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Month: July 2017

Epson Stylus Pro 9900 – its Benefits & Uniqueness

Did you know that for more than a decade photographic printing technologies are judged by the standard set by Epson? Well, now you know!

With the introduction of Epson Stylus Pro 9900, Epson just decided to up the standard by a few notches. This product that they launched is being viewed upon as the next generation of photographic printing technology. Their engineers rethought everything to come up with this futuristic printer.

Technology like no other

Epson Stylus Pro 9900 is made with cutting-edge photographic ink jet technology that combines the precision of MicroPiezo TFP print head with the outstanding performance of Epson UltraChrome HDR ink. Their latest printer continues to uphold the tradition of Epson’s history of unprecedented technology that is nothing like any other brand offers.

Representing avant-garde pigment ink technology, their printed makes use of 10 colors including brand new green and orange, and is able to product a gamut of colors to bring pictures alive. Featuring HDR screening technology, the printer is capable of dramatically enhancing the quality of print.

It is safe to say that Epson has once again managed to set an all-new benchmark with this latest product in the market. With this, photographic reproduction becomes easy and now art connoisseurs can breathe life into old, distorted pictures through careful reproduction.

Benefits and unique features of Epson Stylus Pro 9900

Super Speed

Not only is this printer capable of extraordinary quality of print, it also works twice as fast as Epson’s older models. The company has gone a step ahead to include state-of-the-art ink-repelling coating and auto-nozzle so that clogging nozzles can literally be a thing of the past. So, with Epson Stylus Pro 9900, you can continue printing as many pieces of art as you like without having to worry about blocked or chocked nozzle.

A new standard for professional media use

Epson’s latest printer is capable of handling all types of media up to 24 or 44 inches wide in roll or cut sheet. Thus, setting a whole new level for professional media use. Whether you are looking to produce black-and-white or color photography for sale, fine art reproduction or producing color accurate flexographic proofs for client use, this printer offers powerful tools to faithfully represent your vision without any compromise.

Benefits and unique features of Epson Stylus Pro 9900

  • Thin Film Piezo (TFP) print design head that is capable of handling 10 separate ink channels.
  • Auto-sharing black ink channel technology.
  • Highly accurate dot shape and placement owing to the presence of low vibration meniscus control.
  • Latest 10 color screening algorithm that results in prints with superior clarity and color.
  • Incredibly sharp text and line art with a maximum resolution of 2880×1440 dpi.
  • Extremely fine blends of photographic transitions are produced by this printer.
  • Photographic graininess is virtually invisible during the printing process.
  • Regardless of the viewing light source, the printer ensures consistent color balance.
  • The printer comes with embossed sensors that instantly recognize the status of nozzle without the use of any media.
  • If the nozzle is clogged, the system immediately performs a head cleaning.
  • Precise alignments of all color channels are made possible with the printer’s built-in sensors.
  • The printer makes use of cutting-edge 10 color pigment-based ink system and the unique high dynamic range (HDR) pigments offer a wide gamut of colors.
  • A three-level black ink technology is something that truly makes this printer unique. With the help of this technology, the printer is able to simultaneously use black, light black and light light black inks.
  • The Epson Stylus Pro 9900 series of printers come with both Photo and Matte black ink cartridge. There is automatic black ink switching depending on the type of photograph you want to print. In addition, the switching process can be taken care of manually by you, as well.
  • The printer is compatible with almost all types of media.
  • The front control panel can be easily used and understood.

Epson Stylus Pro 9900

All the above-mentioned features and benefits of the latest Epson printer series proves that it is one product you must absolutely check out. It is definitely a unique product and one that can help your photographic reproduction business grow by leaps and bounds.

With Epson Stylus Pro 9900, Epson has once again redefined what is possible with photographic inkjet printing. This printer is the most powerful product present in the market currently and one that will provide commercial photography production professionals a way to earn maximum revenue.

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Top 7 Digital Marketing Trends to Follow

Over the past few years, Digital marketing has become a significant tool for businesses. This tool has enabled a lot of businesses to gain success with just a few clicks. This industry has always been advancing at a frightening speed. Just to stay on top, one has to keep up with the advancing digital marketing trends. Now, keeping up with these trends is not an easy task, but here we’ve got your back. After a detailed analysis of the existing data on current trends and techniques in Digital Marketing, we have listed down some of the top Digital Marketing trends in the year 2017, let’s take a look –

1. Immersive Marketing

360-degree videoContent marketing has always remained on a high side by providing entertaining and informative content to the consumers. But this industry has also seen an ever-increasing competition which has compelled the market leaders to come up with something more innovative and creative. Businesses have started looking for more and more new ways to stun their audience with creativity. Market giants like Facebook and YouTube have also introduced 360-degree videos and many other big brands are experimenting and finding new ways to amaze their audiences. Marketers are looking for unique ways to provide an immersive marketing experience to their audience.

