose garments, using video to educate her customers was crucial.
“When I am in front of people and have the ability to physically show them the way that HipKNOTies can transform from one style to another, they are always amazed,” she says. “However, I cannot be everywhere at all times. That is why video has contributed to the overwhelming success of HipKNOTies.” You can see her how-to videos here.
“Some say a picture is worth a thousand words, but I believe that video is worth millions of dollars in sales,” Yonover says.
5. Educate and Train Employees
Video is also a great way to share information with employees, says Carly Ramirez, social media manager at home loan company Guaranteed Rate.
“We send daily video tips to teach our employees and realtors how to use social media, mobile apps and useful websites to grow and market their business,” Ramirez says. “People are very visual, and we found that our audience loves being able to follow along with a video tutorial rather than just reading plain text,” she says.
For example, the company posted a “Call Me, Maybe?” video spoof, which highlighted some of the company’s most popular video tips to introduce realtors to new or popular apps to increase leads and sales.”Video also helps businesses scale their training,” says Javier Perez-Karam, the founder of Green Carrot, a storytelling and production company. “Instead of having one-on-one training, the business owner can make sure all new employees or contractors learn from one source, at any time, with the ability to go back and review it.”For the video to be effective, Perez-Karam says, it needs to be both informational and engaging and not too long.
6. Let Customers Tell Their Story
“Customer testimonials in the form of video provide an easy way to help validate your business,” says Lauren Hill, video production specialist at Volusion, provider of ecommerce software and shopping cart solutions. “Not only do they build positive buzz about you, but customer success videos also create an element of social proof, emphasizing why someone should take interest in your organization,” she says.
But you need to be careful about how you approach customer testimonials, Hill says. Some may come off as genuine. “By letting someone else sing your praises [as the founder of You Smell did in this video], you’ll create a level of transparency that will help customers see why you’re a business worthy of coming back to.”99designs’ Grad says that video testimonials add a greater level of depth. “A video customer testimonial so much more to prospective customers than a quote or even a case study ever can,” she says.And, by featuring a happy customer singing your praises in his or her own words, a video helps build trust. “It can also show who your target demographic is and how your company serves them well, which is why having multiple video testimonials targeting different prospects is always a good idea,” Grad says.
7. Share Best Practices
“We use both live and recorded video to create a community for our clients, bringing hundreds of Walmart suppliers from across the globe together each week for the purpose of sharing best practices,” says Matt Fifer, cofounder of 8th & Walton, an education and consulting firm.”Video [such as this one] has been an extremely popular and effective medium for us, as our clients are typically extremely busy throughout the week and prefer to catch up during what are often non-business hours.”
8. Keep Remote Employees Connected
Many companies already use video conferencing and webinars to stay connected, but you may not realize that “video is a great way to strengthen company culture internally,” says Brad Jefferson, CEO and cofounder of Animoto, an online video creation service.Especially if your employees work in different locations, video can create a sense of shared community, like this one Animoto did to share its big San Francisco office opening or this video showcasing the company’s volunteer work.Honeycomb Creative support, has an expert creative team for video production and can help you with any type of corporate or product videos. You can find more details on our website www.honeycombindia.net or Contact Us @ 09845128760
Honeycomb Creative Supportis a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery.
For requirements contact: 9845128760 or you can visit our website for more information.
Honeycomb is a Bangalore-headquartered marketing communication agency that has run SEO campaigns for clients across India, the US, UK, and Australia for over a decade through...
Pharmaceutical companies do not sell like other businesses, and their websites should not be built like other websites either. Between regulatory compliance, scientific accuracy, and audiences...
What are Archival quality prints? Why you needthem?
What is Archival Quality?
Fine Art Papers & canvas are often described as being archival quality. This article describes and explains what archival quality means and how its beneficial for a photographer to take his prints on these medias.
Its important to keep and treasure the images & memories of special occasions for a long time. After you have spent precious time and effort to create the perfect image and can’t wait to put it on paper, stop and think how long will this print last? It’s worth taking a second glance at what type of paper you’re printing with to ensure permanence for the art and photography you create. Is your paper archival quality?
