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Month: October 2016

Although the digital world is inventing novel forms of marketing communications, Infographic marketing is still holding its high place.  Most of the business may use updated forms of marketing communications. Yet, at the core, they prefer using graphically designed marketing communication as their main arrow.  Now, let us see the five reasons why it is essential to use Infographic in marketing communications.

1) Easy reach:

Infographics reach the targeted audience easily.  Graphically designed advertisements which come in various forms like standee, brochure, E-mailer, Newsletter, leaflet and handbills, calls for a must watch scenario because of its creativity.  A colourfully designed infographic content is always admired and closely discussed. Inwardly this gives it a boost.  Hence, most of the business use #marketing communication design studios to create infographics for their various marketing needs.

2) Create brand awareness: 

The main aim of the infographics is to educate and bring about general awareness. Many Graphic design agencies use funny elements and human emotions so as to grab the attention of viewers. People being prone to emotions, easily get involved and this helps the business in spreading the awareness of their brands.
 

3) Increased attention:

The social media, being the Sea of the digital world, devours graphically designed advertisements. The Like and Share options help the infographics to spread it like a virus. People who watch and like the creativeness of such infographics, invariably tend to share it among their vast circles. Infographic design studios use this fact as the face value and create designs keeping the taste of the consumer in mind.  
 

4) Increases subscribers and followers:

Colourfully designed digital infographics usually call for an action. Normally, below the infographics, one would find a button which invites for subscription or registration.  People who like such infographics easily get themselves subscribed since it is free to register.  The social media also allows the people to follow the pages of advertising companies, which keeps on updating constantly about their products or services.
 

5) Infographics are mobile:

Many forms of printed infographics like standee, leaflet, brochure and flexes can be reused and moved to the multiple desired locations. This very aspect gives it a good mobility and helps businesses to use it for multiple campaigns. Hence, businesses highly depend on graphic design houses for their on-going advertisements and other marketing communication needs.
 
Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 
 
For requirements contact: 9845128760 or you can visit our website for more information.

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Live streaming is all the buzz lately. While it’s certainly not a new concept, many social media platforms now have capabilities that allow anyone and everyone to share live videos with their audience be it friends, families, colleagues, or prospects and customers.

Captivate Your Buyers

Whether you’re filming raw, Blair Witch Project-style footage on-the-go or professionally editing it, live streamed video is an opportunity that all marketers should consider adding to their content marketing mix. In fact, Brandlive reports that 79% of businesses perceive live video as a more authentic way to connect with audiences, and users are 10x more likely to comment on video than other forms of media, according to Facebook.

Broadcast Your Brand

There are a variety of platforms you can use to reach your audience, many of which lend themselves to different audiences. Some big players include the likes of Twitter via its Periscope app, Facebook, Snapchat, and more recently LinkedIn. To pick the right ones, understand who your audience is and which channels they like to engage on, then reach them on there.
But understanding where you’ll live stream on is just the start. To engage the right audience, you need to understand the objectives of your video and what format it’ll take. You may want to live stream a Que and Ans session with a subject-matter expert. Perhaps a product unveiling/unboxing would be best. Or maybe you simply want to highlight your corporate culture, which means you might want to give viewers a behind-the-scenes peek at what goes on in your office.

To learn more about the different social media platforms and how you can effectively use them to engage your audience using both written and video content.

Courtesy : Marketo

Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 
 
For requirements contact: 9845128760 or you can visit our website for more information.
 
 

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Client: A Retailer of Sports apparels and accessories
 
Product: Sports apparels and accessories
The retailer shop of Sports apparels and accessories, Bangalore, approached Honeycomb creative support for the design of event E-mailer and monthly Newsletter. Honeycomb creative support is a multi-channel graphic design agency based out of Koramangala, Bangalore. 
 
Honeycomb conducted an initial study of the client’s requirement and sent an appropriate estimation.  Once the work order is received, Honeycomb fixed a meeting for the client’s brief.  The Client visited our office and a detailed brief has been taken by our Creative Director along with his design team.
 
