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Month: September 2015

7 Ways Your Logo Design Impacts Social Media Marketing !

Whether you like it or not, social media gets many aspects of your business out there’s and visible to a wide audience. And your business’s logo has a strong impact on how your business is perceived in the market. It lets your customers know what you’re selling and can even help them remain loyal customers for years.

Logo Designers in Bangalore

  Here are some of the top ways your logo impacts social media marketing:

 
  1. It can help increase followers, friends, and shares  A professional and attractive-looking logo on a webpage or blog post is more likely to be shared with friends than one that doesn’t look reliable or trustworthy.
 
  1. It increases perception of your business size  Having an attractive logo and branding will make your business look professional and bigger than what it is  even if you’re a team of two or three that work in your pajamas.
 
  1. It shows professionalism and increases trust A well-designed logo shows that your company is professional and more importantly, can be trusted. Customers will get the sense that your company will be around for years to come.
 
  1. It communicates your story  Your story can be communicated in many ways, from a meaningful picture to your font and color choice.
 
  1. It helps you stand out from competitors A logo that’s visually interesting and relates to your clients will help your business materials from your website to all print materials stand out from the competition.
 
  1. It drives brand recognition across platforms When a logo is used consistently over many platforms, customers will get several impressions of the logo, thus creating more memorability. Since many people are visual learners, they’ll remember your brand better when they see it, rather than hear or read about it.
 
  1. It helps make your customers happy An attractive and effective logo will appeal to your customers and make them happy to be associated with you. This includes everything from the logo’s colors and fonts to its overall image. The bottom line is that you want customers to get a good feelings from you.
 

Author: Pat Malloy

Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development,  Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 

For requirements contact: 9845128760 or you can visit  our website for more information.

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3 Ways Your Website Design Can Impact Your Business!

The first thing a potential customer will do is visit your website, and from that visit form opinions about your products and services, website design can impact your business easily. If that opinion isn’t favorable, they are likely to take their business somewhere else. If they like what they see, they will take the next step toward doing business with you.

website design company in bangalore

Website Design Can Impact Your Business Your website design is the face of your business, and you want it to look and sound good. It needs to be well designed and attractive, but it also needs substance’s your website needs to quickly and efficiently communicate that you understand your client’s needs and can offer solutions. There are three key things you need to do to ensure your website design has a positive impact on your business: develop good content, create a good user experience, and make it visually appealing.

1. Your Website Content You have likely heard the phrase content is kings That means you can have the most beautiful website ever, but if the content is weak, your website won’t have impact. Your content needs to be concise, focused, and all about the client’s needs. Writing about how great your products and services are won’t really demonstrate how you can help your clients. People want to feel understood, and your content is where you do that. Your home page should ideally include a description of the client challenge you solve, written in approximately 200 words. People don’t spend a great amount of time on a home page this is where they decide to probe deeper. Do you job here, and they’ll click on to your products, services, or other pages. You can go into more detail on these subpages whatever is necessary to describe how you can help the client. Above all, every page on your website needs to be about how you help the client.Regardless of how many you pages you have, a website design project should start with content first. It is the most critical part of your website.

2. The User Experience Make it easy for your users to find what they are looking for. If your website is hard to navigate and it’s difficult to find information, your visitors will get frustrated and go find another site to visit. Same with slow load times. Be mindful of loading speeds when you design the website. Visitors don’t have the patience to wait for all of those images to load. Your website must load fast and display well on every browser and any device.

website design in bangalore

You website navigation needs to be clear, logical, and intuitive. Getting cute with navigation names may seem like a good idea, but not if users can’t figure out where to go for pricing information, services, or even a way to contact you. Another important part of the user experience is ensuring your site is mobile friendly. Statistics vary, but somewhere around 60% of users access websites on mobile devices. Make sure your website design is mobile friendly.

3. The Visual Presentation Best practices in website design change rapidly. You want to keep your look current and fresh. Visiting a website that looks dated is a sure fire way to make someone question your professionalism people respond more positively to things that look good, including websites. That means your web design needs to be professional, modern, and clean. Because you will likely need to refresh the look of your website every few years, make sure you use a web design platform that is easily adaptable. You don’t want to have to redesign the entire site every time you need a refresh. Working with an experienced web designer will help ensure you have the flexibility for future change. Bottom line: Your website can have a tremendous impact on your business. If you pay attention to these three web design elements, you will be well on your way to building a site that enhances your business and elevates you above your competition. Courtesy: www.hellboundbloggers.com

Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery.

For requirements contact: 9845128760 or you can visit our website for more information.

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How important is Product Photography in Ecommerce?


