When the business world is on a marathon for survival today, going digital is the only way forward. Meeting your client at office space to meeting them virtually over a video call has become the new normal for all the business. The customers are having all the time in their world to meticulously observe every single detail about the products and services they are searching for. Therefore, having a good reach among your customers and offering them good quality content has become the main agenda for many companies. Taking that into consideration a company can effortlessly convert its leads into valuable customers.
Best way to train your Employees is through Videos
Companies and organizations across the world indulge in training programs specially created for their employees to keep them motivated and updated with the current day business trend.
But, with the pandemic and social distancing being the present-day situation arranging for an employee training with all the employees under one roof is not an ideal choice.
Here is where training videos come into the picture, video is the most effective way to communicate educational and business-critical information at the same time saving your time money and resources.
According to the University of Queensland there are four benefits of video in education, irrespective of if you’re an educational provider or business with a global footprint.
It facilitates thinking and problem-solving
Assists with mastery
Inspires and engages
It provides authentic learning opportunities
5 reasons your company should get training videos for your employees
1. Effective Learning
Videos have now become an integral part of engagement for our people who are online throughout the day. With the emergence of increased online video consumption due to better understanding, training videos can contribute to the major part when it comes to businesses. Employees can be trained through a set of videos that will leave a lasting impression of an effective learning experience.
2. Information Retention
The entire objective of employee training revolves around information retention, to learn now and apply later. According to statistics, 7 days after the training session, employees will have forgotten 65% of what was covered during the training. This way businesses will lose out on a lot of spending the time and money planning and scheduling a training session. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text, this is a mind-blowing reason to go for training videos.
3. Measurable Metrics
The video technology has improved so much so that you can measure the metrics of a particular video you share with your team. Instead of handing them over a set of lessons all in a spiral-bound, share a link to the video lessons. Keep track of how long they have watched their lessons and how many lessons they have viewed.
4. Convenient Access
Training videos are a smart way to impart lessons to current and new employees in a company. The first training session with the trainer can be recorded and divided into video lessons and it can be uploaded on to your company website. This way the employees can access it from anywhere at their convenience. They can spend their time learning during a long commute or their spare time also all your employees at various locations across the country can learn at once.
5. Cost-Effective
Planning a training program for your employees can now be cost-effective by recording a video just once. If not you will have to conduct a training session once a year for the set of new employees joining the company. Also, with your company located across the country or globe, you will have to bring them all together under one roof, through video training you can down the cost of travel and accommodation.
Training videos are created to empower people. These videos include employee training as well as professional educational videos for effective learning experiences.
Here is how we made employee training videos.
A well-renowned resource management company was on the lookout to create a bunch of training videos for their employees. They reached out to Honeycomb with the objective of training the existing employees as well as new joiners by just sharing a set of videos. The employee training imparted technical knowledge and it was delivered by the leaders of the company.
Our video production crew recorded 140 hours of technical training content using a single camera unit and an audio recorder. In Post-production, our skilled team of editors worked on the video with presentation slide inserts and the actual footage. We successfully finished the project, delivered the final output which was used for their internal training process.
It was a Wednesday morning, around 11 am back in the year of 2016. I finished my regular work and was heading for a team meeting. It was that time when I received a call from a company which is one of the largest Iron Ore Mine Developer and Operator in India. The question for me was; do you create videos? I said yes and we continued our conversation. My initial approach was to understand the pain points of the client so that I can provide them the right solution or to give a reference who could help them.
Top 3 Professional Video Editing Softwares for2020
In a world of fast-paced life, our attention spans are so short that you have got only 8-12 seconds to move the viewer. That is now only possible through a video.
A video is an excellent way to narrate a story conveying the desired information leaving a lasting impression on the viewer.
Video content has its own set of perks in the business world. I have listed a few here.
What are the advantages of video content?
It keeps the prospective customer informed about a business/ brand
Instills an awareness leading one to recall your brand easy and quick
Search engines appreciate videos which improve the website ranking
It leads to a high chance of generating revenue in the market place
The right mix of passion to create films and knowledge about footage editing tools render out the best videos. Your video could be anyone among the list below:
Types of videos to grow your Business
Corporate Video for a brand depicting their business vision and mission
Testimonial Video of a happy customer or employee expressing their experience
Educational Videos to keep the prospective customers informed about the current trends
Product Videos to scale up the understanding of the product among the audience
Lights, Camera, Action!
What is the process of post production?
The post-production of any video production house is a crucial part of the entire process. A good video editing software can help you showcase your product and services utilizing various effects and animations.
These days the video editing tools have a user-friendly interface making an editors’ life easier. As a beginner, you do not have to spend a fortune but a professional should invest in the right tools to carve out the best output. All you need is the power to visualize before you start putting the movie together.