2. Live Videos

Live Videos have suddenly become one of the most favorite tools on the internet. All major social media platforms such as – Facebook, Twitter, YouTube, and Instagram have recently released the Live video as a new tool for their users. Many of these platforms are promoting their Live video tool heavily and this is something that will stand out in the world of content.

People Taking Live Videos With Touch Smart Phone

3. AI Revolutionization

Artificial Intelligence (AI) is another Digital marketing trend that is widely expected to be the biggest revolution in this industry. This revolution won’t affect our jobs but it will influence what we do in our jobs. Marketers would prefer leaving the most time-consuming and logic based jobs to AI just to free up time and think more creatively and uniquely. They will ensure that AI efforts are aligned with strategic goals. Overall, AI would serve as an open source library to the marketers.

Artificial Intelligence

4. Customer Experience

One of the major focus for all the companies adopting new advancements in the digital marketing industry is to create an amazing customer experience for their customers. The main aim is to engage with your customers with great content in different and unique ways. Most companies are looking forward to providing an optimized customer experience which is the only way to succeed in near future.

Amazing Customer Experience

5. Social Media Analytics

Social media analytics has become one power tool that’s becoming more precise and easier to use. Marketers are focusing on increasing engagement rates and are desperately looking for new ways to measure the quality of content. Instead of focusing on single indicators of engagement such as clicks or likes, Marketers are now taking a step forward by focusing on tracking the whole customer path on its multiple touch points. Rather than analyzing the number of shares per post, they are now finding out the number of leads or purchases the post has actually generated. To prove the whole campaign successful, the only possible way is to know what happens after the click.

Social-Media-Analytic-Tool

6. Big Data

Big Data is another key trend that has been selected by many businesses, who have experienced the increase in volume, real-time data and data formats and want to exploit the value to increase sales. Big data can be used for various purposes, one of them being personalized customer experience and marketing. One to one marketing will slowly become more prevalent as brands will weigh opportunity and cost and will find new ways of introducing it into their messaging.

Big Data

7. Wearables

According to a survey, there are almost 7.22 billion active mobile devices in the world – that’s more technology than people in the world. Undoubtedly, it’s essential for an organization to understand the importance of smartphone marketing and its relevance to an organization. The wearables market is expected to cross 4 billion in 2017. Businesses are focusing on developing their websites and platforms according to the needs of the average wearable user. They are ensuring that their websites and platforms are optimized for small and more interactive screens to deliver a quality user experience.

Smart Watche

 

 

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How will SEO help you to grow your business?
Did you know that SEO is an important part of digital marketing? If you have decided to take your business online and have created a website, it is now time to optimize it so that your target audience can find you. Search engine optimization or SEO refers to optimizing a website’s content, such as images, keywords and texts so that popular search engines like, Google, Yahoo and Bing can easily find the website and place it on the first page of the search engine results. So, it is safe to say that if you want to enjoy a top 5 ranking and appear on the first page of the SERPs, you have to judiciously invest in SEO.
SEO
A properly optimized website is easily visible in the web space and that helps to bring an increased amount of traffic to the website. Needless to say, more visitors mean more opportunities for conversion that leads to more sales and increased revenue.
Still don’t believe that SEO can improve your business and help you flourish in the online world? Here are some reasons to convince you.
·      Top Ranking – Ranking is one of the most important reasons why small to large businesses are investing in search engine optimization. The higher the ranking, the more number of visitors to a website. If you are looking to establish your brand presence on the Internet, increased flow of visitors to your site can be absolutely priceless.
Top Ranking
·      Increased conversion rate – Do you know what the conversion rate it? It is basically the ratio of the number of people who have become your customer to the number of visitors to your website. With a highly dedicated SEO effort, you can convert visitors who are interested in your business to loyal customers. This way, you will be able to boost your sales and revenue.
Increased conversion rate
·      Better brand awareness – So, you want your brand to become popular? SEO is the answer! You need to be visible to become popular and search engine optimization can help you achieve that. As SEO efforts help to take your website to the top search engine results pages, your brand name will come to the forefront and a large number of Internet user will come to know of your brand and business. As more visitors visit your site, your brand awareness will spread. The trick here is to rank higher for not just one, but multiple keywords. As this will help to not only create a brand awareness and reputation, but also credibility.
Better brand awareness
·      Customer engagement – In today’s competitively-driven business world, customers are the end all and be all. For any business to survive the cut-throat competition, it is important to have the support of the users. SEO makes it easy to engage and connect with a large audience. With better engagement, you will be able to constantly improve upon your products or services. Better insight into what your customers need or want will help you to always stay a step ahead of your competitors. When your audience will realize that you are taking into account their opinion, they will trust you better and even recommend your business to others. Insights into consumer behavior and shopping patterns can be attained from search engine optimization.
Customer engagement
In addition to the aforementioned, there are few more things that make SEO an inevitable part of your online business.
·      A majority of Internet users are more likely to click on the top 5 results of their search and ignore the rest. So, for the sake of your business, you need to be on that list.
·      Users who find your website on the top search results are likely to share and promote your site on social networks, such as Facebook, Google+, etc. This will help to further enhance your business and increase sales.
·      A website needs SEO for its efficient and smooth functioning. SEO compromises on improving the framework of a website for an enhanced user experience.
·      Internet users trust search engines. But, only trust the websites that appear on the first page. If you want to grow your business and flourish, your aim must be the first page and nothing else.
If you want to enhance the presence of your website online and improve your sales and revenue, you must absolutely consider incorporating SEO as a part of your existing marketing mix. SEO can empower your online business with measurable and tangible results by directing traffic to your site. Think about it!

