What features should a good website have? [Update 2020]

Having a website for every business has become a basic requirement nowadays. While the whole world has witnessed a surge in the economic crisis due to the pandemic, businesses with great online presence have managed to survive. This is possible by reaching out to the customers by rendering products/services through a website.

It’s never too late, you can also get a website created for your business by hiring a web design agency. A good agency will help you in creating a website with a structured roadmap keeping it abreast with the current market trends. They will guide you about domain registration and hosting a server. They will also help you in selecting a website template of your choice. There are some characteristics that every good website must have, and you can check out a web design agency as well that provides you all these features for a website they create for you.

15 Facets for a successful Website Creation

1. Website should be Compatible with Mobile Devices

Today audiences have their virtual homes online which makes work a lot more easier for Businesses to target & connect. It’s all about ease of access at finger tips, and it’s a known fact that 99% of people out there rely on their mobile phones to go on a shopping spree, quench their midnight cravings, pay rents…. The list is virtually endless! 

This calls for the need of making Websites mobile friendly. 75% of Website traffic gush in through mobile devices thereby doing wonders for online business portals. A mobile friendly website not only captivates audience attention, but also gives the website a competitive edge through better browsing experience , ease of navigation, quality and trustworthiness.

2. Website must load within 3 Seconds

What’s the use of all the loud colors, if the loading time is poor. The curtain’s up and the audience? Zilch!   

Customers are not quite known to have AMPLE PATIENCE! You overfeed your website, you loose! 

The ideal loading time for a website should be 3 seconds or less and this heavily depends upon the layers of layouts, content, images and the videos you put up there. Page load time is something Google eye on to determine search engine ranks. Websites bedecked with an overdose of graphic designs, pictures and excess content, can drastically impact on the loading time, thereby increasing the bounce rates to  around 10-15 which in turn annoys customers and provokes them to leave the website in a click and never return. Optimizing the page load time not only enhances the browsing experience, but also helps in easy navigation, improves conversions and google ranks.

3. Website should be Compatible to all browsers

There’s no doubt about it at all that Digital platforms have taken businesses up a notch through its diverse avenues.

Talking about diversity, Have you ever tried accessing Websites from different browsers but you end up being dissatisfied with some of them? You might come across certain situations, where 1 or 2 features might not work in all. That’s because there are certain Tech aspects we’ve got to look into. It’s very important for Websites to have cross browser compatibility to give the users hassle free and a seamless browsing experience. With cross browser testing, the user gets to access the website the way it is from all kinds of browsers, be it Google Chrome ( The all time favorite), Firefox, Opera, Safari etc. without any hurdle. Browsers of all kinds function differently. For example, one or two features of a website might work well on Google, but not on Opera. Some of the ways, that improves browser compatibility is by:

  • Setting up a “Doctype” that notifies the browser about the html version
  • Using a “CSS reset” to set rules which in turn improves access across different browsers.
  • The use of frameworks such as Bootstrap & Foundation that are built to make websites a lot more compatible with different browsers.

4. Website must have easy navigation

Easy Navigation is an essential ingredient for a website because it’s the ultimate guide for a customer. You really don’t wanna see your customers go heywire fetching for something and they end up saying, Ah! Forget it, I’m leaving! There’s no use of color, creativity & unique Website layouts if the navigation is vague. Keeping a website navigation crystal clear not only makes customers happy but also persuades them to return for more. The breadcrumb trail tells a lot about the structure of a website. The navigation bars should be simple, clear and present throughout the website while touring. This in turn will give the visitors a clear indication of what to find where. Remember, fewer the complexities, longer the time they spend on a website.

5. Website should have search box feature

Imagine you’re on an e-commerce website and you yearn to buy this cool sweatshirt, what would you do? Would you rather head towards the search box  or scroll down to the links? Duh! You’d definitely hit the search box to type in the specifics. A search bar plays a very vital role in a website, it’s a space where you’ve got to be straight and clear. Once you type in the correct name of the product/service it takes the customer to the right spot in a click. The use of search bars brings in ease as you can access it both from Laptops & mobiles. The autofill feature in search bars not only tells about the specifics available, but also elevates the speed of the search thereby avoiding incorrections and enhancing user experience.

6. Website must have custom 404 pages

Have you ever wanted to visit a website, but then a page pops up stating “ ERROR 404: PAGE NOT FOUND” What does that mean? 

An “Error 404: Page Not Found” mainly pops up when the user enters an incorrect extension to the web address or tries visiting an old page. It’s actually an HTTP Status code that notifies the visitor to stay on the page even if he/she ends up on an 404 error page, but just like we mentioned earlier, customers are not quite known to have patience, they see an error page, they quit. Error 404 is like a funnel that leads visitors from the error page to another page with the right and relevant information. But how do we add value to Error 404 pages? Customizing the error pages, like for eg, adding a search bar, adding your blogs, a Wikipedia, a  contact page etc. These elements not only add value to the page but also reduce bounce rates as visitors tend to stay on the page for a whole new purpose.

7. Website should have internal linking

Internal links help users navigate around the website easily. Remember, do not bore the visitors with jargons! A simple & neatly set hierarchy of  internal links guide the visitors in the right path and pours in a lot of goodness for a website in terms of crawling & indexing which does wonders in Google Ranks, reduction in bounce rates, which means the amount of time spent on the website by a user, (Getting the readers hooked to relevant information about your websites is an important aspect that matters. The more valuable your content is, the lesser the bounce rates.), Insertion of relevant keywords signals Google about the relevancy of the page thereby directing the audience to the respective site and winning big at the search results.

8. Website must contain informative header and footer

The header and footer are like the key essentials of a website. The Header marks the beginning and gives a wholesome meaning of what the entire content is all about. The heading is something the viewers will eye on before diving deep into the content as it sparks a connection between what the user wants and what’s  present right in front of him/her. Ensure your header is complete and catchy so that the viewers get a whiff of uniqueness, A logo that’s clickable, so that it takes you back to square one and of course the contacts! You can’t expect to get those from thin air!

The Footer is equally important. They’re more like persuasions in the form of Call-To-Actions, links that can add more value for a customer like customer services, About info, social media sites etc.

9. Website must have right colour contrast

A visually appealing website is something that captivates and marks an impression on the viewers. The color and fonts spread a sense of quality and the brand personality. We should be very careful while choosing the color for a website. Throwing loud colors at your website can certainly bring you down if the website doesn’t serve the purpose. You certainly don’t want your viewers to exert pressure and strain their eyes to read a word. There are rules for obvious!