Product photography is a huge aspect that you need to think about when trying to persuade people in to buy your stuff.
Did you know that people remember 80 percent of what they see, and just 20 percent of what they read? The power of an image is hard to ignore, and if you’re not including great images of your products then you could be losing out on some serious sales.

Product Photography – Honeycomb
The truth is,the better your stuff looks, the more you will sell.
The top 4 thing’s to consider, when planning your product photography.…

1. Choose a set amount of images
The first thing you need to consider when planning your product photography is how many images you want to showcase. If you look to sites like eBay or Amazon, you’ll see that they give the user an option to add many product photos. This really helps the viewer get a detailed visual insight into what they are buying.
If you’re selling a lot of products in your store then you may not want to clutter your site with loads of photos, but it’s important to keep the amount consistent for each product. As a general rule, think about showing three photos for each product.

2. Use the image to highlight the benefits
In addition to showing multiple images, try and think outside the box and use your images to showcase the benefits. For example, one of the main selling points of a tablet is how slimline it is, and many vendors offer an image of the tablet next to a pencil, to really highlight this feature.
You could even consider creating life shots, with people using your product. This is an effective approach that many successful brands decide to go with. It connects with your customers emotions and shows them how they can use the product in their daily life.

3. Show ALL colors and styles
Does your product come in a different color, or style? Say for example you are selling shorts that have different colors and patterns. Don’t just take one photo of the shorts in the most popular color. Make sure you show your visitors the various colors and styles of your product. It can really make a difference in whether you get a sale, as not everyone has the same taste.

4. Make your images appealing
This is probably the most important point to consider. The more appealing your products look, the more likely you are to receive a sale. There are various tricks that you can do, to make your products look as appealing as can be!
  • Get the lighting right so that it’s evenly lit
  • Experiment with the photo settings to get the best results
  • Make sure your camera is stable
  • Spend time editing the photo
  • Think about what background you want to have
  • Use different diffusion methods
  • Get the best angle for your product
Courtesy: www.sparkpay.com

Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 
For requirements contact: 9845128760 or you can visit our website for more information.

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6 Reasons Graphic Design is more important to your Business than you Think!
As a business owner, you may have hundreds of concerns to address during your day-to-day workplace activities, so you might be tempted to ignore the need for expertly crafted graphic designs. However, utilizing professional graphic designs can be an integral step in the process of establishing and maintaining a successful business. The six points listed below emphasize how important graphic design is to your business.
Brand Recognition
 
Your company’s total brand image starts with a great logo and expands to every aspect of your business. The design needs to target your audience in a way that is functional, attractive, and professional. Your brand should provide an instant connection to the outstanding products and services that you offer, and you need an excellent graphic design to forge that kind of connection.
brochure design services
Company Unity
 
Your employees will be surrounded by stationary, company web pages, uniforms, publications, and more. If you want a happy and healthy workplace, your employees will need to band together behind the designs that you select to represent your brand. Building your company identity starts on the inside, so your employees must be committed to the brand. A good graphic design can strengthen that sense of commitment.
Professionalism
 
You want your company to make a great first impression on clients, vendors, and other entities a logo for example only has a fraction of a second to make a first impression. A design that looks cheap will cast an unfavorable light on your business, and it can be difficult to break the impression that your company cannot afford a professional design.
graphic design services
Communication
 
The usefulness of graphic design extends beyond your logo and your website. Graphic design can produce visual aids that will help you communicate your ideas. An informative image can transmit ideas that cannot be expressed with words alone. You can use professionally designed images to create a positive impression and avoid misunderstandings.
Efficiency and Productivity
 
Badly designed graphics can negatively impact worker productivity and general workplace efficiency. Your website is the area of your business where signs of a bad design are most likely to be observed. A practical design should include useful features, such as easy navigation, legible fonts, and appropriate colors. A website with blinding colors, tricky fonts, or hidden navigation will be a headache for clients and employees.
Money
 
Badly designed graphics can be very expensive. If you go for a cheap design, you might get a lackluster product that is not ready for print. If the design is not ready for print, you might end up spending more money on a new design. Additionally, a competent graphic designer will create a design that is not too expensive to produce. You do not want to spend a significant portion of your budget on a bad design. Fortunately, there are many modern methods, such as crowdsourcing, for obtaining professional and attractive designs.
Ignoring your organization’s graphic design needs can negatively impact clients, vendors, and employees. Utilizing an appropriate design can improve every aspect of your business. Consider the six reasons listed above before underestimating the importance of graphic design to your business.
Credit: www.business2community.com

Author: Clancy Clarke


Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 
For requirements contact: 9845128760 or you can visit our website for more information.

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