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Month: November 2016

Client: A Revolutionary tractor and farm equipment rental company
 
Product: Tractors and implements for hire.
 

 

Clients requirement: One story brochure of twelve pages, one dangler, and one snake & ladder game design: 

 

A Revolutionary tractor and farm equipment rental company, approached Honeycomb creative support for the design of story brochure, dangler, and snake & ladder game design.
Honeycomb creative support is a multi-channel graphic design agency based out of Koramangala, Bangalore.  Honeycomb handles the multiple graphic designworks along with fine-art-printing and web developmental services. 
 
The client visited the Koramangala office of Honeycomb and briefed the creative director about her requirement.  The client provided the story concept along with needed contents. The creative director, in turn, allotted the design work to four experienced designers.   
Challenges:
  •           To draw characters that would match the story concept.
  •          To design twelve pages of story brochure along with provided content. 
  •          To design one dangler as per the client’s desired colour theme and look. 
  •          To design a snake and ladder game and place provided content on the exact boxes.

The creative director, being an experienced artist, drew all the required characters and background himself and sent it to the designers for further designing and placements.  The designers implanted their creativity in next four days and completed the design of the twelve pages’ story brochure, one-page dangler and snake and ladder game.  The creative director further fine-tuned the design as per the client’s requirement.  Next, the designs were sent to the client.  After one round of minor corrections, the client approved all the designs and sent an appreciation letter to Honeycomb creative support, expressing their delight towards the final output.
 
Achievements:
 
  •           A high-quality design of twelve pages’ story brochure was done within the given deadline of one week.
  •          The client was extremely happy with the character and background used.
  •           Managed to satisfy the client with respect the dangler design.
  •           Managed to satisfy the client with respect the game design of snake and ladder.
  •           The client being impressed with the high professionalism of Honeycomb, promised to be a recurring customer. 

Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 
For requirements contact: 9845128760 or you can visit our website for more information

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The Four E’s of Corporate Video
Educating, Entertaining, Expressive, Easily-accessible:
 
Modern days digital world is devouring the corporate videos like a hungry wolf. Surprisingly, the consumption rate of such videos has drastically soared up. People, irrespective of age and gender, are very open to this trendy marketing communication.  As per a survey, approximately 60 % of the business (be it of any kind) have one or more Corporate Videos in their bag and are using the same to market themselves successfully. Now, let us see four E’s reasons which account for the rise of corporate film consumption.  
 
promotional videos for business
Video Marketing
 
 
1) Educating:
 
The basic purpose of any corporate videos is to educate people about the products/services of the business.  Owing to the creativeness of marketing communication design agencies, the businesses are educating their target audience amicably. Since the corporate films come with a creative story, people love watching it.  This very aspect gives rise to the consumption of Videos.  Today in the market, we see many novel forms of corporate videos like 2d animation videos Whiteboard animation videos, explainer videos, product videos, corporate videos, and infographic videos which are educating the audience.   
 
2) Entertaining:
 
Anything that is entertaining, is always admired and in turn ingested. This is the basic logic behind any kind of marketing. Hence corporate videos makers, use this strategy and create very colourful looking and lively animated videos which gain the attention of mass easily. People love watching animated characters and radiant backgrounds. Consequently, many businesses lean on animation video makers to produce various kinds of animation videos for all their marketing communication needs which are highly entertaining.
 
3) Expressive:
 
People being susceptible to natural human emotions like to feel what they see and hear. The videos produced by corporate filmmakers, more often includes a creative story, a touchy element and are very expressive. Every product or service is highlighted using various kinds of human expressions like fear, happiness, anger, and confusion. The target audience who watch such videos, tend to like and share it on their social medias like Facebook. This very act can make a very touchy video go viral and give a maximum exposure to the product/service.
 
4) Easily-accessible:
 
Today 100 % of corporate videos are easily accessible, as they are absolutely free to watch. Most of the videos don’t even ask registration or subscription to watch videos. Everyone and anyone, can log on to the internet and watch such videos at free of cost. Smartphones, being another trendy device, also encourages people to watch corporate films at an almost negligible price.  Hence product video makers and viral video producing agencies are in high-demand and continuing to serve the new hunger of business video with gusto.      
 
Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 
For requirements contact: 9845128760 or you can visit our website for more information
           

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Uncover the Powerful Website Analytics that Provide Value
If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics? A good definition I often use is The qualitative and quantitative analysis of your website and your competitors websites for the continuous optimization of business outcomes for all channels, both online and offline.
 
Essentially, you don’t need to use good faith any longer. Now you can use data to measure the things that drive revenue for your business. The benefits of robust website analytics include an increase in accountability within your organization, finding the best solutions faster, and delivering better business outcomes through enlightened decision making.
 
 To discover the Why of your websites performance, implement these five processes: 
 
best website development company in bangalore
 
1. Web Activity Analysis:
As we mentioned above, this will tell you what is happening on your website and can be provided to you quite easily through tools such as Google Analytics and Yahoo Web Analytics. The simple act of adding a tag to your website will give you access to a near limitless amount of visitor data. With it, you can better understand things such as what pages are working, what your visitors like and don’t like, where they come from, what time of day they visit, what pages or ads sent them to your site, and on and on and on. This will allow you to form hypotheses and draw conclusions that can shape your testing and web strategy it’s wonderful!

 2. Conversion Analysis:

Now that we understand what happened we also need to know how much and for whom. This is where we tie the web activity to online and offline conversions. We can continue to get all of our online conversion data from Google Analytics Yahoo Web Analytics, but offline data can be a little more of a challenge. A complete marketing automation solution can solve this problem by integrating with different CRMs and rolling the offline conversion data back into your marketing database. However, you accomplish this, tie your digital marketing efforts to both the online and offline revenue data.
 
3. Customer Preference Analysis:
You should hear the voice of your customers loud and clear when performing your analysis. In fact, every web marketer should be able to answer three key questions about their visitors. Why are you here?, Did you get what you came for?, If not, why The answers will provide insights about your customers and your website. You may find out that they are coming to you for things you never dreamed of. Only after you understand their reasons will you be able to better serve them and drive more revenue for your business. Answering these questions is typically accomplished by providing a survey for a small percentage visitors in two formats:
·   Site-level surveys: for measuring session experience. These are done upon entrance or exit and are usually a pop-up. Site-level surveys are very good at understanding macro issues big things that might be wrong such as experience, navigation elements, and overall effectiveness of site.
·   Page-level surveys: for measuring micro issues. These are usually part of specific pages and are typically opened with a plus sign. In page-level surveys, you gain information about micro conversions, transactional efficiency, and overall experience with individual pages on your website.

4. Experimentation and Testing:

This is a key step to understanding your website in terms of what is working and what is not. Only through experimentation and testing can you determine how to improve and optimize your website. Typical types of testing are A/B testing and multivariate testing. A/B testing swaps one page out for another to see which one works better and multivariate testing swaps out one or more components of a page to do the same. This will give your customers a say in how your website will work going forward because the results will be based precisely on their behaviour.

5. Competitive Intelligence:

Understanding how your competitors are faring in the marketplace will provide bountiful insights for your business because it will provide context to measure your own performance. For example, do you know who their customers are, their demographics, and their lead sources? Do you know how many visitors they are getting, the duration of stay and bounce rate? The ability to understanding your competitors performance on the web versus your own is vital to your success in the internet economy.
Courtesy: Marketo blog
Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 
For requirements contact: 9845128760 or you can visit our website for more information

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Branding is nothing but a process involved in creating a unique name, slogan and picture (Logo) of a product in the minds of people so that they can easily recognize it. Branding is done through various kind of advertisements and campaigns. Branding also highlights the significant difference between different products/services. Branded logo, slogans, and names help the customer to identify their desired/admired products easily. Now let us see the four reasons that tell us the important advantageous aspect of brand building in business.
 