  • The logo or your brand color should be a dominating one, which symbolizes USP of the business, 
  • Awesome threesome! It’s always recommended to use 3 different kind of colours or less rather than painting a rainbow
  • Colors should be neutral, like fonts in dark with a mellowing light background which makes the words clear and crisp to read.

10. Website must have enquiry forms with validation

Enquiry forms are like the ultimate virtual meeting points for a business and a customer. These forms come in the form of “Contact Us”, “Sign Ups” basic information like, name, address, number and email ID. Without these essentials there’s no way you’re gonna get the leads. Filling these blanks, should be made compulsory so that it can be easier to answer the queries. Once the enquiries are sent, it exits with a “Thank You” page then reverting the user saying “We’ll get back shortly on your query” and that’s how the cycle goes.

11. Website must contain accurate business information

Preciseness is something viewers look for in a website. The content that describes the venture must be short, crisp and to the point so that it serves the purpose of a user. A saga is definitely not something we want for a website as this can disappoint the users and provoke them to exit the page. The source matters a lot! Ensure you add reliable sites to the websites that give relevant information to the users. Pop-up windows are something that gets on to the nerves of the users. The motive of a website should be to give accurate information rather than overpowering with advertisements. And last but not the least, avoid misspellings or grammatical errors as it contributes a lot to the health of a website.

12. Website must contain proper contact information

This point needs no further emphasis because contact information is an absolute essential for a website without any doubt. If the customer is willing to drop in some suggestions, he/she can easily get in touch with you using your email ID or ring you up for queries. The contact factor is the ultimate funnel that brings in leads for a Website. It keeps your website safe and secure by the use of Contact form plugins.

13. Website must be secured

When you talk about threats, the first thing that pops up in your mind is “Hacking” something you’ve got to be very careful about. There are various kinds of malwares spread out that can bring your website down. Google is known to warn the websites through search console about the alarming number of problems that hit a website everyday. If your website lacks a blanket of security, these websites can be misused illegally by targeting the audience and cause them harm. 

The use of firewall, and manual malware cleanups prevent websites from being attacked  thereby keeping them safe and secure.

14. Website should have Social Media profiles integration

Social Media plays a very crucial role in the life of a business and it’s one amongst the main sources that contributes a lot to the success.  Audiences who are often satisfied with the quality of the products/services aren’t quite done just by raving about products or just liking a picture, they would love to take a frantic search on the Websites that’s been showering such goodness for more! That’s one big reason that Businesses must link social media profiles to their site, as it brings in more visitors amongst which, half of them might turn up being your paying customers, Two, it does wonders in Google Search Rankings, thereby helping the viewers understand the relevancy of the Website when they type in a query. Last but not the least, Trust, to gain that trust from a customer, you’ve got to be raw & real. Your USP is what makes you different from others. So to make it to the hearts of the customer, you’ve got to be authentic at the same time, offer something that adds more value.

15. Website must contain FAQ

FAQs are like the next best thing that helps the viewers navigate around the Website. FAQs with links, not only prod the users in the right direction, but also enhances the user experience. They fall under Google’s favorites because they shoot clear & straight answers which are often shown in the featured snippets as you see these days in the search results, which in turn brings in more traffic. It improves customer service interactions. Even miniscule changes in the product/service must be highlighted, thereby keeping the users updated.

Sources

https://wpengine.com/resources/website-browser-compatibility/

https://www.lambdatest.com/blog/how-to-make-a-cross-browser-compatible-website/

https://www.hobo-web.co.uk/your-website-design-should-load-in-4-seconds/

http://onlineincometeacher.com/traffic/need-search-bar-website/

https://www.ionos.com/digitalguide/websites/website-creation/what-does-the-404-not-found-error-mean/

https://unamo.com/blog/seo/focus-internal-linking

https://www.silverdisc.co.uk/blog/2013/04/16/website-headers-and-footers-why-they-are-important-and-what-include-them

https://websitesetup.org/website-color-schemes/

https://www.tourcms.com/support/webdesign/enquiry_form.php

https://smallbusiness.chron.com/make-sure-information-accurate-29521.html

https://wpforms.com/8-reasons-why-you-need-a-contact-form/

https://www.webarxsecurity.com/5-reasons-website-security-important-2018/

https://www.seoptimer.com/blog/social-media-links/

https://www.websolutions.com/blog/9-reasons-your-website-needs-an-faq-page/

Disclaimer: Honeycomb Creative Support and its brands make no representations or warranties about the accuracy or suitability of any information in the webinars, blogs, articles, handouts, presentation documents, and recordings; all such content is provided to email recipients on an “as is” basis. Honeycomb Creative Support (P) Ltd, and Its brands. HEREBY DISCLAIMS ALL WARRANTIES and Conditions Express Implied Statutory or Otherwise REGARDING THE CONTENTS OF THESE MATERIALS, INCLUDING WITHOUT LIMITATION ALL WARRANTIES OF TITLE, NON-INFRINGEMENT, MERCHANTABILITY, AND FITNESS FOR A PARTICULAR PURPOSE. Honeycomb Creative Support (P) Ltd, and Its brands, is not liable for any claims, losses, or damages of any kind arising out of or in any way related to this information provided.

Continue Reading

Start Selling Online with an E commerce Website

(more…)

Continue Reading

Digital Statistics of 2020

What is a digital presence?

A “digital presence” simply refers to how your business appears online; it’s what people find when they search for your business or company on the internet. Digital presence includes content that you control, like your website and social media profiles, but also content that you don’t control, such as online reviews.

(more…)

Continue Reading

How did you end up in such an offbeat, unconventional and cool career?

Well, I guess I took an offbeat and unconventional path to pursue my passion for photography and writing. And It eventually ended in an outcome which today is considered to be cool. To be honest the journey was not as cool as it sounds. It was quite an uphill task given that I moved from the technology field to the photography industry which is totally alien. To have photography as a hobby is one thing but to make it a profession it is a totally different ball game. I think understanding the nuts and balls of this industry and making growths into this industry is extremely challenging because we really didn’t have a handbook as such in those days of how a photographer gets into this field and makes something out of it. When I quit my IT field, by the way, I’m an engineer with close to a decade of experience in the IT industry. Way back ten years ago when I moved out of IT. It seemed like I was standing in the middle of a vast desert and with no signboards or directions whatsoever. So it seemed like you could have any directions so that was the state and then I think I might have taken different directions. Go one way try out and if it doesn’t work out come back and try another direction and come back. And this is how the journey has been. But I think the strengths I gathered in the IT field having played a lot of roles helped me to try to go into different directions and shape up what didn’t work out. That’s how over a period brick after brick gradually my flight took off.