Go on and splice some footages!
What is the best video editing software?
Professional Video Editors Picks
1. Adobe Premiere Pro CC
Adobe Premiere Pro CC comprehensive editing software available as part of the Adobe Creative Cloud.A popular powerful tool among the professional video editors capable of producing high-definition videos.
Feature Highlights Adobe Premiere Pro CC:
Optimized for Mac & Windows
Integrated workflow comprising After effects, Adobe Premiere Rush & Photoshop
A flexible and responsive interface that allows the user to work efficiently
Supports a new range of video formats so you can skip the video conversion process
View VR footages at 360-degree with provision to change the field of view and angles
Advanced color adjustments and audio editing
2. Final Cut Pro X
Apple make for professional video editors out there. Final Cut Pro X is a non-linear video editing application that was created and published by Apple Inc. among the other Pro Apps they have populated in their family of software.
Feature Highlights Final Cut Pro X:
Optimized for Mac
Magnetic Timeline to trim clips by flipping in gaps making editing simpler
Allows 360° equirectangular editing of VR(virtual reality) content
Advanced accurate color grading options for HDR displays
Highly customized extruding 2D and 3D titles
Impeccable sound optimizers and background noise removal options
Multiple camera angles can be synchronized with up to 64 angles
3. Vegas Pro
Evolved from audio editing software to video editing software for non-linear editing published by Sonic Foundry followed by Sony Creative Software and currently by Magix. Vegas Pro offers several versions, incredible performance is that one feature that binds them together
Feature Highlights Adobe Vegas Pro:
Optimized for Windows
Integrated motion tracking of sophisticated masking technology
Preview multiple media files within a project window
Stabilizes shaky footages to pro-quality videos
User-friendly storyboard with dynamic workflow and timeline interaction
Supports a great range of export formats
All you enthusiasts with beginner and intermediate level video editing skills, this is an article that will help you start.
To view, the outputs of these professional tools check our portfolio
5 Reasons Why Your Business Needs A CorporateVideo
Your business surely needs a corporate video! Let us tell you why?
Ever considered investing in a corporate video? Maybe not because you thought, “it’s a waste!”
But that’s where we would like to guide you! Today, we’re going to discuss 5 key reasons why your business needs a corporate video. A corporate video does the following and a lot more:
Highlights your company: A video gives your clients or viewer a glimpse of your company and products. If you feel that just writing has the same impact, then it’s a misconception. In a 3-5 min video, you get your client’s attention towards the highlights and main features of your firm. It is a great way to pack together your most important information along with any relevant images or music which will help attract any visitor on your website.
Attracts prospective clients: Your corporate video can be your company’s voice across all social media platforms, be it, youtube, vimeo, facebook, instagram, etc. When any viewer sees the video and it catches their attention, they will definitely put in an enquiry about your product. But do remember to keep your video up-to-date with time. An old looking video may fail to grab attention of the newer generation!
Increases SEO: Did you know, Google absolutely adores videos? It does. To rank higher on a google search, your corporate video has an important role to play. The more traffic you generated because of a video, helps you climb the ladder to the top position on google search and that in turn helps you get more customer. So, investing in a good video, helps you stay on top of your game.
Simple to share: Word-of-mouth is now outdated! The recent in time trend is “Sharing”. You see a video, you like it, you share it! Simple! A video is easy to share and within maybe a very short period of time, your product or company becomes a top-ace thing because people are sharing it, tweeting it, liking it, commenting on it! And mind you, a lot of conversions are sure to happen!
Be one in a million: Your uniqueness is your best thing! If a person goes through several similar sites, they read very similar content and can be confused easily. A video on the other hand with good content can be very appealing, easy-to-understand and creates more engagement.
So, why get a new Corporate Video?
It’s easy, quick, accessible, drives traffic to your website and business and finally it brings you in more money! So don’t delay that all important corporate video to showcase your talents.
Video these days play a major role in attracting your audience. More and more organizations today are using videos to tell their story, to get the word out about a new product or service and even recruit employees. This is an article authored by Jennifer Lonoff Schiff, wherein she mentions the different ways videos are being used to help expand business.
1. Attract New Customers
“It’s key to have an explanatory video on your homepage if your service or product is particularly innovative or simply requires an explanation for a new customer to understand it,” says Lauren Grad, marketing manager at 99designs, a graphic design marketplace that connects customers to graphic designers.
To highlight its business’s contest model in which multiple designers compete to win a client, 99designs created a video entitled “How it works in 60 seconds” and posted it to their home page.
Video can also set you apart from the competition, Grad says, by explaining to prospective customers the benefits of using your products or services instead of those from the competition.
2. Announce a New Product or Service
Video is a great way to get the word out and generate buzz for a new product or service, says Claudine Bianchi, chief marketing officer at Axceler, a provider of enterprise collaboration governance, administration and migration solutions.