Challenges:
  •          To deliver a very upmarket design for an event E-mailer.
  •          To deliver a very upmarket design for the monthly Newsletter. 
  •         To deliver the design on or before the given short deadline.
  •          Transferring the client’s visualized design thoughts to design team.
As per the client’s specifications, the design work was allotted to the design team after an initial discussion. The design team conducted a research on the client’s product and worked upon keeping the given guild lines in mind.  After three days of creative effort, the design team submitted the design work of Event Emailer and Monthly Newsletter to creative director for final checking.  After further fine-tuning, the design was sent to client. The client being happy with both designs, showed a thumps up sign and appreciated Honeycomb for its quality, timely and affordable service.
 
Solution:
  •          The client was provided with two option of design in each respect.
  •          Managed to satisfy the client with respect to their desired colour theme.
  •          Managed to satisfy the client with respect to their desired design output.
  •          Managed to satisfy the client with respect to their preferred timeline and budget. 
Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 
 
For requirements contact: 9845128760 or you can visit our website for more information.
 
 
 
 

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Five Reasons Why Corporate Video is Considered as the Mainstay of Digital Marketing Communication
Since a decade the concept of marketing communication has changed drastically. Thanks, to the elevation of new technologies, the business world has upgraded and fathomed new formats of marketing.  Today, the digital era is much wider than our imagination. The digital platform is giving a broader space and exposure in exploring novel types of marketing. Corporate video is one such ingenious format of digital marketing. Let us see the five reasons why corporate videos are becoming the mainstay of digital marketing communication.
 

1) Everyone loves to see a story:

People, irrespective of age and gender, love to see stories.#Corporate Video production companies,use this very aspect to their greatest advantage and create corporate videos using creative stories which are interesting to watch. People who watch such interesting and engaging corporate videos tend to buy the offered service or product.
 

2) Social media loves videos:

Social media like Facebook, YouTube, Linkedin, and so on encourages their users to watch and share the videos liberally. The rules and regulation of social media are very liberal in this respect and hence, this encourages anyone and everyone to watch and share the corporate videos created by Viral #video production studios.
 

3) Animated videos are fun to watch:

Corporate videos are further made interesting by using 2D animations. The characters and background created by #2D animation video production agencies are colourful and fun to watch. This factor gives account to the heavy consumption of corporate videos. 
 

4) Videos educate easily:

Videos, either product or corporate, mainly educate customers about their products or services using engaging stories. People who watch such videos easily get enlightened about the offers and announcement of products or new services.
 

5) The YouTube factor:

It is widely known factor that YouTube hosts millions of videos which are free to watch, download, like and share.  People being internet savvy, use this factor and watch more and more videos, which indirectly benefits the business world. Many businesses take #product video makers help and use the open platform of YouTube to their greatest benefit.  
Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 
 
For requirements contact: 9845128760 or you can visit our website for more information.

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We are all visual thinkers. 75 percent of the sensory neurons in our brains are processing visual information. As B2B marketers we are constantly bombarded with information from discussions, presentations and reports, the question arises: how do we keep all of this information and transform it into something organized and accessible? One way is to use graphic facilitation which finds the right mixture of words, illustrations, and designs to capture a subject and make it memorable.
The early field of Graphic Facilitation, or visual note-taking, was named Explicit Group Memory by Facilitator Geoff Ball, who discovered that a shared picture supported group learning or more importantly a lasting memory in the group. With the help of Image Think, a company that transforms complex ideas into powerful visual stories, we implemented this for our annual Summit.
We used a graphic facilitator to capture visual recordings of the keynotes at the recent Marketo Summit. Sketching notes from each keynote and track sessions in real time created a record that is not only memorable, but also one you might actually want to look at again. Here are four benefits we reaped almost immediately from using a graphic facilitator to illustrate our conference sessions and keynotes.
1) Extends conversations and builds buzz. Immediately after each session, our visual boards were drawing crowds who took photos and posted them to various social networks right away.
2) Helps with short term memory cache. By breaking down the information into single chunks illustrated within the visual notes, it becomes much easier for an audience to process and understand when learning new things.
3) Enables better understanding of key takeaways. Our visual boards became a piece of content providing a tangible representation allowing the audience to quickly grasp big ideas and translate their impact and value.
4) Gets attendees to look up from their devices. Putting pen to paper, or in this case sharpie to foamcore, is an antidote to the pervasiveness of digital culture. Studies show it can help retain more information.
Presenting thoughts and ideas visually is a terrific and simple way to capture a conversation and its meaning. Hiring graphic recorders who sketch what is discussed at meetings and conferences is a great way to keep employees engaged and communicate complex ideas in a meaningful and memorable way.
Courtesy: Marketo
Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 
 
For requirements contact: 9845128760 or you can visit our website for more information.