What is your life mantra or life motto?

Well, these are big phrases I have really not thought about it that way. I think I have just gone with the flow and done what my heart’s desire and what has made me feel alive, what has got the best out of me and I think the craft of photography in writing. Over a period of time, I have realized I have got the best out of me and therefore I have stuck on with it. I wanted to excel in this art. I took up a three-year course from Newyork Institute of Photography and that was like finishing school and that really helped. Now that you have asked me about the motto I am reminded of a couple of lines which I saw in the back of a bus in Spain “One life One short Make it Count #noregrets “. Perhaps looking back that has been my motto. Honesty, I wanted to give photography a shot and I think I have made it count and I definitely can say #noregrets.

What is the turning point of your life?

I think it must be the April fool’s day of the year 2009. I think when I woke up that morning I did not have anywhere to go which means that March 31st of that year was when I served my last day of corporate area. It seemed like a bliss, a blessing as well as a vain. I knew that I could do whatever I wanted but at the same time, I really had no idea how to go about it. It was a rude awakening in some ways but also a pleasant blessing in other ways. But coming back to the turning point of my life that day is the defining day because it divides the phases of my life. It is a definite divider one as a technologist for over a decade and the next as a photographer and writer. The story has always been drop by drop dipped into the ocean. Like I said earlier there is no handbook as such in the industry of photography so every little step I would use to my advantage. Two of my friends in this industry gave me opportunities to be mentors, one in travel photography space and the other in street photography space. After doing coaching for a bunch of people I realize that I also had a flair for teaching. Simplifying complex things was an attribute I always had to have since my childhood. That’s how one of the service lines came under my banner which is photography workshops. Talking of turning points I did not turn back ever after having taken the decision of moving out from an IT career. Honestly, this single-handedly has helped the trajectory of my flight take off in a very unseen and uncharted industry.

What do you consider to be your biggest professional achievements?

Achievements are a very subjective term and to everyone it is different. Yes in the field of photography I have won lots of awards which I am very happy about. It kinda boosted the confidence, acted as a catalyst to the work I was doing. One of my personal favorites is to be shortlisted as one among the 35 worldwide by National Geographic way back a few years back. Having said that the professional achievement which I considered to be important are three important things. The first one being the paradigm transition from the industry of technology to an industry of photography and going endlessly and tirelessly without giving up so that’s the first one. The second one is making a small business with a brand name called Wider Angles photography and without having anything under it today I have a few service lines. A lot of people like to travel with me and learn with me. I feel instilling certain values and passion have come a long way since it is a very successful business industry. But I think the most important thing I feel is the most important achievement I feel is winning the respect and regard from fellow photographers and people in the industry. You know when today when I get calls for the panel discussions, speeches by the academic institutions or universities or galleria I felt fairly privileged and humbled that I am considered an established photographer. I think winning the reverence and respect is the ultimate.

Tell us more about your brand “Wider Angle”?

Well, with all these skills that I have garnered n the IT field in corporate life I also wanted to give being an entrepreneur a chance and I also needed a brand name when I stepped out as a photographer therefore overnight in back in 2012 If I am right I came up with this phrase called Wider Angles Photography based on one of the lenses we photographers use which is a wide-angle lens. The idea being that over a period of time a lot of things, a wide range of things can be done under this banner or the brand. I think one of my earlier questions I did mention that mentorship came very naturally to me. Teaching was one of the things that I really relished, therefore, the workshop is the first thing I introduced starting with basics and as of today, I teach many genres like street, travel, landscape, architecture, night photography and a lot of them for kids. And also editing like photoshop and so on. And after that started introducing photo walks within the city which focused on certain aspects of photography and one of the things which I always wanted to do was when I got out of the industry of IT was to work with children. And therefore I decided I should teach photography to the children and see how they responded to this particular beautiful craft. The international school of Bangalore reciprocated my idea of introducing photography to their children as well as their extracurricular activities. So since 2012, I have been teaching them from grade 4 to grade 11 every Monday and I believe that is the best highlight of my week. A big stress buster and its wonderful teaching the children. After this came the commercial photography projects I did a lot of shoots and different genres. But one of them out of the box ideas that came up way back in 2013 was a bunch of students used to tell me when I taught them and showed them the images Hema why don’t you take us with you. I heard this phrase take us with you often from a lot of students and I said ok let me just take you guys with me and this is how I thought of introducing photography journeys which is very unique and I decided that India will be the best place to do it. Nothing is more beautiful, more colorful or more diverse than what our country has to offer so I introduced my signature which is today well-received by lots of people and that’s called Experience India. So at the end of the day, I have wider angles as the only service.

We would like to hear more about your signature tours “Experience India”.

The idea behind the photography, it was called experience India initiated when I started to work with a partner of mine way back in 2013. Having traveled widely and all over the world and within India, I always thought India had far better and far superior elements or subjects for photographers to shoot. When I decided I should do Experience India Photography trips I thought about what should go into it so these are uniquely designed and curated programs. The crux of it being can I taste or can I offer someone the experience of a slice of India based on the state that we go to could be the culture of the place could be the architecture of the monuments or festivals or just the people and their lifestyles. So every photograph of India tour is based on a particular state and they focus on a set of things which are definitely very different from photography tours that we go otherwise. The idea is that it becomes one of your journey of a lifetime and definitely a slice of India stays back in your heart. These photo journeys are usually three to ten days sort of duration depending on the places we go to, and the amount of the drives that are involved, the sequences of shots that we want to try. The best part of this kind of journey is that we spent 4 to 10 days over a period of time who didn’t even know each other before. They tend to form a very good network of photography. I am very very happy that I have a large set of networks all across the world because I have participants not just Indians but also from across the world. The combination of people from different cultures makes the network even more exciting, more enriching and finally one of the things that I definitely wanna do in some days that is to take up all the offers that I have received from my friends across the world to go visit them.

You are a published travel writer as well. Tell us a bit more about that part of your career.

As an avid Traveller, I have done a lot of journeys but I have always had a fascination for words and somehow the travel doesn’t seem complete unless I put them down in words either in a book or the format of an article. I had my first break with The Hindu long back. The first time they have given an opportunity to write about the Palatine in Rome and I really felt absolutely amazing getting my features out there. And over a period of time, I started writing for many dailies, many magazines, and journals and predominantly in the space of travel bit on technology but later on, I moved to travel. It takes me to space and a zone which is more like reliving the experience you had months or years ago it is so totally engrossing. Every time you write about the experience it is like a partial trip in a time capsule. I like this travel back in time thing concept each time I write an article. I think I have close to 85 to 90 published features as of today. This has been my career or my journey as a travel writer. I wanna do more of them.