“The fun and cheeky tone in our videos to launch our newest product, ViewPoint Enterprise, cut through the noise of other dry product announcements and encouraged viewers to visit the product’s homepage to learn more,” she says. “Since it launched, we’ve received [positive] feedback from prospects and analysts, and the videos have received [many] views on YouTube.”
3. Recruit New Employees
“Finding the best employees is the single-most important function of any company,” says Melissa Thermidor, marketing manager at LatentView Analytics. “Recruitment videos that feature company employees and promote the culture of the company can be very influential.”To help boost its recruitment efforts, LatentView created this engaging video, which helped increase its applicant pool tenfold.
4. Educate Customers
Video is a great tool for demonstrating how to use your product or services and can often convey more information quicker than a photo or a written description, says Alex Glassey, CEO of StratPad, a strategic business planning app for entrepreneurs.
“In a recent survey, our customers said they needed help understanding financial statements,” Glassey says. The company then created a series of short videos entitled “Financial Statements Made Easy,” which explain income statements, balance sheets and statements of cash flow, which are featured on StratPad’s website as well as on YouTube and Udemy.
“We aspire to make business planning simple,” Glassey says. “The videos reinforce that message and have become another funnel for attracting new customers.”Similarly, for Sarah Yonover, the creator and founder of HipKNOTies, a line of multipurpose garments, using video to educate her customers was crucial.
“When I am in front of people and have the ability to physically show them the way that HipKNOTies can transform from one style to another, they are always amazed,” she says. “However, I cannot be everywhere at all times. That is why video has contributed to the overwhelming success of HipKNOTies.” You can see her how-to videos here.
“Some say a picture is worth a thousand words, but I believe that video is worth millions of dollars in sales,” Yonover says.
5. Educate and Train Employees
Video is also a great way to share information with employees, says Carly Ramirez, social media manager at home loan company Guaranteed Rate.
“We send daily video tips to teach our employees and realtors how to use social media, mobile apps and useful websites to grow and market their business,” Ramirez says. “People are very visual, and we found that our audience loves being able to follow along with a video tutorial rather than just reading plain text,” she says.
For example, the company posted a “Call Me, Maybe?” video spoof, which highlighted some of the company’s most popular video tips to introduce realtors to new or popular apps to increase leads and sales.”Video also helps businesses scale their training,” says Javier Perez-Karam, the founder of Green Carrot, a storytelling and production company. “Instead of having one-on-one training, the business owner can make sure all new employees or contractors learn from one source, at any time, with the ability to go back and review it.”For the video to be effective, Perez-Karam says, it needs to be both informational and engaging and not too long.
6. Let Customers Tell Their Story
“Customer testimonials in the form of video provide an easy way to help validate your business,” says Lauren Hill, video production specialist at Volusion, provider of ecommerce software and shopping cart solutions. “Not only do they build positive buzz about you, but customer success videos also create an element of social proof, emphasizing why someone should take interest in your organization,” she says.
But you need to be careful about how you approach customer testimonials, Hill says. Some may come off as genuine. “By letting someone else sing your praises [as the founder of You Smell did in this video], you’ll create a level of transparency that will help customers see why you’re a business worthy of coming back to.”99designs’ Grad says that video testimonials add a greater level of depth. “A video customer testimonial so much more to prospective customers than a quote or even a case study ever can,” she says.And, by featuring a happy customer singing your praises in his or her own words, a video helps build trust. “It can also show who your target demographic is and how your company serves them well, which is why having multiple video testimonials targeting different prospects is always a good idea,” Grad says.
7. Share Best Practices
“We use both live and recorded video to create a community for our clients, bringing hundreds of Walmart suppliers from across the globe together each week for the purpose of sharing best practices,” says Matt Fifer, cofounder of 8th & Walton, an education and consulting firm.”Video [such as this one] has been an extremely popular and effective medium for us, as our clients are typically extremely busy throughout the week and prefer to catch up during what are often non-business hours.”
8. Keep Remote Employees Connected
Many companies already use video conferencing and webinars to stay connected, but you may not realize that “video is a great way to strengthen company culture internally,” says Brad Jefferson, CEO and cofounder of Animoto, an online video creation service.Especially if your employees work in different locations, video can create a sense of shared community, like this one Animoto did to share its big San Francisco office opening or this video showcasing the company’s volunteer work.Honeycomb Creative support, has an expert creative team for video production and can help you with any type of corporate or product videos. You can find more details on our website www.honeycombindia.net or Contact Us @ 09845128760
Honeycomb Creative Supportis a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist’s works at Honeycomb Art Gallery.
For requirements contact: 9845128760 or you can visit our website for more information.