 
 
1) Branding turns the product into a household name:
 
Branding is necessary to make it familiarize among the people. Many of the products are just recognized by their slogan and logos. We have extensive examples, where people buy products just by having a look at the logo or slogan. Of course, this kind of Branding doesn’t happen overnight, but a steady and constant branding can gain such popularity. Constant advertisement done with the aid of graphic design agencies, help people to memorize the brand through its slogans or logos.
 
2) Branding creates trust:
 
We often hear the word ‘Branded’ – the word simply means that the product has already been established or well-known. Without saying, it goes that, a popular branded product has already gained the trust factor among people. Many purchases happen just because of this type of trust factor. Once the brand name is established, people opt to buy them since they consider it as trustworthy. Hence businesses, time and again, lean on the shoulders of marketing communication agencies to design attractive adverts which can up-raise the brand value.
 
3) Branding helps in sales chart:
 
Brand directly reflects in the sales chart. A well-built brand automatically sells more than that of a new or less established brand. Hence, businesses spend huge amount of money on advertisements to upraise their brand into new heights. Advertising design agencies play a major role in helping business to build their brand using creative designs of brochures, standee’s, leaflets, e-mailers, Manuals etc.
 
4) Better recognition:
 
A noted brand is easily recognized by everyone. As per a survey, when people go to shopping, most often they end up buying a brand that they recognize. Today, all Businesses desire this kind of recognition and take the help of creative design studios to enhance their brand and in turn recognition.
 
Some of the Popular Indian brands:
 

 

Samsung, Colgate, Lux, Amul, Lifebuoy, Horlicks, Pepsodent, Britannia, Reliance, Airtel, Close-up, Clinic Plus, Ponds, LG etc. are some of the popular and well-established brands. 
 
Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 
For requirements contact: 9845128760 or you can visit our website for more information.
 
 

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Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. Whoa, wait a minute, WHAT?! Yes, that’s a ridiculously huge number and just one of the many stats that suggest video is one of the hottest trends that marketers need to watch for.
 
Here are top five predictions for video marketing this coming year:
 
1. From lean-back to lean-forward
On-demand video content primarily has been used for a one-way dialog with online audiences (much like other forms of content). Thus, viewers consumed a lean-back experience. This year, watching videos will become more active–and interactive. We’ll see more lean-forward opportunities with mid-roll surveys and questionnaires and choose-your-own-adventure-style videos that enable marketers to turn videos into two-way conversations and gather some important intent data from their viewers while they’re at it.

2. From generic to personal

Video content will get personal with more and more marketers using automated video personalization to bring viewers into the story (and boost conversion rates as a result). They’ll weave the viewer’s name, company logo, or LinkedIn picture seamlessly into the video content to draw the viewer into the story and create a unique and memorable experience. What once seemed like a pie-in-the-sky idea is now possible in a fully automated fashion at scale thanks to new marketing technology. As tools like video personalization become more popular in 2016, you won’t be sending videos simply to tell your story to your audience. You’ll be customizing videos to show how it’s their story too.

3. From data to insights

We’re all collecting massive amounts of data on our prospects and buyers, but the magic happens when we turn that data into actionable insights that lead to real results. This year, marketers will move on from view counts as the measure of success and will start using viewer engagement data to better understand their prospective buyers, identify their hottest leads faster, and track how videos are contributing to lead generation and revenue. The data is within reach with the right video marketing platform in place, connected to your marketing automation or CRM system. But so far, marketers have been slow to take advantage of it. As reported by Demand Metric, 72% of survey respondents say they are using no or only basic measures of video content effectiveness, giving them no way to accurately determine ROI. That won’t last.
Courtesy: Marketo
 Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 
For requirements contact: 9845128760 or you can visit our website for more information.

 

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Client: Manufacturers of bags, wallets, and accessories

Product: School bags.
 
Clients requirement: Photo Shoot, cut out, retouching and colour correction of School bags
 
 The Client, being one of the recurring customers of Honeycomb creative support, approached them again for a Photo shoot, cut out, retouching and colour correction of Schoolbags. The client wanted the output images to be separated (front, back, and top angle) in various standardized angles so that they can use it on multiple platforms. The clients also wanted a mannequin shot as well. 
 