What does a photograph mean to you? What genres do you indulge in? Any favorites?

I think I like everything about photography, all the act of photography, the look and feel of a camera, the way you hold it the weight of the lenses you have in your hands or maybe the pain that induces on the shoulders, the outcome which is definitely is the photograph and above all I love the sound of the click as the photography releases the shutter release button it’s like a jingle bell to my ears. What about the photography I like is to me it’s a partial time machine it can really take you back into space and time where you wanna go back to. It is a very known cliched quote that photography freezes time. Well, definitely it does because each time you wanna go back see a particular element or an aspect of an experience you had a photograph allows you to do that. This rewinding ability of a photograph is the most brilliant part. One can live through an instance of time you had in the past.
Coming to the genres initially when I started off the genres I did everything or I was open to everything because I feel as an artist having a boundary is very restrictive. So I have never restricted myself. I enjoyed doing each genre even till today every nuance is different. Every challenge is a different challenge and recently I also tried to dab in my hands with creative sides like glassware and Macro as well as astrophotography but if you were to ask me what are my favorites I feel there are two genres that are totally contradictory or contrasting at least in my experience. One is street and the other one is architecture, these are the two ends of the spectrum. I will tell you why because in architecture as photography you are trying to breathe life into something static. As supposed to the street there is a lot of life happening and you are trying to make something static cause you wanna freeze it so life happens on the streets while in architecture it is totally the opposite so I like the contrast and these two genres are very close to my heart.

How do you define your personal style of photography?

Initially, it was never defined there was never a boundary, I just started to experiment it was restrictive to kind of say that I could only do this or this was my personal style but over a period of time being on streets for a long number of times experimenting with live scapes happening out there, it was very evident to me that the one thing I wanna cherish the most about street photography is storytelling. I look forward to creating a photograph each time which is basically narrative and nature. Why does a photographer really take a picture right, It is because he or she wants to communicate a message which he or she is experiencing and in the street, it is even more magical because everything that happens can never happen again. So the revelation or the revelatory aspect of the street is what I find most fascinating. You know you step out there into the streets and without making an announcement the street just unravels itself in front of you. So the revelation is what I think I wanna capture all the time and try to bring subtle or hidden messages through my photographs.

How do you make the emotions flow inside the frames, how difficult is that and how do you achieve it?

Being present in the situation helps a photographer what I, mean by that is if a photographer can be immersed in a scene that is happening in front of him or her that actually has an impact on the way you feel and I think personally to me photography is not just about looking at the same but is more about feeling and it is very easy to say so but it is not very easy to practice. But think of it this way if you don’t feel when you take a photograph you can’t make the viewer feel anything out of it. So especially in streets where people’s expressions are involved, it is very crucial to be able to photograph the way you feel rather than the way you see. I believe there are two things that this can do when you feel the scene rather than just seeing it one it changes the perspective in which you see the scene and indirectly or directly that alters the composition in which you photographs so the image not only has the emotion but also brings about a variation in perspective in the composition of the images and on the same lines talking of which emotions is a photojournalistic genre because emotions sometimes when you take photojournalistic projects are almost automatic because you go into some of the very tough situations to shoot maybe in very poor area poverty-driven or stricken slum area where the emotions are easily free-flowing as in a photographer than in areas which are not. But I think this is the way, I have spent a lot of time in the streets, especially when I wanna capture expressions I stay in the same place for a very long time.

What is the most rewarding part of your career as a photographer and writer?

The first one I definitely think is utter independence, the freedom and the ability to create what I want just because I moved out of the 9to5 job. That definitely is very refreshing. The second and the third is directly involved with the act of photography or the act of writing you know the spaces I go into when I’m a photographer I feel I have evolved over a period of time and the reward truly is in the engaging of the photography or in the art of the process of writing. Having said that, one of the biggest rewards in my experience is I am a travel buff and it gives me a lot of opportunities to travel, travel and travel. And I think it is very important to travel because the knowledge that you gain is far better than sitting in a corner and reading books but that doesn’t mean one should not read a book, so personally traveling is like oxygen to me so it is a very important aspect. My profession in photography in writing does take me to different places. One of the key things which I personally love is that it allows you to witness phenomenal and rare events and experience some unique reality, meet some sensationally different people which you just don’t get to if you never travel. One of my favorites is a phenomenon that I experienced in Ladakh called Nacreous. It happens in the stratosphere and suddenly the entire cloud, it is almost like a cloud burst, the whole clouds are filled with colors and apparently it’s a phenomenon which happens very rarely similarly and another phenomenon as well. It happened when we were flying over the Himalayas. From the airplane very very unique phenomenon very very few people can see so things like this which are very rewarding you know you just pick up your bag and camera and travel. And I think that process also has business around it.

What tips or advice do you have for other aspiring photographers?

There are quite a few but I will just pick three. The first one passion is a good word but perseverance is a better one. In my experience, I think passion without perseverance is totally non-consequential so all of those aspiring photographers go out there and put in their efforts and put in their hours in an experiment. Second, I think you should create images for yourself, it is very important to fall in love with the craft and understand what it is to make a photograph, develop your own style if you will. And document what you see the way you want to see, the way you want to convey it. It should not be governed by the approvals you receive from others. In today’s world where social media is taken over a lot of things are defined by how many approvals you get for an image you shoot. I think that is good but that should not be a benchmark for you. The third important thing is that as photographers we sometimes miss out quite a bit on seeing with our naked eyes we are always chasing photographs whatever we see we just shoot so in the process we just don’t see anything with our naked eyes so therefore an experience is as important as a photograph. At times you should keep your mini camera aside and look through your naked eye, but the balance is very important.

Watch Hema Narayanan’s Game Changers video here.

Continue Reading

Kindly share a few words about your journey?

My journey started off as a hospital management profession. So I spent three years learning hospitality management and I was selected by Taj Group of Hotels as a management trainee in the year 1990. I spent the next five years with Taj Group in various roles like operations, human resources, training and at the front office. Post that I decided to take a small break after I lost my dad. I needed to support my family so I took two years off by teaching hospitality management. After that, I went back to the industry as a training manager for next few years. So that’s my initial start where I learned the aspects of customer service. I also learned about the aspects of management, attended lot of training programs and then I got very curious about learning development as a career.  At that time I was thinking that how can I take it to the next level.

What made you go in to the field of corporate training?