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Client: A restaurant chain cum manufacturer of sweets
 
Product: Sweets of ten varieties
 
A leading restaurant chain cum sweet manufacturer in Bengaluru approached Honeycomb Creative Support  for photography of its sweet packaging design. Honeycomb conducted an initial study of the client’s requirement and sent an appropriate estimation.
 
Once the Work Order was received, Honeycomb fixed a meeting for the client’s brief.  The client visited our office and a detailed brief was taken by our Creative Director along with his design team.
 
Challenges:
  • To deliver a very upmarket packaging design for 10 sweets.
  • To deliver the design within a short deadline.
  • To set up and manage a high-class Product Photography shoot team.
  • Transferring the client’s visual design thoughts to the design team.

As per the client’s specifications, the biggest challenge of the project was to achieve a very upmarket quality of 10 different sweet packaging designs which should invariably be better or at least match with that of the client’s close competitors in design and outlook. 
 
Our Creative Director brainstormed with his design team and a professional Product Photography team had been hired and briefed about the shooting.  Our Creative Director pre-visualised the shoot and went from street to street and place to place to collect appropriate props that best suited the product. Tens of gleaming, colourful and shiny props had been purchased to uplift the theme of the product.
 
Challenges of utility management:
  • Collecting props that should add up to the theme of the product.
  • Gathering a whole set of props like plates and bowls within the budget.
  • Arranging a set of extra lighting utilities. 

On the pre-determined date, our Creative Director went along with the Product Photographer and his team for the shoot. As per the understanding, the client had arranged a well-furnished modern kitchen with fresh stocks of all their ten different sweets. The Photographer and his team worked on the setup of lighting and their shooting equipment. Once the varieties of props like curvy bowls, attractive tray and opulent plates of different materials had been set, a pre-test shoot was conducted. The intention was to capture the variety of moods and colour themes that describe the individual product in a subtle manner.  Next, the lights and props were adjusted until the best possible results were arrived at. 
 
Implementation:
  • Achieved a high quality Product Photo session.
  • Successfully used the props which added up to the product’s theme.
  • Managed to take quantitative raw photos which gave numerous choices.
  • Successfully transferred the client’s thoughts to the design team. 

After hours of dedicated shoots and reshoots, the raw photos were given to Honeycomb Creative Support. The raw photos were further distributed amongst the design team and they were briefed about the colour theme and treatment to be given to the design work.  After hours of strenuous work, the design team submitted the work to our Creative Director for inspection.  The work was further fine-tuned and sent for client’s approval.
 
The next two days saw  further fine-tuning and petty corrections before the final approval was given.  Post approval, Honeycomb recommended the best offset printer to the client and gave a master copy for printing. As per the recommendation, the client used the services of the printer at the best bargain.
 
Solution:
  • Gave the client a number of options to select the final design.
  • Managed to satisfy the client with respect to their desired colour theme/ design output.
  • Managed to satisfy the client with respect to timely delivery of the product design.

The client being a manufacturer of sweets distributed varieties of sweets to the design team expressing their gratitude towards the commitment and dedication of Honeycomb Creative Support.  Thus, a business project which started with an enquiry call ended up in the distribution of sweets

Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery. 
 
For requirements contact: 9845128760 or you can visit our website for more information.
 

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Why Honeycomb Creative Support is considered as one of the best graphic design agencies?

Today’s smartest advertising style is tomorrow’s corn – William Bernbach.
The power of communication is simply enormous. It has the capability of tying people with an invisible rope and pull them towards the product or service offered. Marketing communications can bring in a huge amount of cash flow to businesses, if done with creative absolutism. Hence businesses of all forms are forever on the lookout for the best #marketing communications. A good #graphic design agency with creative brains can do wonders and increase the volume of sales drastically.

Honeycomb Creative Support is once such graphic design house which has seen tremendous growth in a very short span of time. With the experience over eight years Honeycomb has reached the pinnacle. Armed with competent people, Honeycomb is providing its services for clients across the nation.

Since the growth of digital media, we see several design agencies competing for their survival. A design agency which is successful, remain as a role model among the agencies. Honeycomb creative support, being one such model stands on top of the ranking list.

Let us see the ten reasons why Honeycomb Creative Support is considered as one of the best graphic design agency.

