Technology is evolving every day. You wake up tomorrow and you will find another tech innovation or improvisation. From Newspapers to News Apps, Television to YouTube, Letters to Mails, Availability of Payment Gateway Options, and the list is endless. Such innovations have changed the way people live their daily lives. Especially, Smart phones have become one of the most important aspects of one’s lifestyle. The 4Ps of Marketing, namely Product, Price, Place, and Promotion is losing its meaning day by day. Even Philip Kotler has come up with Marketing 4.0.
What is Digital Marketing?
Fundamentally, Digital Marketing is the marketing of products and services on Internet platforms including Mobile Phones, Display Advertisements and more using Digital Technologies.
Following is the list of Common digital marketing services:
Search Engine Optimisation
Email Marketing
Pay-Per-Click Advertisement
Social Media Marketing
Video Marketing
App Store optimisation
Website Design and Development
Obviously, these services have further divided parts as you dig deep into them. For example, Search Engine Optimization comprises of On-Page SEO Activities and Off-Page SEO Activities. Pay-Per-Click Advertisements can be done in different ways, like Re-marketing and Display Banner Ads, and on different platforms like YouTube and Websites. Similarly, Social Media Marketing covers many Social Networking Sites which are built on different algorithms, like Facebook, Twitter, Linked-In, just to name a few.
Why Choose Digital Marketing Over Traditional Marketing?
The continuous evolution of technologies has totally changed the way your target market lives their daily lives. Hence, by choosing to market your business on Internet Platforms, you are much more likely to be in front of your audience than marketing via Traditional Approach.
There are about 1.23 Billion active users on Facebook, 600 Million Accounts on Instagram, 974 Million Accounts on Twitter. There are about 40,000 Search Queries on Google Search Engine every second. These stats only continue to grow and it shows the growth potential of your Business.
Digital Marketing won’t just help you in acquiring and retaining customers, it will also save you a lot of expenditure which you may incur while advertising via Newspapers, Television Commercials, Hoardings, etc. That’s why so many Businesses are choosing Digital Marketing Company to outsource the marketing needs of their business to experts who are experienced in the field.
Honeycomb is a Bangalore-headquartered marketing communication agency that has run SEO campaigns for clients across India, the US, UK, and Australia for over a decade through...
Pharmaceutical companies do not sell like other businesses, and their websites should not be built like other websites either. Between regulatory compliance, scientific accuracy, and audiences...
1) Would you tell us more about you and your interest in Photography?
I do not consider myself just a photographer. Photography is my profession. But I am an artist. And as an artist, I create. Apart from photography I also practice other forms of auditory and fine arts.
Growing up watching a photographer work is a great deal of inspiration and exposure. My father Goutam Basak, a noted commercial photographer in Bangalore, has been a constant in my life. From an early age I have been exposed to a lot of photography, set preparation and darkroom work. It was only natural that I took up photography as my primary profession.
In all It’s glory!, Krishna Temple, Hampi
2) Can you please tell us about the types of Photography you indulge with?
I photograph what I love and enjoy. Studying architecture has been one of my most passionate pastimes when growing up. Photographing architecture presents its own set of challenges understanding perspective being the most important of them all. These challenges push me to try and do something different with every property I shoot. Apart from architecture, I also do product photography and food photography. These genres of photography form the base for my professional practice.
When I find time out of my commercial practice of photography, I travel. I love to explore new places, cultures and people. To travel is almost every photographer’s dream! I am a storyteller, and telling stories of the landscapes and the people that dwell amidst it is something that I love to do with my camera.
The Divine, star trails at Langza
3) What is the inspiration that keeps you going?
My muses are all around me. I see. I observe everything around keenly. Sometimes a crack in a wall or even a straight line can be inspiring. These are things that most people don’t see and hence I feel compelled to tell them about it. I tell them stories, stories that I create out of that detail. Like a poet adds a word to another and goes on to create a poem, I add one element to another and make a frame. This urge to tell stories, that I see or rather devise in my head, is what keeps me inspired to keep at it.
The Witch, portrait of a lady at Pushkar
4) How do you feel when your work is exhibited and viewed by tons of people?
It is every artist’s dream to be able to reach out to an audience. Art has facilitated the exchange of ideas for ages. And to meet this purpose an artist presents his/her idea in a commonly understandable form, in my case visually. I always look forward to presenting my work to an audience and to be able to tell them what I want them to know or feel through my visuals. And this sure is immensely exhilarating!
Frenzy
5) Can you tell us something about Photography and its inception?
I would like to skip this question as I feel it is generic.
6) To you, what is Photography?
To photograph, one must see. And then isolate what is seen to be able to present it to the world. This simple series of acts, i.e. of observation, isolation, imagination, skillful execution and then presentation is what is photography to me.
A Tonic for your thoughts
7) Please share us some of your achievements in Photography Profession?
I consider myself too young to have really achieved anything. In my professional practice of photography, the feeling of being able to make my client content with my work and to help them sell their product better with my pictures is an achievement of sorts.