In the year 2000, I started Ninedots corporate training. I was very disappointed when there was a huge recession because of September 9/11 globally. I had decided that I would be looking at IT recruitment and corporate training as a main source of business. You know when they talk about success, people normally ask you why you are doing what you are doing and after you become successful they ask you, how you did it. Around 2003, I decided to call off my recruitment business because I was feeling that it was not something that I was passionate about or that was not where my future supposes to lie.  Then I decided to move completely into corporate training. It took me ten years to really establish nine dots with a lot of hard work and perseverance. With a great team behind me to support and we got many recommendations for our customers. When there is a slow down in economy the first thing to get hit is the learning and development sector. We have a dedicated team that stuck to us through our toughest time. We are 20 years old firm and we are known amongst all the top corporates in the country. We are one of the people whom they considered in finalizing any of their learning dimensions.

What keeps Ninedots going? Your company Goals, Inspirations USP and Vision?

I have read a book called You in Corporation, it says that consider yourself as a company. If you want to increase the share values of your company, what would you do and this has been something that was stuck in my head over a long period of time. According to me the most important factor in my career is learning. In the year 2007,I got myself certified in 6 Thinking Hats and Lateral Thinking from Doctor Edward DePaulo and later on I went myself to be certified in the area of mind mapping from Tony Buzan, one of the greatest leaders in the area of thinking. The name Ninedots come from a puzzle where we need to join the nine dots using four straight lines without lifting the pen from the paper and the answer lies in going out of the box. So one of the thing we try to do at nine dots is that what value can we give to customers, how can we do things differently, what services can we do and how can we adapt to the changing environment. People are living in what we call a wooka world, a world that is constantly changing and dynamic. So this requires completely new skills for them to be adapting, people need to be agile, people need to be innovative and this is something that I kind of forecasted way back in 2005. Now there is a lot of inquiries for workshops on innovations, thinking outside the box, problem-solving, critical thinking and leadership in the wooka world. So I and my team has got this expertise to be able to deliver these scales that we can enable the corporate world to survive and to succeed in the wooka world.

Name the single most important quality required to succeed in your ever-evolving industry?

I personally feel one of the things that really help you to succeed in the present environment is the ability to adapt. When you say adapting it means that not sticking to your own ways of doing things, you are innovative, you are challenging your status too. You will have to ask these questions how can I do things better, what else can I do here and how can I add value to my customer. If you can have these questions in the back of your mind, any business you will be able to do well.

What do you consider as your greatest achievements in your career?

See one of the things I really feel is that I have been able to do is create a wonderful team that is self-motivated and self-directed.In our company we are like friends not as a leader or a follower. We work on our projects together, we brainstorm together and through this we have been able to retain customers for many years. I have one customer whom I have been working since 2004, it has been fifteen years now. This kind of customers satisfaction is something that I have been proud of and we will be very successful in it.

What are the most significant factors you consider while catering to your customers?

Today the customers that we engage are very knowledgeable. They have all the information available, there is Google, books, E-books. This was not the case 20 years back where knowledge was at scarcity. Now the question for us is that with all this knowledge and information available, what is the development team going to do with the customer. In spite of having all this information available in the organization there is a constant need for us to see how we can understand our customers’ needs, clients needs and tailor our offerings constantly to meet our customers wants. So we are constantly working in partnership with customers rather than saying we have this product and you need to try this. We customize our training program to meet customers’ needs and that is what makes us successful.

Who or what is it that constantly inspires you?

I actually did a personal analysis of myself and I did a psychometric test and I found out that one of my key value is helping others. I could see why I enjoy corporate training so much because every day I am in the job of trying to enable and help others whom I am interacting with. I also find that this seems to not only limit myself to work but apart from work I also am a rotractarian, I work with many projects to help the society. I am the member of Multiple Sclerosis society where we help people affected with Multiple Sclerosis , we are trying to build awareness about the diseases. I also formed a group called TGIS (Thank God It’s Saturday), where we try and mentor amateur photographers to create a platform for them to thrive and practice their skills. So in all these tasks I find happiness in helping others.

What is the role played by your family in your pursuit of a demanding profession?

My family consists largely of entrepreneurs. My wife, brother , mother is also an entrepreneur. I learned from them how to set high goals, perseverance and work through various challenges. Each one of them is an inspiration for me and I learned a lot from all of them. They have always been a support system, whenever I took risks they were backing me so that I could focus on my goals. Even during my challenging times, they were there to back me up.

How do you maintain the work-life balance?

I always say that when you enjoy your work then there is no work, there is only life. There is a lot delegations which happens, I enable people both my team members and people whom I work with and my NGOs as well. I spend time in coaching and mentoring so that I can focus on the key things that are important in my life. I spend around 10 to 12 days in a month working for nine dots. The remaining days I spend working on social causes like the Rotary club and Multiple Sclerosis Society and also to pursue my hobby as a photographer. If we plan ourselves properly we can manage all this things effectively, therefore, it is very important for us to know what we want in life and one should sort this all out.

1 or 2 must-read books to your friends and peers? Why?

The first book that really inspired me is a book called ‘You in Corporation’ and it had given me the idea of how you could increase your own personal value in fact a very inspiring book. Another book which inspired me was ‘Six Thinking Hats’ by Edward de Bono. When I read the book it was so interesting that I got myself certified in his program and I am a certified trainer now. These two books which I aforementioned were on personal development. But apart from that I love reading biographies , watching movies on biographies because we get to learn a lot things from other people’s life. If I have to recommend something to people then I would say that do study people’s life.

Any advice you would like to give your younger self?

Information was not easily available in earlier days, little did we know about what we could probably pursue our career in. So decision making was very difficult at that point of time. Now information is available in plenty so youth of today can weigh the pros and cons of what data is available with them for their own personal development and can take a good decision. The youth of today have much better positions compare to the times that we were in. Back then information was very scarce and it was only a privilege to have information available to you.

Based on your personal experience,whats’s your suggestion or advice to young entrepreneurs and startups?

The advice is that you have a goal, you work hard towards it.  You won’t be success at the first try ,you may fail but let this failure may not get you demotivated. Believe in what you are, what is your overall vision and idea is, keep pursuing it , give it your 100% and believe in your vision. I am sure it will be a success.

How did you get into photography?