1) An updated marketing communication style:

As time changes style and tone of marketing communication also changes. It is imperative to catch up with the fast moving trend of the industry. Honeycomb is keen on constant upgradation. As the trend elevates, the company also elevates itself in style, tone, technology and new applications.

2) Strong clientele database:

All business runs on the important aspect of trust factor. It is essential to establish a trust aspect before any design company takes up a job. Honeycomb creative, with a vast and strong clientele database, develops the trust factor with ease hence Honeycomb is considered as one of the trustworthy design house.

3) In-depth design knowledge:

Many a times, a communication design company with just a base knowledge in design may not be enough. The design of marketing throws up a greater challenge and hence it is essential to have an in-depth knowledge in designing to overcome every hurdle. Honeycomb Creative Support armed with proficient designers, who possess in-depth knowledge to handle all the challenges with ease.

4) Creativity at its best – Out of the Box thinking:

Direct marketing communication may not just work for everyone. Many businesses are in need of marketing communications in which, concept and design has to be very innovative and divergent. Honeycomb creative support, being one of the long standing design agency,uses out of the box thinking concepts to deliver unique designs.

5) Vast experience:

Because of the diversities in brand, advertising is just not easy. It takes more than a simple design to impress the consumers. Design agencies have to use all their experience to dig out an outcome which has to ensure a must-see situation. Over the past eight years, Honeycomb Creative Support has been designing immaculately and that calls for a must-see situation.

6) State-of-art design studio:

The brainy designers need an atmosphere which has to inspire them to create wonders. Hence a place with an enchanting atmosphere and constant encouragement matters most. Honeycomb Creative Support shines out in these aspects because of its spacious state-of-the-art design studio with an ambient work atmosphere. The company is loaded with upgraded design software and utilities.

7) Strong commitment:

The digital world is fast moving and trends keep changing at a rapid pace. Hence designs of all forms seek a fast approach. A design house which shows a strong and dedicated commitment towards meeting strict deadlines is always preferred. Honeycomb Creative is known for its strong commitment and dedication to complete the work on time .

8) No compromise in Quality:

Marketing designs need to be attractive, eye catchy and engaging. A poorly designed advertisement can ruin the whole ball game. Hence, a design agency that makes no compromise on quality is the need of the hour. Honeycomb Creative is one such design agency which maintains the quality work.

9) On time delivery:

Brand builders are keen about timely delivery. As many of their brands are time bound, it is essential that they receive on time. A delayed design may not be appropriate during festive or seasonal offers. Honeycomb Creative, with a clear-cut understanding of timely delivery, gives the best design on time.

10) One stop solution:

Honeycomb Creative with its wide arm services helps clients in many verticals like designing of brochures, standee, websites, logos, newsletters, emails, product manuals, cover pages, handbills, flexes and hoardings. The design company has become a perfect one-stop solution to its existing as well as new clientele.

Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies in making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collateral, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery.

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Dussehra (Dasara) is a famous Indian festival which reveals a message for the celebration of the victory of good over evil. The festival is marked on the 10th day of the bright half of the month of Ashwayuja, according to the calendar and this year Dussehra falls on 11th October 2016. Many of the Indian festivals are related to great epics like #Ramayana and #Mahabharata.

Dussehra is one of the main festivals and this is known by different names across the country. In fact, it is believed that the war between Rama and Ravana went on during these 10 days and Ravana was killed by the hands of Rama on the tenth day. Also the day marks the victory of Durga over the demon Mahishasura.

It is believed that the celebration of Dussehra started in the 17th century, when the king of Mysore ordered the celebration of the day on a grand scale. Ever since, the day is celebrated with great fervor and energy. There are a lot of mythological tales associated with the day.

Dussehra is celebrated with great enthusiasm and reverence throughout India by all. 

 Let the demon of our inner ignorance be destroyed, let the triumph of happiness and prosperity spread all across.

Honeycomb Creative Support wishes all a very happy and prosperous Dussehra.

Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies make their marketing communication materials, such as Web design & Development, Digital Marketing, Product & Corporate Videos, print collateral, Newspaper Proofing, and Fine-Art (giclée) printing for photo/painting exhibitions. It also provides gallery space to showcase artists’ works at Honeycomb Art Gallery. 

Please contact us at 9845128760 or visit our website for more information.

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