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Campaign Case Study – #LoveUMom
We, at Honeycomb, did a social media campaign, #LoveUMom, keeping in line with our motto We don’t just create prints or marketing strategies, we create relationships. For our campaign, we made use of the popular social media platforms Facebook, Twitter, LinkedIn and Instagram. We ran the campaign in both our social media pages of Honeycomb and Photoshop to celebrate Mothers Day.
Through our campaign, we celebrated the love that is so innately visible right from the first time a mother holds her child. We have portrayed mothers who go all out for their babies and continue to nurture and love them throughout their lives.
Campaign Creatives on Facebook
For the posts that we boosted, we made use of images and videos.
1.  One showed a woman holding her baby close to her, feeding her. For this, we spent $15 and the cost per result was $0.02.  The reach is 8545 (6,383 paid and 2,162 organic). The engagement is 966, likes 955 and shares 15. The comments took a hit with just 2 comments. There is a 112 increase in page likes, followed by 9 link clicks and 54 photo clicks.
2.  In the other creative, a mother bird feeds her fledglings. We spent $24 for this post and the cost per result was $0.01. The reach of the post is 33,743, 2710 engagement, 2600 likes, 68 shares, 9 comments, 108 increase in page likes, 3 link likes and 229 photo clicks.

We also created a series of non-boosted creatives. For these posts, our designers particularly concentrated on showcasing the intimate love mothers have for their babies. We have tried to show the bond that a mother and child share, through images showcasing a little baby holding the mothers hand or the mother caressingly holding the feet of her child in a love formation. With these posts, we managed to reach out to 298 and 284 people, respectively.
We did not just stop there. We went beyond the love that a human mother has for her baby. We ventured into the animal world. Our designers created beautiful visuals depicting an elephant and leopard loving their babies. We chose the theme gallantry and these posts organically (non-boosted) reached out to 2,077 and 1,744 people.
Our campaign was not limited to engaging visuals, but we also included blogs. Our blog was highly appreciated by our readers and liked by 146 people.
To further strengthen our #LoveUMom campaign, we invited Mr. Abraham Marett, our client and a photographer. He agreed to give us an exclusive interview on the auspicious Mothers Day and expressed his beautiful views. We boosted the post for $12.96. The post reached 25,436 (21,487 paid and 3,949 organic). The engagement is 2935, liked by 290 and shared by 16. The video is viewed by 8912 people.
Abraham Marett, not just a coveted and loved photographer, but a revered actor as well. He happily went down the memory lane for us and divulged to us what Mothers Day connotes to him. He goes on to tell us about the boundless love of his mother that he incessantly feels every day.
Coveted photographer and actor Abraham Marett express his view on Mothers Day 
At Honeycomb and PhotoStop, we also ventured further to connect with our audience. We walked the extra mile and spoke to people from diverse communities and different walks of life. We interviewed them about what they felt about Mothers Day and how do they associate with this day. We further asked them about their feelings for their mother and if they have any special memory that instantly lights them up. We combined all of their opinions in one beautifully designed video to spread a little bit of love, laughter and joy to our readers and viewers. This video reached out to 471 people and viewed by 119 people without any boost.
Happy Mother’s Day Video – Honeycomb Creative Support 
 
Email also played an important part of our campaign. In our email, we vividly described about the best canvas gift ideas for mothers. Our emailers campaign report showed that it has been opened by 284 people. Our emails boasted of a successful delivery rate of 94% (1,094) and total opens of 513.
Campaign Report

By spending $51.96 for running our social media campaign including creatives, blogs and video, we managed to reach out to 53, 509 people. Our total engagement is 4,294. Overall, the #LoveUMom campaign was a huge success and we were able to connect with some new customers.

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