My non-commercial work on landscapes and abstracts have been exhibited thrice at group
exhibitions ‘Gurudakshina‘ under the banner of Drishti School of Photography and once at a solo
exhibition ‘A Visual Dialogue‘, all at Bangalore.
Life in a bubble, Pin valley
8) Can you tell us something about your Photography community?
My photographic community starts at my own home, with my father. We exchange a great deal of information and ideas on photography regularly. As a trainer at Drishti School of Photography, a photography school my father founded, I am constantly in contact with established photographers and also numerous people who wish to be photographers. This is a community where we share knowledge, skills and experiences among each other. And it is here that we celebrate photography as a form of the visual arts as well as a great story telling tool!
9) Can you tell us about the general response you receive in exhibitions?
In today’s world of the digital visual media, I feel it is difficult to get audience at a physical gallery.
Apart from photographic connoisseurs and fellow photographers, it is only a handful of people who walk into an exhibition space to view printed and framed works on the wall. I am associated with a couple of art galleries in Bangalore that do display photographs apart from other fine arts and I find the response to be very thin and dismal.
I have not exhibited any of my work in a gallery since 2013 and I feel l have not been missing out on much. My personal website went online with a selection of my works on display on 2016 and I’ve found that I get a continuous and regular flow of visitors to my online gallery.
10) What do you think about the scope of Photography in the modern Digital world?
Digital imaging has opened up more new avenues in photography than anything else ever has before. Just as one might say that the availability of digital capture device (digital SLRs and mobile phones) as well as editing tools on just about any digital device has provided photographers with so much power to do more than back in the film days, it also has been instrumental in getting photography to the masses. Almost every person with a phone has a working camera in their hands. And all these people who could never afford to buy a film camera, film and lenses and then spend on processing and printing can now suddenly go about capturing anything to their heart’s content!
In the professional scenario, I feel not much has changed. Although new techniques and ideas only just need new and different tools, and a sharp and inquisitive mind will find the most genius of ways to utilize them, the basic creative workflow of a photographer still remains the same. We select a subject, choose a background, create or place ourselves in a setting, create or wait for the desired light, at the decisive moment we capture an image, process it in some sort of a ‘lightroom’ as against a dark room and then distribute or share it with an audience online at online galleries. So, you see, the most important bit of the process, i.e. visualization, is absolutely independent of the form of media. And hence I feel the digital revolution only greatly assists a creative photographer in making a more effective picture.
Contrast aplenty, Nubra Valley
11) How do you feel about your association with Honeycomb creative support?
I have known of Honeycomb/Photostop for a very long time. We have had workshops and talks from them at Drishti School of Photography and we look forward to a continued association in the future as well!
12) Can you share us your future plans and dreams?
As an artist who practices different forms of art, I am constantly searching for ways to associate and combine multiple forms together. And this is something I feel will bring back people to galleries as it’ll demand a combination of senses to experience and imbibe it all. Only a physical space would be able to provide that, until a more disruptive and advanced technology comes along to provide the same at the comfort and confines of one’s home.
Honeycomb is a Bangalore-headquartered marketing communication agency that has run SEO campaigns for clients across India, the US, UK, and Australia for over a decade through...
Pharmaceutical companies do not sell like other businesses, and their websites should not be built like other websites either. Between regulatory compliance, scientific accuracy, and audiences...
1) Would you tell us more about you and your interest in Photography?
I am Gopinathan K, I started learning the art of photography in 1974 with late C. Rajgopal, (renowned photographer) and still learning Photography. Deviated to Photojournalism in 1982 with The City Tab, 1985 with The Indian Express, 1994 with The Hindu. Retired as Chief News Photographer, The Hindu in 2014.
2) Can you please tell us about the types of Photography you indulge with?
In photojournalism, we’re expected to be an all-rounders. Covered News, Sports, Fashion, Art, Culture, Crime, Politics, Investigative, Human Interest, Humor, Street, Nature & Wild etc.
3) What is the inspiration that keeps you going?
Every day a new day in News, New experience, New challenges, New exposure. Exposing the truth to the readers who trusted us kept me on my toes and made me to take any kind of risk, challenges and kept going.
4) How do you feel when your work is exhibited and viewed by tons of people?
News man is not work for personal happiness, he works for the masses. Reaching the masses gives him/me lots of happiness.
5) Can you tell us something about Photography and its inception?
I met a classmate while I was studying Diploma in Printing Technology, he happened to be a photographer, through him I met the great photographer C. Rajagopal and I got the basic foundation for photography. When I took news photography I saw a stereo type system of taking news photo’s. I wanted to be different and that’s the starting point to create an identify for myself. To retain that identify, I had to work hard. Hard work, dedication, passion showed me the path to climb up new heights.
Late Prime Minister Indira Gandhi dodging the frenzy women crowd. Picture taken in 1984 at Palace grounds which was her last public visit in Bangalore. Picture published in The City Tab, a weekly news paper.
6) To you, what is Photography?
Lights, Shades and images. Telling a true story through images.
7) Please share us some of your achievements in Photography Profession?
