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Month: September 2016

Let’s take a look at three ways you can drive digital transformation across your organization:

1. Understand Customer Behaviour

Who knew that it takes considerable effort to get people to go out? Most people fall into a rut of going home and staying in versus experiencing live events. Jennifer Betka, CMO of StubHub, candidly explained how hard it is to get people off the couch and has launched a new campaign to encourage people to grab their ticket out. It’s a great rebranding campaign on not missing opportunities of a lifetime; the foundation of which was built on understanding customer behaviour.
If StubHub did not profile their audience and uncover the truth about the effort it takes to get people to go out, their campaign would not have been successful. It was necessary for StubHub to first understand their audience’s behaviours and then speak to them as individuals. By putting in the time and effort to figure this out, they are now able to connect emotionally with people and identify target consumers across genres.

2. Personalize the Customer Experience

Google’s Display Benchmark Tool reveals that 99.4% of online ads are ignored these days; in other words, marketing can seem like a big distraction to your buyers. The only way to fix this? Personalization! Dr. Volker Hildebrand, Global Vice President of Strategy, Customer Engagement, and Commerce at SAP Hybris, discussed how we can rethink personalization. He’s been passionate about this topic for years and stressed that personalization, when done right, should not look like marketing, but rather feel like a great experience. It should leverage rich customer information in real-time and deliver messages consistently across channels. Marketers must pivot away from segmentation, since often (2 out of 3) customers are pulled into an incorrect segment. A move towards individualization is needed to become more targeted and relevant.
Unfortunately, this can be harder than it sounds. A 2015 study by Forrester Research, The Contextual Marketing Imperative, revealed large gaps in delivering personalization. The survey results showed that while 66% of marketers rate their personalization efforts every good or excellent, only 31% of customers believe that companies are consistently delivering a personalized, cross-channel experience. That’s a big divide and means that, as marketers, we have a lot of work to do in this area.

3. Engage with Customers to Build Lifelong Relationships

True digital transformation is a journey with multiple layers and aspects. Autodesks VP of Customer Engagement, Jeff Wright, shared how Autodesk shifted to a subscription-based model, which started their companys digital transformation. It was an entire company effort that marketing played a major role in. In addition to focusing more on customer retention vs. acquisition, Autodesk also needed to improve customer engagement, and at the heart of their strategy was a shift in marketing from where Autodesk wanted to market to channels their customers were actually on. Becoming customer-centric and knowing the channels they’re on earns you the right to be heard by your customers.
Courtesy:
Marketo blog

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What is UX/UI Design?
The arena of web design is constantly changing with new tools, workflows and best practices for constructing usable layouts. Now-a-days, the terms UX/UI is more trending in web industry. These two terms coordinate to get a best quality website.  Earlier, a web designer created a webpage using traditional methods. They used only a small part of the technology like HTML, PHP and few programing languages.  The earlier designs never thought of seeing the web site through the eyes of a user. Thanks to technology advancement, the arrival of the UX/UI design has changed the old trend. UX Design refers to the term User Experience Design, while UI Design stands for User Interface Design. Both elements are crucial to a product and work closely together. Despite their professional relationship, the roles they hold are quite different. They mainly differ in parts of the process and the design discipline.
Let us see the difference of the UX and UI design with an example. Let us imagine the human body as the web product. The UI is typically something like the cosmetics we apply to our external skin for shining and beautification. Hence a UI is typically something to do with outward appearances, meaning external.  In a human body, the internal organs like brain, kidney, heart etc. are the vital organs. Without these human body just cannot function. UX can be compared to above mentioned vital internal organs without which functionality is impossible. In general, UI and UX, combined together, gives a best quality website or web product.     

 

Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 
For Web Designing services please click here  or contact us @ 9845128760 

 

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Eight Reasons why Corporate Videos are considered as the Angel of Marketing Communication
Marketing concept has been running along since ages and in all forms and styles.  A ground nut vendor has to scream a slogan (which in essence is nothing but marketing) for that matter.  Hence marketing is essential whether it is then or now.  Marketing in simpler terms is nothing but expressing oneself about their services or products to the outer world. Presently we live in a world which is digitalized. The technology has paved way to novel methods of marketing where one can reach the sea of people in very less time. Amongst other models of marketing, Corporate Video is one such most vogue model which has grabbed the high attention. Now let us see the eight reason why films produced by corporate video production house has gained immense fad.    
     
1) Corporate videos are interesting and fun:
 
Corporate film production uses the theme of human emotions like bliss and melancholy. Most of the corporate video comes with the touchy elements and voice over that are interesting and fun to watch.  Hence more and more people, especially young generation indulge themselves in watching the corporate videos.  Since corporate videos are short and doesn’t need buffering like the beginning of internet days, people watch it more openly.  This aspect has given rise to the high consumption of Corporate videos.
 