My dad bought a brochure of hassle black in which I saw some amazing photographs and immediately I was drawn to the art of photography. Over a period of time, my dad got me a basic camera with which I practiced. Only later ,I could afford a decent SLR of my own. I started from the film days so I was also interested in nature and wildlife at that point in time. I could combine both this art of photography as well as the appreciation for nature and wildlife. Later I met Mr. Anand Sharan, with his mentorship I also developed my photography skills. It was the time during the transitioning from film to digital was taking place. The digital cameras were slowly gaining momentum. It threw open a whole lot of new possibilities of being able to experiment. It allowed us to make mistakes and learn from mistakes. All this was not possible doing the film days because it was expensive to make mistakes.

What are the events you do ?

Few of us got together and we started a group called TGIS, a platform for young amateur photographers to come and practice their skills. Most of them were the people who basically finished their workshop with Anand Sharan. As we started looking at the possibilities we thought why not we exhibit our pictures and we had our first exhibition in 2013. In that exhibition we were able to sell our pictures, we also decided that the entire profits of our exhibition will go towards the social cause. We also decided that the Multiple Sclerosis Society will benefit from this income. We were able to earn 5 to 7 lakhs every year through the sales of our pictures and through the support of the members of TGIS , who has selflessly donated their photographs for the cause. Not only people feel happy about the fact that they get to exhibit their pictures but also the fact that they get to help for a social cause.

What is your advices for upcoming amateur photographers?

The young photographers should master the basics and should get the fundamentals right. Second is to find their own style, while you can be inspired by other photographers by watching and observing them. One needs to find what is their core passion because lot of photographers are confused about which genres of photography to choose. So when you experiment with it, you should settle into something finally, start mastering in it and doing a lot more. One of the thing I feel is that you should shoot more, making more mistakes and learn from those mistakes , these are the most important part of the learning journey.

Kindly share a few words about the awards you have received?

I was also fascinated by traveling. After a point of time I felt that wildlife was not really my calling I started experimenting with travel photography. Not only it gave me chances to visit various places in the world but it also gave me a chance to understand the cultures. Slowly I started getting more and more involved in travel photography. I have won many international awards like the International Color Awards and the famous Black and White Spider Awards. These awards has always been enforcing and encouraging me. Especially in a very competitive world if one gets appreciated in international forum you get little more confident and with this you strive for better work as you go along . One of the things I realize is the constant need for learning whether it a profession or passion one needs to be ensuring that you constantly learn. The moment you decide that you know everything I think you are finished!

 

Click here to watch the video.

Continue Reading

6 Reasons Why Graphic Design is more important to your Business than you Think!

As a business owner, you may have hundreds of concerns to address during your day-to-day work, so you might be tempted to ignore the need for expertly crafted graphic designs. However, utilizing professional graphic designs can be an integral step in the process of establishing and maintaining a successful business. The six points listed below emphasize how important graphic design is to your business.

Brand Recognition

Your company’s brand image starts with a well-designed logo and expands to every aspect of your business. The design needs to target your audience in a way that is functional, attractive, and professional. Your brand should provide an instant connection to the outstanding products and services that you offer, and you need an excellent graphic design to forge that kind of connection.

creative graphic design

Company Unity

Your employees will be surrounded by stationary, company web pages, uniforms, publications, and more. If you want a happy and healthy workplace, your employees will need to bind together behind the designs that you select to represent your brand. Building your company identity starts on the inside, so your employees must be committed to the brand. A good graphic design can strengthen that sense of commitment.

Professionalism

You want your company to make a good impression on clients, vendors, and other entities, a logo for example only has a fraction of a second to make a first impression. A design that looks cheap will cast an unfavorable light on your business, and it can be difficult to break the impression that your company cannot afford a professional design.

Communication

The usefulness of graphic design extends beyond your logo and your website. Graphic design can produce visual aids that will help you communicate your ideas. An informative image can transmit ideas that cannot be expressed with words alone. You can use professionally designed images to create a positive impression and to avoid misunderstandings.graphic design services

Efficiency and Productivity

Badly designed graphics can negatively impact a worker’s productivity and general workplace efficiency. The website is the area where signs of a bad design are most likely to be observed. A practical design should include useful features, such as easy navigation, legible fonts, and appropriate colors. A website with blinding colors, tricky fonts, or hidden navigation will be a headache for clients and employees.

Money

Badly designed graphics can be very expensive. If you go for a cheap design, you might get a lackluster product when you print. If the design is not ready for print, you might end up spending more money on a new design. Additionally, a competent graphic designer will create a design that is not too expensive to produce. You do not want to spend a significant portion of your budget on a bad design. Fortunately, there are many modern methods, such as crowdsourcing, for obtaining professional and attractive designs.

Ignoring your organization’s graphic design needs can negatively impact clients, vendors, and employees. Utilizing an appropriate design can improve every aspect of your business. Consider the six reasons listed above before underestimating the importance of graphic design to your business.

Continue Reading

Kindly share a few words about your journey.

I did my Charted Accountancy course in Mumbai, after marriage I shifted to Bangalore. My first job was at a company in Bangalore. I was been appointed as the account head for two companies. Then after my son was born, about two years’ time I shifted to practice. I think that was the best choice I ever made because I could spend quality time with my son and my family. I started my own practice with whom I used to work part-time. Eventually, I started building my own practices and connections. Right now I have 21 years of practice.

Is this a field or a career that you chanced upon or choose to pursue?

I chanced upon my career because 25 years back, there was nobody to advise me, there were no professionals in my family to advise me about what career I should choose. I didn’t want to get into Science and Arts career so I was left with the only option to apply for Commerce. Once I entered the college I used to see a lot of people, especially my seniors going for charted accountancy courses. I started enquiring about it and I decided to try my luck at it. That was the only thing that inspired me to choose the CA course.

What inspired you to start your own firm?

CA’s basic job itself is an audit, taxation, and accounting. As I started enjoying my journey towards being a CA, the next concern was whether to work or to practice. Work as I said it was not giving me the leverage that I need to have.  I thought I should be better at being my own Boss rather than saying yes Boss to somebody else, which gave me a lot of confidence. The practice was the best option if given a chance to go back to a job or a practice I would rather choose practice only.

Your USP or your competitive advantage?

My clients tell me that they like to hear the advice from me, they say I give them the right advice. I am available to them whenever they need me. I have heard from my clients that recently three people shifted to me because their previous CA didn’t have time for them or to listen to them. I am a person who listens to people. Even though I don’t have a very big client line, I want to give the best services to the existing clients. So my USP is that I have time for my clients.

What are your goals and what keeps you going?

My goal is to increase my clients and to have a big company to audit. To give them the best service, increasing the client list is not the only goal, it is to even have time for your own clients. Only then they will start respecting your CA. I increase the client list little by little not too much at a time because I need to have time for my family also therefor I can’t devote 100% of my time to work. I am self-inspired if I have to do it.