If awards are considered achievements, Karnataka Union Working Journalism awards for eight years, All India Press photography award, Better photography award, Dasara award for Sports Photography,
Madyama Academy state award, TS Satyan Award for photojournalism, BBMP’s Kempegowda award, Youth Photography Award are few to mention.
Reaching people’s (reader’s) heart and soul is the real achievement I believe.
8) Can you tell us something about your Photography community?
It’s grown-up very big. Now, in almost every house there’s a photographer. It’s branched out and fine tuned to many sections. Lots of youths from other profession taking up photography as their profession.
9) Can you tell us about the general response you receive in exhibitions?
Wow it’s great. They admire, enjoy. Viewer’s want to take selfie with me, wants autograph, they shoot lots of questions.
10) What do you think about the scope of Photography in the modern Digital world?
It’s Huge, growing every day.
11) How do you feel about your association with Honeycomb creative support?
The team is doing a very good work and service, they don’t compromise with quality. In photographer’s circle they made a name and got a place. I am happy and proud to associate with Honeycomb.
12) Can you share us your future plans and dreams?
My photojournalism profession gave me a platform to show my skill, got name, fame, seasoned me and educated me. Now it’s time to share my knowledge, experience with budding photographers.
Honeycomb is a Bangalore-headquartered marketing communication agency that has run SEO campaigns for clients across India, the US, UK, and Australia for over a decade through...
Pharmaceutical companies do not sell like other businesses, and their websites should not be built like other websites either. Between regulatory compliance, scientific accuracy, and audiences...
1) Would you tell us more about you and your interest in Photography?
I was born and brought up in Bangalore. I studied at Military School(Bangalore) and from day one of my schooling I was taught survival instincts as I was always into adventure & Sports due to this led me to develop this as hobby and soon the hobby changed into passion. As a Wildlife Photographer I don’t really have one specific photographic skill, I love to capture all kind of photography styles. I continuously experiment with different styles in various scenarios, but my favourite is wildlife in Action. I love to capture those beautiful actions in wild as a wildlife photographer. My aim is to capture unique, powerful and striking images.
2) Can you please tell us about the types of Photography you indulge with?
I basically indulge in Wildlife Photography, Landscape, Macro, Travel & Family portraits.
3 ) What is the inspiration that keeps you going?
Being amongst nature motivates me to be there most of the time along with my viewfinder.
4) How do you feel when your work is exhibited and viewed by tons of people?
During the exhibition when I see people glued to my picture I feel excited and when they talk about my work I feel it’s a great achievement and being valued.
5) Can you tell us something about Photography and its inception?
For me Photography is not about camera, it’s the love to capture if I was not able to afford a DSLR I would have still been clicking with mobiles or any other gadget, but yes photography is changing to a next level of technology.
6) To you, what is Photography?
For me Photography is to capture what I see and an exceptional medium of self-expression, I love Photography for the simple reason is When I photograph the things i love, I get excited and inspired. When I am excited and inspired by something, I try spending more time doing it. The more time i spend doing something, the better I become at it.
7) Please share us some of your achievements in Photography Profession?
• Special Mention Raju Harkare Memorial National Level Wildlife photography Competition & Exhibition 2012, Srushti paryavaran mandal, Nagpur
• 2 of my Images published at Natgeo Daily favourite photos, chosen by National Geographic editors
• Photostop Contest qualified my images under Top 50 and exhibited
• Myimage(Kestral Fight) was purchased by a Senior Contemporary Painter during Nicefoto Season Six exhibition at India Habitat Center during 21-24th Oct 2016.
• My work has been published in few national publications.
• Showcased my work at prestigious Coffee Table Book of Kanha 2017
8) Can you tell us something about your Photography community?
My Photography community started with a small friend circle and now its like knowing many photographers from national & International photographers through Wildlife Action Photography ( WAP ), a prominent wildlife group on Facebook with more than 1,10,000 members,
9) Can you tell us about the general response you receive in exhibitions?
Exhibition is way beyond what u see in Computer, the print of your photographs is the next level, and exhibitions is the right place to showcase your image.The response was beyond expectation.
10) What do you think about the scope of Photography in the modern Digital world?
For me Photography is more of a profession than a career, it has now turned out to be one of the most sought after professions in India. Photography as a whole has lot of scope especially with the Digital World, keep clicking and you’ll find a better day soon.
11) How do you feel about your association with Honeycomb creative support?
Honeycomb is a great place to be, very friendly and helpful guys with lots of energy , its a pleasure to be associated with Honeycomb team.
12) Can you share us your future plans and dreams?
Many more exhibitions to come with , we would be doing Pan India Exhibition, coming soon at Hyderabad on 14th 15th & 16th Dec 2017, with 100 pics on Mara Wildlife.
Honeycomb is a Bangalore-headquartered marketing communication agency that has run SEO campaigns for clients across India, the US, UK, and Australia for over a decade through...
Pharmaceutical companies do not sell like other businesses, and their websites should not be built like other websites either. Between regulatory compliance, scientific accuracy, and audiences...
