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Month: December 2016

 
The web is so ubiquitous in our lives—for both consumers and businesses—that it has become one of the single most important ways for brands to communicate with their buyers. And these buyers not only expect your website to be a resource, but they expect it to be personal, especially if you already have a relationship with them. So how can you deliver on these high expectations? 

Web Personalization: A Critical Tool for Every Marketer

It all starts with web personalization. Effective web personalization makes real-time changes to your website based on the attributes of your visitors. These changes, that occur in milliseconds, deliver a personal experience to your visitor at the exact moment that they are on your site, which makes their experience more relevant and engaging. In fact, according to a study by eMarketer, more than 85% of internet users specifically expect and accept personalization as a part of their online retail experience. 

Engage Customers Wherever They Are

While this personalized experience should stretch beyond the web, your website serves as a hub and “home baseâ€� for all kinds of web activity because most of your online channels ultimately lead your buyer back to it. This is because your website is purpose-built to engage buyers and accelerate their movement through their unique buyers’ journey. It’s the main interaction channel between your company and your customers, especially when it comes to driving conversion. In fact, according to a DemandGen report, 70% of buyers have indicated that a vendor’s website was the most influential channel in making a purchase decision. With web personalization. you can deliver a personal and relevant experience to your visitors based on who they are and what they do—whether that visitor is an anonymous visitor, a known contact, or a loyal customer. 
As a consumer yourself, you have probably encountered web personalization before. Have you ever clicked through recommendations on Netflix or Amazon based on your previous selections and reviews? These are both common examples of personalization. Think about how convenient it is when the product or information you need is shown immediately to you when you visit a website.
Courtesy: Marketo Blog

 

Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 

 

For requirements contact: 9845128760 or you can visit our website for more information  

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Client: The Manufacturers of  automotive equipment and factory automation products.
 
Product: Manufacturers of transportation systems, automotive equipment, and factory automation products.
 
Clients requirement:
 
ü  To design Ten Wallpaper of varied sizes (from 5 feet to 20 feet).
ü  To design an attractive signage.
ü  To print ten Wallpaper on high-end 3M quality paper.
ü  To pack and deliver ten Wallpaper to the clients office located in Peenya, Bengaluru.
 
The Marketing manager from the Clients office visited Honeycomb creative support office and explained their Wallpaper design need for their office interior decoration. The client was shown some of the similar sample design works of Honeycomb. The client in turn, briefed about the creative works to be carried out and gave approval for the same.
 
Honeycomb creative support is a multi-channel graphic design agency based out of Koramangala, Bangalore. Honeycomb handles the multiple graphic design works along with fine-art-printing and web developmental services. 
 
The creative director of Honeycomb creative support selected a team of six members and sent them to the clients office for further inputs. The team took the brief at clients office and took measurements of all ten walls where the Wallpaper designs were supposed to be planted for decoration.
 
Challenges:
 
ü  To design ten Wallpapers of varied sizes and to design a signage.
ü  To design Wallpapers based on the given theme and content. 
ü  To achieve a high-quality design output as per the clients brief.
ü  To hire the services of a quality printer to print all the ten Wallpapers on 3M paper.  
 
The creative team discussed the project with the creative director of Honeycomb and distributed the design work among the six members. The designers, in turn, applied their creativity and artistic mind to create attractive templates. Further, the given contents were positioned and adjusted so that it looked attractive and easily readable. The creative director fine-tuned the design and sent it to the client. After a small one round of minor corrections, the client approved all the Wallpaper and the signage design.
 
Honeycomb printed all the Wallpapers through a well-known printing vendor using 3 M quality paper. Further, the signage design was acrylic moulded with the help of another vendor of Honeycomb.  Next, the printed designs and moulded signage were neatly packed and delivered to the clients office. The client being happy with the professionalism of Honeycomb, sent an appreciation letter expressing their delight towards the creative output of the design agency. 
Achievements:
 
ü  A high-quality Prints of ten Wallpapers was given to the client.
ü  Managed to satisfy the client with respect to layout and design structure of all ten Wallpapers.
ü  Managed to satisfy the client with respect the signage design and moulding.
ü  Managed to satisfy the client with respect to the overall handling of the project – starting from design to delivery.
ü  Displayed high professionalism with respect to timeline and quality.
 
Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 
For requirements contact: 9845128760 or you can visit our website for more information 

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Today, in the global market, we see a variety of marketing communications which are trying to influence buyers by hook or crook. Nevertheless, most of them are failing to bring in the desired results. It is essential to understand the intricacies of marketing communications. An advertisement, which makes a bold announcement, may not do the job at all. Hence, a deeper understanding of customer’s heartbeat, which can simply enchant them is the need of the hour. Let us see the five factors which tell us how to enchant the customers. 
 