What are the qualities required to succeed in your form of work?

First of all time management is important because in our type of work there are a lot of due dates. As a CA we have a lot of due dates of income tax, MCA, Ministry of Public Affairs files and GST files, therefore, you need to manage your time well. And we should also pay attention to all the details.

What do you consider as your greatest achievement in your career?

My biggest achievement is building my practice from 0 to 350 clients. It includes various sectors like private limited companies, partnerships, proprietorship, individuals, high network individuals and a lot of people I cater to. 

What are the most significant factors you consider while catering to your clients?

While catering to the client’s needs the most important thing is to learn about clients’s businesses, need to know what the client is into, how he operates, only then we can give them a solution for whatever they have come for. They come for various needs, it might be an audit or it can be various terms in charted accountancy. First of all, I try to understand the purpose they have come for, pay attention to all the details I need to know like what the company is into or the person is into. Only by studying their business I can give them a solution, advise them or give them whatever they have come to me for.

Who or what is that constantly inspires you?

What inspires me is my own self-motivation. I don’t get inspired by anyone. But I do get inspired by woman entrepreneurs who have achieved great heights in their life. I am also a family-oriented person,I can also maintain a balance between work and life.

What is the role played by your family in your pursuit of a demanding profession?

My family has been very supportive of whatever I do. During the year ending CAs become very busy because of the audits, taxation, and filing of returns. All those things start from June to September. It is the busiest time of the year and my family has been very supportive throughout. At home also my mother in law and my husband Sailesh support me. My husband is also a CA and he helps me at work sometimes. And of course, my son also gives me his small pieces of advice at times. They are my biggest support, without them I would not have reached where I wanted to reach today. If one doesn’t have that support from family it is very difficult to achieve their dreams.

How do you maintain work-life balance?

When you are your own Boss, you can decide the time when you want to meet your clients and they meet you depending upon your convenience.  In my case If I’m busy at home, I can ask them to meet me later. If my son needs me at home I manage to be available for him whenever he needs me. As I said I have a small number of clients and I give them the best service. That is the reason I maintain small clients so that I can be available for my family also. 

Is there one thing that you wish to change about your professional past?

If I was given an opportunity to develop my personality before I joined BNI in 2007 I would have been in a better place by now.  

What is your advice to young and aspiring CAs?

Leading a CA profession itself is a huge task. Once you become a charted accountant you just have a bookish knowledge but you don’t have practice. So the advice I have to give them is to choose whether you want to practice or work. If you want to practice you need to have a lot of patience as initially, you won’t get many clients. You need to have that patience to stick on, to work hard, to pay attention to all details and should have good communication skills. As I said earlier, if I have to go back to my younger self I would have changed myself. This is for all my aspiring younger CAs please communicate, come out of your comfort zone, network with more people and have a lot of patience. Have perseverance and patience if you haven’t practiced, the job is not an issue at all, go ahead and do it. But if the practice is your aim then you need to have all these qualities to be successful.

 

Click here, to watch Smitha Sailesh’s interview.

Continue Reading

Team Honeycomb was delighted to be a part of Mr. Wesley Wong’s workshop “My Colour Story’ at Srishti Digilife.

It was an informative and engaging session where the attendees learned about the art of capturing pictures, how to edit them along with other post-processing procedures.

Known as Ilford Master & X-Rite Master, Mr. Wong is the founder of Giclee Art, which is one of the leading Giclee Printmaking and Art Reproduction companies based in Malaysia. He is also the owner of the world’s first Ilford Galerie.

Further, he has launched the first artist incubation and reproduction platform, ARTIKARYA, by exhibiting 150 prints of 15 Malaysian artists and their stories.

He started his printmaking endeavour with ILFORD, and his choice of paper was the ever-popular Ilford Galerie Smooth Pearl, on his first large format printer the Epson Stylus Pro 4000.

He has profound knowledge in digital photography, colour management, and digital printmaking which makes him one of the most sought-after trainers. He regularly conducts live demonstrations/workshops, to teach the art of from “Capture to Print” including the techniques required for high-quality art reproduction.

Continue Reading

Brand design is probably one of the most important aspects of branding that must be considered. Your brand must feature quality designs, as eye-catching visuals can significantly enhance the message you are trying to send. However, this is not the only thing you will gain from quality designs. Today, we are going to talk about some of the most popular graphic design practices that you too can use to your advantage. However, before we do that, let’s first see why graphic design is so important and which benefits it can bring.

Why is Graphic Design so Important?

Before you learn about the latest trends you need to follow, it’s essential to understand the benefits of memorable visuals. Here are some of the top reasons why design is so important – bear in mind that these are just some of the benefits we think are most important.

1. Increased Sales

Carefully tailored design pieces can directly drive sales up. When consumers see unique designs, they are attracted to them. Making an emotional connection with customers makes them more open to dealing with a business.

This can be done through a funny visual or something sophisticated that inspires trust. No matter if we are talking about the design on products, logo design, or business cards, it can contribute to more sales.

  1. Helps Establish the Name of the Company

Great design can also help a business get its name out there. For example, people remember some companies for their brand story and unique product packaging, not their names. This is because of their incredible designs. Similarly, people interact with business cards, websites, and advertisements.

  1. Allows You to Convey Your Brand Message  

All successful brands have a clear message. Graphic design can be used to convey this message in a more meaningful way and reach the desired customers. It can be used to show emotion, intent, and show potential customers what they can expect.

  1. Helps You Establish Yourself in the Market

In many different industries, customers will give companies with excellent visuals and aesthetics a chance. These designs can help customers with building trust in the brand, its products, or services. Quality visual elements appeal to human senses and subconsciously make people more open towards a specific business.

  1. Brings Everyone Together

When various company visuals surround employees, they will be greatly affected by them. This might seem as unimportant, but a solid logo and unique colour scheme help establish company culture and company identity. This is how everyone will be brought together and become more engaged with the brand.

Now let’s see what the best ways to use graphic design for branding are. These are the essentials that will help you make the most of your visuals.

Company Logo

Your business logo is the face of your company. It’s the most exposed design element of your brand, and it plays a vital role in how people will perceive it. It sets the tone for your whole brand and leaves an important first impression.

Your logo will be on your website, your ads, business cards, social media, and every other element of your business. An eye-catching and exciting logo can tell people what your business is about and help them remember you.

Business Cards

Many common types of uninspired business cards have no relevance whatsoever. On the other hand, certain cards can have an impact on people’s decision to contact an organization. What’s the difference?