2) A perfect Corporate communication:
 
Corporate videos, created logically and creatively can be the best possible corporate communication that businesses can offer confidently. The videos can give them a wide exposure and educate the common audience about their products or offered services. The corporate videos can also announce special offers, combo offers, campaigns, competitions and prizes and seasonal announcements. People those who watch such  videos tend to participate actively. Hence videos created by corporate film production house act as perfect communication tool for the businesses.
3) Testify the audience:
 
An audience becomes a customer only when he/she finds the trust factor. Hence today amongst the big fishes of business world, it is imperative to establish a trust factor. A corporate video that displays testimonials can do miraculous job of gaining the trust of new customers.  Testimonials, in simpler terms, is nothing but the positive opinion of existing customers about products or services of business. It is notable factor that many people buy products based on the number of testimonials they find on the video.  A corporate video created by Corporate film makers can do the justice of testifying the audience.     
 
4) Infographic and explainer video:
Today common people don’t have much time or patience to go through the technicalities of long business contents.  They expect to get educated in minimal time and in the easiest way. The business world which understands this very fact, uses infographics and explainer videos productions. These type of corporate videos educates the customers in minimal time with graphical representation.  Since infographics and animations are simple to understand and fun to watch, people indulge themselves.  Hence videos made by Animation explainer video production are gaining popularity.          
5) Lively Animation:
 
Animation of all forms are lively and attractive.  People love to watch the funny characters and colourful background of animation setup. Hence business world today uses animations in their business video to make it look livelier, funny, attractive and colourful.  We have many examples of animated corporate videos going viral.    
 
6) Increased internet consumption:
 
The internet consumption has increased drastically. The smartphone revolution has made the people to access the internet easily and at affordable cost. Today we see more people on the internet than on physical stores. Hence  videos posted on YouTube and Facebooks are viewed liberally giving a vast exposure to the company.      
 
7) Audience engagement:
 
Business videos which comes with a good human theme and story told highlighting the emotional aspects are always welcomed with wide arms. It easily engages the audience. Most of the audience who view such videos feel the emotions of characters of video and easily gets moved.  The engaged audience tend to share the videos among their social circles and this gives a wide exposure to the company.
 
8) Corporate videos are free to watch:
 
Since the business wants a wide exposure, they upload their corporate videos on social media at free of cost, and expect no subscriptions. This gives liberty to everyone in watching it since social media also doesn’t ask for any payment.  Anything that comes as free is generally consumed heavily thus giving a massive exposure to companies through their corporate video. 
 
Corporate video, the popular model of marketing has well synced in with the modern day’s digital world. Currently, irrespective of generation, profession, gender and interests, people indulge themselves into the spicy flavour of business videos without hesitation.  Hence not just businesses but even the general audience today see the corporate videos as the angel of marketing communications.    
  

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Introducing the Definitive Guide to Social Media Marketing

As a marketer, are you using social media to reach the 67.4% of internet users who are on it? If not, you’re missing out on a huge audience base.  Social media is now status quo in a business digital presence. Users expect to see their favourite brands on social media and are having conversations about your brand’s whether or not you’re a part of them. And these users are multiplying rapidly research from Social Media Today shows that 12 new active mobile social users join every second, so in the time it’s taken you just to read to this point, 180 new users have already joined a social platform 180 new users who could be part of your target audience. Let’s study the important definitive guide to social media marketing:

1) Drive Brand Awareness and Preference

Because social media platforms are where people increasingly spend their time, it’s naturally a great way to keep in touch with your audience, offer them insight into your brand’s personality, and share valuable content. Do this well, and you’ll have a loyal base of followers, subscribers, and more. But that’s not the only way you can build awareness and preference. In the past, influencer marketing was typically owned by your PR team, who tracked and cultivated relationships with key players in your industry and market, but social media has changed the name of the game. Now, it’s critical that you not only identify social celebritie’s (commonly known as influencers) who love and engage with your brand, but everyday people with a large network and influence.

2) Increase demand:

Social media offers marketers more than a way to reinforce your brand. It’s also a good way to drive people’s to a conversion or sale, either immediately (sometimes even on the platform) or by bringing in new marketable contacts into your database and nurturing them across all channels. With offers, promotions, contests, and content, you can engage your audience more deeply and drive conversion from a form fill to a purchase. Not to mention, you can use these platforms to do social selling, which involves reaching out to your buyers on a 1 to 1 level to accelerate them toward a purchase. 3) Multi-Channel Campaigns:

Just like any other successful marketing channel, social media doesn’t work in a silo. Many great brands use social networks as a critical component of their marketing mix and communications, but it’s important to understand that social media marketing is most effective when its messages and content support and reinforce those on other marketing channels. Coordinated messages across channels (including social media) allow marketers to carry on a continuous conversation over time with their audience.

4) Networking and Peer -to-Peer influence:

One of the best ways to engage your audience is by providing them with a compelling reason to share your message with their networks in a way that is natural and seamless. Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility through social proof, as people believe their network of peers more often than a branded campaign.

From brand awareness to influencer engagement and peer-to-peer sharing, social media marketing is not a soft metrics-only channel. Today, it drives real and trackable revenue attributed to your social media marketing activities. With the help of the right tools, like marketing automation and a social media management platform, you’re not only able to listen and respond to your audience across channels, but track the revenue associated with your social media marketing activities making its impact crystal clear.

Courtesy:

Marketo blog.
Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development,  Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 
 
 
For requirements contact: 9845128760 or you can visit our website for more information.
 
 

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