1) Synchronise:
 
A highly colourful and bold (Screaming!) marketing design will not just attract the customers. There are many factors which account to the attractiveness of a communication design. A light but cool colour theme, a simple but effective layout, and a very layman’s words which talk about the product will do the wondrous job. These three aspects easily synchronize with the common man and hence holds good to all target audience.  Therefore, be it a brochure, standee, Product manual, e-mailer, newsletter, or a flex, it is better to synchronize the marketing communications design to match to the liking of a common man. 
 
2) Touch the heart:
 
Advertising design, in essence, should have a story or at least, represent a human emotion which can simply touch the heart of customers. Today in the market, we see so many advertisements which are using this aspect and marketing their products/services successfully. Since humans are very vulnerable to emotions, they like and respond to anything that is usually touchy. 
 
3) Make it colourful:
 
Naturally, colour attracts people and hence a very colourful design stays in the mind of the audience for long and subtly, nudges them to respond to the offer. Having said that, as mentioned earlier, it is wise to use a cool colour theme rather than a bold warm theme which might do the job of distraction instead of attraction.
 
4) Engage:
 
Engaging customers is one of the important aspects of marketing. Failing to engage the customers is nothing but failing to market products or services. In order to engage customers, successful marketing communication design agencies use contents, images or picture, and a very consistent design which synchronize together. E-mailers, Newsletters, Blog contents are few of the proven methods of communications which can easily engage the target audience.  Many businesses also use toll-free numbers which allow the luxury of calling the business at free of cost.    
 
5) Apply KISS principle:

 

Last but not least, it is imperative to apply the KISS principle to enchant the target audience. Keep It Simple Stupid is a very simple principle which explains any concept in very simpler and easily understandable way.  Many times, complex words and design are just ignored as people doesn’t want to spend much time in understanding them.  
 
Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 

 

For requirements contact: 9845128760 or you can visit our website for more information
 

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While the saying goes that you shouldn’t judge a book by its cover, the hard reality is that most of the time people do. This is especially true when it comes to your website. While every business wants to have a well-designed website that puts them in the best light, it needs to hit on all the right marks: be responsive, look good, and accurately reflect their overall branding message. In fact, these aspects are all essential in today’s digital world.
So is your website putting your business in the best light? Does it do a good job of capturing leads and generating sales? A good website for a B2B company does this and more, it:
·         Acts as a source for new prospects and leads, and moves them through the sales funnel
·         Sets you up as the go-to resource in your industry
·         Increases your credibility with your audience
 
If your website fails to hit the marks the above, then you’re in trouble. Let’s look at three of the biggest website mistakes that are costing you leads and how you can fix them:

1. Your website takes too long to load

Just check out any of the stats on the subject and you’ll find out that web visitors have extremely short attention spans. Sites that take too long to load can lose up to 40% of visitors within the first 10 seconds, whether they’re moving on to another page on your site or another site altogether. The point is, the slower your site is to load, the higher your abandonment and bounce rates are going to be.
Consider the following tips for optimizing your website and keeping visitors on it for longer:
·         Reduce the size of images, eliminate unnecessary web pages, plugins, etc. that slow down your website. For instance, if you’re using WordPress on your website, check to see whether you really need all the plugins you have installed.
·         Use a content delivery network (CDN) to serve your website up faster. A CDN uses a network of servers in different data centers to host and deliver your website. Different parts of your site are housed on different servers, taking advantage of the high-availability and high-performance of each center to serve each portion of your site faster and more efficiently.

2. Your website doesn’t look trustworthy

I’m not just talking about web design here, but rather, social proof. How do you show that visitors that they can trust your business? Your website should have at least some of the the following indicators of social proof:
·         Social share counts on blog posts and landing pages
·         Registration counts for webinars
·         Anti-spam and/or privacy statement to inform visitors of how you’ll treat their information
·         Testimonials from happy clients
·         Media and/or news mentions from other publications or media outlets
·         Security badges if you’re asking for sensitive information like credit card information
 
Any and all of these counts towards your social proof status, help validate your site as trustworthy, and should be shown at every opportunity.

3. Your lead capture process is broken or non-existent

If your site gets a lot of traffic but is not generating many leads, your lead capture process isn’t working as it should. At the basic level, your lead capture process should include a sign-up form, compelling calls-to-action (CTAs), and a relevant reward for signing up. Plant your forms throughout your website so visitors don’t always enter on the home page.
These basics are a good way to start your lead capture process if you don’t have one, but if you do, there are always ways you can take it up a notch. Get higher-quality leads by testing your gated content and seeing how it does. This information will help you see which content works best for each type of situation so you can produce more (or less) of the right one. It’s all about give-to-get, so give them content that’s a fair trade to what you’re getting from them. 
Courtesy: Marketo Blog

 

Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 
For requirements contact: 9845128760 or you can visit our website for more information
 

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