The difference, of course, is in the design of the business card. You might think that business cards are outdated, but they still matter if appropriately designed.

They contain all the essential information about your brand, your name, logo, contact details, and your address. This small piece of promotional material can help build your brand image if it looks compelling and visually pleasing.

Custom-Designed Ads

If you plan on promoting your business through Google ads, Instagram, Facebook, or some other platform, it’s essential to consider customized designs. Online ads are usually really small and have a specific area where they are displayed. This means that they need quality visuals to attract attention.

At the same time, they need to be easy to read and highly visible. With this in mind, all the elements on your ads, including font size, font style, logo, and all the background graphics need to be adequately adjusted.

Social Media Images

Social media platforms are valuable marketing tools. However, there is a lot of other businesses looking to promote their brands on these platforms. This means that it can be challenging to stand out from the rest and get noticeable results.

This is where quality images come into play. With good graphic design, you can create engaging images which you can share on social media and get better results. In most cases, social media users will give your post a second of their time. If you can’t get them interested at that moment, you won’t get the results you wanted.

Graphic Design for Mobile Devices

In the online world, mobile users are a category of their own. It would be best if you gave them the attention they deserve. A lot of mobile users will visit your social media profiles and your website. They must have the same level of user experience as desktop users.

Ensure that all your graphic designs are mobile-friendly for both iOS and Android users. This also includes your online ads. It’s important that all your visuals are designed to provide readability and visibility to mobile users as well.

Designing Your Landing Pages

Every modern business organization needs a website. It doesn’t matter if you don’t sell products or services directly on your site, it still has to look great. Many potential customers will find your business online, and you need to make a good first impression if you want them to stick around.

Your landing page design can mean the difference between visitors leaving instantly or staying to learn more about your business. A good landing page allows you to prove yourself to potential customers.

Designing for Your Target Audience

No matter what kind of designs we are talking about, they should be created with your target audience in mind. Your visual content must appeal to your target audience.

Consider the demographics, interests, preferences, financial, and cultural background of your target audience. This is how you can understand what kind of graphics style will appeal to them the most.

Seek Help from the Best Graphic Design Company

With all this in mind, it’s clear how important graphic design is for your brand. Luckily, there are many graphic design companies you can get in touch with to take care of your graphic design needs. Regardless of your brand design needs, you can rely on the AWA (Artwork Adobe) team to help you out.

Continue Reading

Stellar email subject lines are the key to successful marketing campaigns. Because they determine whether the recipient will consider opening the email, it is necessary to pay attention to some common tricks to attract their attention. Note, however, that click baits don’t equal good subject lines; they are more likely to create the exact opposite effect… for the most part.

Email open rates are directly linked to irresistible subject lines. Statistics show that 47 percent of recipients decide whether to open an email solely on the attractiveness of the subject line, whereas 69 percent of recipients report an email as spam based on the same criteria.

As holds true for everything else when it comes to attracting attention (in a positive way!), the best email subject lines address people’s curiosity and are witty, but they also appeal to fears, greed and vanity… and some other personality traits, too.

Don’t Miss Out!

The very first and foremost urge to open an email is triggered by a “don’t miss out” subject line. Keywords to additionally boost recipients’ curiosity go along the lines of “limited time offer,” “important,” “breaking” and similar options. Anything from “Tonight only: a denim lover’s dream” (Guess) to “Your 7-figure plan goes bye-bye at midnight…” (Digital Marketer) will do the trick. Discounts and promotions also fall into this category.

Witty Subject Lines

Email subject lines are similar to remarks. If they make recipients entertained, chances are, they will follow through. When a joke is good, everyone wants to hear the end. Emails work in the exact same way. Some of the most successful email marketing campaigns relied on this strategy. From Groupon’s “Deals that make us proud (unlike our nephew Steve)” to Eater Boston’s “Where to drink beer right now” (Sent at 6:45 am on a Wednesday)”, numerous marketers made it big using this simple principle.  

Addressing Urgency

Some situations call for immediate action whether we aye or nay. In actual fact, most effective email marketing campaigns know how to address such issues just in time, as well as how to follow up to keep their customer base continually happy. In short, you should know how to solve customers’ problems, and the best way to do that is to keep researching common scenarios. Some examples include campaigns from the food industry, furniture companies, educators and businesses offering cheap alternatives. I.e., Uber had a cheesy open-ended subject line “Since we can’t all win the lottery…”, while HP advised to “Stop wasting money on ink.” Pizza Hut tried to be both funny and practical with the line “Feed your guests without breaking the bank”.

Getting to the Point

Wittiness and urgency are fine and all, but let’s not forget that not actually giving a glimpse into the contents of the email is likely to get your messages flagged as spam. Even tackling recipients’ curiosity has its limits. You have a great offer and you know it; therefore, there is no reason why the recipient shouldn’t learn it as well, in a straightforward manner, to boot.

The most important thing to keep in mind here is to not forget to always deliver on your promise. One mishap and your business will lose recipients’ trust. Not good!

Whenever you have something important to say, say it out loud and follow up with more detailed info and a simple way how to get to the actual reward (which usually translates into a call to action and an appropriate link).

Some incredible examples show that messages titled “Yes, this is a fundraising email” have open rates between 60 and 87 percent. In addition, emails often wrongly observed as having “boring” opening lines also stand a fair chance to be read through. Some examples include “[Company Name] Sales and Marketing Newsletter” and “Happy Holidays From [Company Name]”.

Everyone Deserves a Second Chance, Including Your Marketing Campaign

If you, perchance, didn’t start off on the right foot, don’t despair. The curious marketing invention called “retargeting” is known to have done marvels in that regard. If the recipient abandoned the cart, simply send them a reminder. In such cases, subject lines should offer a better deal or remind the recipient that a limited time offer won’t be out there forever.

Some stellar subject lines of retargeting emails include “Good news: your pin’s price dropped!” (Pinterest), “Hey, forget something? Here’s 20 percent off” (Bonobos) and “Did you miss out on some of these new features?” (Bonobos).

Subject Line Keywords Matter

For once, keywords are meant for actual people, not for Google. The list of keywords in subject lines likely to prompt the recipient to read through is long and insightful. Fortunately, it is also predictable, for the most part. Here’s a glimpse.

An analysis undertaken by Alchemy Worx, which took into account some 21bn emails by 2,500 brands, shows that the most efficient keywords are actionable. Thankfully, this also ties into a nice Call to Action at the end of the email!

 

Guest Post By:
Emily Simmons
Creative author and long-time digital marketer

Continue Reading