Honeycomb creative support is a multi-channel graphic design agency based out of Koramangala, Bangalore.  Honeycomb handles the multiple graphic design works along with fine-art-printing and web developmental services. 
 
Honeycomb hired one of their regular Photographer and arranged for the Photoshoot of client’s product – school bags of various colours.  After receiving the digital images, Honeycomb design manager assigned the job to one of the experienced image editor.  The image editor was further, briefed about the timeline and client’s desired quality output.   
 
 
Challenges:
  • To Photoshoot the school bags of various colours in different angles.
  • To cut out images without losing minute edges. 
  • To retouch the Photo shot images to obtain a high-quality output. 
  • To colour correct all the images so as to obtain the client’s desired output.

The image editor did the cut out of all images using Photostop software. Further, he retouched all the images comparing them with the real bags provided by the clients.  Once retouching was done, he colour corrected all the images to get the client’s desired output.  The whole process of cut out, retouching and colour correction happened within the short span of three hours.    

Solution:
  • A high-quality Photo shoot session was conducted to get multiple images of the products.
  • All the colour corrected images reached the expectation of the client.
  • The client was given the fastest output which in turn, was highly appreciated.
  • The cut out made it possible for the client to use the images in their multi-variable marketing.
  •  The colour corrected mannequin shots was given to the client.

Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 

 

 

For requirements contact: 9845128760 or you can visit our website for more information.

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Websites – The Proven method of Marketing Communications.
website design company in bangalore

The modern businesses are always on the lookout for a massive platform which can help to gain a vast number of customers. Websites are one typical stage, which can attract a sea of people. Web sites, being a trendy and proven method of marketing communications, can help in soaring up the sales chart of a business. Let us see the five main features, which explains the essence of having a website.

 
1) Brand building machine:
 
Web sites simply act as a brand-building machine. The customers, being digital-minded, more than often visit web sites to gauge the brand. Hence, it is imperative to possess a professional website which highlights your brand boldly whilst providing information about the offered services or products.
 
2) Web sites never sleeps: (Unless if you fail to pay domain and hosting charges!):
 
Web sites work 24/7/365 days. It gives the greatest advantage for businesses as the customers can visit and learn about their offered products/services anytime, anywhere.  The website continues to work irrespective of time and place and hence people from different regions/countries can learn about the business in their own desired timeline.  
 
3) Informative and interactive:
 
The main purpose of the website is to provide information about the services/products.  Web sites being colourful, highlights all the aspects like company information, their services, their offers and testimonials of their existing customers.  The modern websites, are very much interactive and helps in connecting with the customers directly.
 
4) Highlights your professionalism:
 
The modern digital trend has elevated to a higher level, making it imperative to have the website for all kinds of business.  A business without a website is commonly termed as non-professionals. On the other side, an interactive and well-designed website stands top and highlight the professionalism of businesses. 
 
5) People are net crazy:
 
The boom of smartphones has created a new trend of going online. Since it is very much affordable, today, we find one and all in the world of internet. The people love to be Webians and hence, websites are visited more and more. This very aspect acts as a leverage to the business who possess website.

Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 

For requirements contact: 9845128760 or you can visit our website for more information.

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When it comes to captivating your audience, creating engaging content is a critical piece of the puzzle that relies not only on the written content, but also the format. Visuals offer proven success when it comes to getting your audience to notice, engage and retain your content. Have you considered visualizing some of your content? Depending on your objectives, it can be an effective way to conceptualize your content:
  • People following directions with text and illustrations do 323 % better than people following directions without illustrations. NeoMam
  • Visual content is more than 40X more likely to get shared on social media than other types of content. Buffer
  • Content with relevant images gets 94% more views than content without relevant images. KISS Metrics.
Make Your Mark
 
The world of visual content can be tough to navigate, with some content cleverly disguised as entertainment. If you’re just getting started with visual content, or looking to optimize your visual content we’ve broken it down into three key categories:
Static:
Static content represents stationary images that don’t change based on the reader’s actions. This includes images, infographics, and slideshows.
Interactive:
Interactive content, like apps, assessments, calculators, and quizzes, requires your audience’s active engagement and displays content that responds to their actions.
Live Motion:
Video content, which includes (as the name implies) videos and webinars, is broadcasted through live video or recorded and then distributed on-demand.
Courtesy: Marketo 

Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 

For requirements contact: 9845128760 or you can visit our website for more information.
 