Archival quality paper, also referred to as museum grade, according to ISO Standard 11108, means that:
The paper is acid free with a pH value between 7.5 and 10
The paper has an alkali reserve of at least 2% calcium carbonate
The paper is resistant to tearing
The paper is free of easily oxidized material, or lignin
The paper is made from cotton
The paper has a high endurance to breakage by folding
The ISO 11108 and 9706 standards and their predecessors, including NISO ANSI Z39.48-1992 and NISO ANSI Z39.48-1984, were established to provide criteria for paper to last several hundred years in libraries and archives in order to reduce problems these entities face in preserving important works. ISO Standard 9706 sets forth the first four requirements above to certify a paper for permanence, while ISO 11108 adds two additional requirements for archival quality. Archival quality papers are significantly stronger than permanent papers, can withstand more handling, and will last longer.
The United States Library of Congress sets forth even stricter standards than ISO 11108 for archival papers. The Library requires a stricter pH between 8 and 9.5 and requires the paper be free of optical brightening agents. The Library of Congress further requires papers to pass a Photographic Activity Test performed by Rochester Institute of Technology’s Institute of Paper Permanence. This test certifies that the paper does not fade or bleed, and passes strict metallic impurities specifications to avoid damage to photos and documents they come in contact with.
How do you know whether a paper has met these complex scientific requirements for archival quality?
Wilhelm Imaging Research is an organization created to help technical and non-technical brains sort out the science behind archival quality by performing unbiased testing, so the rest of us can focus on creating photographs and art with confidence that they will withstand the test of time.
Wilhelm Imaging Research conducts independent research on the stability and preservation of traditional and digital color photographs. WIR tests individual brands of paper for permanence with the most commonly used desktop and large-format inkjet printers and publishes the results, providing credibility to company claims that a paper is archival quality. Wilhelm Imaging Research is trusted by top museums, archives, and commercial collections with consulting services to ensure long term storage of the most precious items.
Photostop is into fine art printing. It is the one stop destination for the best Canvas & Fine art prints. Photostop is the preferred partner for many Professional photographers, Photography enthusiasts & even painters and artists who approach us with their finest of works and get it printed on our special media’s. The archival media’s which we use are long lasting and gives your print a life span of more than 50 years.
Photostop also has an online art Photo gallery wherein it has a large collection of photographs, paintings and art you can choose for printing. Professional photographers, Photography Fanatics, brushstroke geniuses, now has the perfect online space for showcasing their Art!
Honeycomb is a Bangalore-headquartered marketing communication agency that has run SEO campaigns for clients across India, the US, UK, and Australia for over a decade through...
Pharmaceutical companies do not sell like other businesses, and their websites should not be built like other websites either. Between regulatory compliance, scientific accuracy, and audiences...
This is the Time for some Nostalgia “Old Print Ads from the60’s”
.
Print ads are an important means for companies to communicate’s with consumers through newspapers, magazines, flyers etc. Print advertising has always reflected and evolved with time. This is the time for some nostalgia “old print ads from the 60’s”
Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery.
For requirements contact: 9845128760 or you can visit our website for more information.
Honeycomb is a Bangalore-headquartered marketing communication agency that has run SEO campaigns for clients across India, the US, UK, and Australia for over a decade through...
Pharmaceutical companies do not sell like other businesses, and their websites should not be built like other websites either. Between regulatory compliance, scientific accuracy, and audiences...
Crucial Business Information
Contact Information
Clear Navigation
If you’re selling anything online, you need to put some effort into securing your site with an SSL certificate. The SSL will encrypt communications between you and your clients (i.e. a credit card number, Social Security number), which will allay their fears of providing such information, since there’s so much identity theft on the web. VeriSign, TrustE, Entrust and GeoTrust are good options to explore.
Social Media Integration
A Mobile-Ready Version
FAQ
Not having good hosting can cost you in many ways. A slow site is frustrating, one that fails to load is obnoxious and both could turn off customers. But beyond annoying your users and increasing your bounce rate, poor hosting can also affect your rank in search engines
When a craftsman revolt erupted in Mainz against the noble class in 1428, Johannes Gutenberg’s family was exiled and settled in Strasburg, where his experiments with printing began. Already familiar with bookmaking, Gutenberg perfected small metal type. Infinitely more practical than carving complete wood blocks for printing, each type was a single letter or character. Movable type had been used in Asia hundreds of years earlier, but Gutenberg’s innovation was developing a casting system and metal alloys which made production easier. 