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A Three-hour Standee Design that Stood up Tall – Case Study
Client: A leading supplier of technology and services in the areas of Mobility Solutions, industrial technology, and consumer goods. 
 
Clients requirement: Design of standee 
 
Product: Innovative tool manufacturers.

A leading supplier of technology and services in the areas of Mobility Solutions, industrial technology, and consumer goods ,approached Honeycomb creative support for a master copy of Standee design.The client wanted a 3 X 6 feet standee design for their Oasis project which has to be delivered within the short span of three hours of time. Honeycomb Creative Support is a multi-channel graphic design agency based out of Koramangala, Bangalore.

Honeycomb conducted an initial study of the client’s requirement and sent an appropriate estimation.  After receiving the work order, Honeycomb creative director held a conference call with the client along with his design team.  As per the discussion, the design work was allocated to three designers so as to provide three best options to the client.   
 
Challenges:
  • To deliver the master copy of high-quality standee design.
  • To send the design within just three hours of time. 
  • To transfer the clients thought into the design. 
  • To collaborate with design team so as to get three best possible output
As per the clients specifications, the design team started the design work. Based on the clients given content and concept inputs, the team used their creativity and finished the design work in Just 90 minutes. The three designers submitted the design work to creative director. After further fine tuning of design work, the work was submitted to the client. The client sent back for a minor correction. The same was carried out quickly and sent for final approval. The whole process took less than three hours and the client, being extremely happy with two design out of three options, appreciated the commitment and dedication of Honeycomb design.   
 
Solution:
  • The design team made sure that they were in-line with respect to clients brief.
  • The three designers worked and coordinated as a team and managed to bring three different creative outputs.
  • Managed to satisfy the client with respect to their desired output.
  • Delivered the master copy before the short given deadline of three hours.   

Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artists works at Honeycomb Art Gallery. 

For requirements contact: 9845128760 or you can visit our website for more information.

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Strengthen your Business with Video Marketing
Video marketing is one of the best result oriented forms of marketing communications.  Today, businesses of all kind lean on the shoulders of Video marketing to achieve new heights in their verticals.  Video marketing signifies the strength of business. This novel trend has gained immense popularity because of its diverse advantages. Now let us see the four reasons which help us to understand why video marketing can strength the business.
 
1) People are going gaga over videos:
 
These are the days of tablets and smartphones. The technology has given a great advantage to people. Anyone and everyone can easily afford smartphones and internet. Hence the consumption of the internet has increased drastically which, in turn, paves the way to the high-end video consumption. Since the videos are free to watch, people with irrespective of age and gender, indulge in the glory of free videos. Thereby, giving a wide scope for business to market their product or services.
 
2) Likes and shares are the social games:
 
The modern day people cannot survive without social media and internet. As per a survey, today we nearly have about 1.71 billion monthly Facebook users. Other social sites like LinkedIn, Instagram, twitter etc, also hang around the same number. These people are very expressive and love to express the world about their likes and dislikes. Vowing to this reason we find Likes and Shares getting clicked infinite times. A worthwhile video, created by Corporate video production house, hence gets immense attention. 
 
3) Animating the world around:
 
2D and 3D animation videos along with other forms of infographic videos are being loved by everyone. They are simply animating the world around us. Hence Animation video makers, use animations in both corporate and product videos to catch the attention of an ocean of people. We have many examples of such videos going viral.  Business, wanting to strengthen their business, use this kind of animating videos to market their products.   
 
4) The three Eai factors:
 
Videos mainly concentrate on doing three important things. They simply Entertain, Educates, and Engrosses the people.  These three aspects help in selling the products or services of business. Consequently, business depend on product video making studios, who can create mesmerizing videos to strengthen their business using this three Eai factors.  
 
Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 

For requirements contact: 9845128760 or you can visit our website for more information.

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