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Why You Need a Mobile-Friendly Website for Your Digital Marketing Strategy
Home / Blogs / Why You Need a Mobile-Friendly Website for Your Digital Marketing Strategy

As technology evolves, so does consumer behavior. Research shows that over 50% of online traffic now comes from mobile devices, making mobile optimization essential for digital marketing success

In today’s digital world, consumers rely heavily on mobile devices. A mobile-friendly website is no longer optional—it’s a necessity.

Simply having a website isn’t enough. Your site must be optimized for mobile to ensure an effective digital marketing strategy. This article explores why mobile-friendliness is critical.

Mobile Devices Are the Future

Mobile devices have become an integral part of daily life. They are now the preferred tools for web browsing, shopping, and social media.

With more mobile users worldwide, your website must be mobile-optimized to reach a wider audience. A mobile-friendly site helps engage users through their preferred medium. If your website isn’t mobile-friendly, you risk losing potential customers.

1. Mobile-Friendly Websites Improve User Experience

A mobile-friendly website, designed by a web design company in Bangalore, enhances user experience. It makes navigation easy for all visitors, regardless of their device.

Mobile-friendly sites adjust to different screen sizes and support touch navigation. This makes scrolling and clicking effortless.

An optimized site meets changing user expectations. A positive user experience keeps visitors on your site longer, increasing engagement.

2. Mobile-Friendly Websites Boost SEO

SEO is vital for digital marketing success, according to a leading digital marketing agency in Bangalore. A mobile-friendly website improves search rankings.

In 2015, Google prioritized mobile-friendly websites in search results. Sites that are easy to navigate rank higher. Optimizing for mobile improves both user experience and SEO performance.

3. Mobile-Friendly Websites Expand Your Reach

A mobile-optimized site makes your brand accessible to both desktop and mobile users. With over 50% of traffic from mobile devices, an unoptimized site means lost opportunities.

Optimizing for mobile gives you an advantage over competitors who haven’t adapted. It ensures users can engage with your brand from anywhere, even on the go.

4. Mobile-Friendly Websites Strengthen Brand Image

Having a website is expected. However, a mobile-friendly site is becoming the standard. A responsive site enhances your brand’s image, proving you keep up with trends.

Mobile-friendly sites project your business as modern, customer-focused, and reliable. This increases visitor retention and conversion rates.

5. Mobile-Friendly Websites Increase Conversions Using Digital Marketing

A mobile-friendly site improves conversion rates. Visitors who enjoy a seamless experience are more likely to stay and make a purchase.

Sites that load quickly and function smoothly encourage engagement. This leads to higher conversion rates than non-responsive websites.

6. Mobile-Friendly Websites Boost Engagement

A mobile-friendly site enhances engagement. With social media’s rise, mobile optimization makes it easier to share content and attract traffic.

Ensuring your site is mobile-optimized helps users seamlessly interact with your brand on different platforms.

7. Mobile-Friendly Websites Give You a Competitive Edge

A mobile-friendly site sets you apart from competitors who haven’t adapted. It improves user experience, making your brand more appealing.

Better visibility, higher conversion rates, and increased revenue come with a well-optimized mobile website.

8. Mobile-Friendly Websites Build Trust

Consumers value convenience and speed. A mobile-friendly website shows that your business prioritizes user needs.

Fast-loading, easy-to-navigate websites establish trust, increasing repeat visits and customer referrals.

9. Mobile-Friendly Websites Reduce Bounce Rates

A high bounce rate signals visitors leaving after one page. A mobile-friendly site improves user experience, keeping visitors engaged.

Faster load times and simple navigation encourage users to explore your content instead of leaving immediately.

10. Mobile-Friendly Websites Drive Revenue Growth

Optimized websites encourage visitors to engage and make purchases. Studies show mobile users are more likely to buy than desktop users.

SEO services can help optimize your site, maximizing revenue potential and business growth.

Conclusion and the Importance for Digital Marketing

A mobile-friendly website is essential for digital marketing success. As mobile usage rises, optimizing your site ensures better reach, SEO, and user experience.

Looking for a digital marketing or web design agency in Bangalore? Honeycomb offers expert web design services tailored to your needs. Contact us today!

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How to Choose the Right Digital Marketing Agency in Bangalore?
Home / Blogs / How to Choose the Right Digital Marketing Agency in Bangalore?

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Digital marketing landing page, smartphone screen with megaphone or loudspeaker, data analysis charts and magnifying glass on futuristic neon glowing background. Cartoon vector illustration, banner

Digital marketing is an essential aspect of modern business. Having the right agency can make all the difference in your business growth. However, with so many companies in Bangalore, choosing the right one for your business can be overwhelming. This blog will provide a step-by-step guide to choosing the right digital marketing company in Bangalore.

1. Define Your Goals

The very first step in picking the right agency in Bangalore is to define your goals. Determine what you want to achieve through digital marketing, whether it’s increasing brand awareness, generating leads, improving search engine rankings, or increasing website traffic. Once you have set your goals, you can choose an agency that specializes in achieving those goals.

2. Determine Your Budget 

Before you start looking for an agency, you need to determine your budget. Digital marketing agencies in Bangalore offer various services at different price points. You need to choose an agency in Bangalore that can work within your budget and still deliver the desired results. Be realistic about your budget, and don’t hesitate to negotiate with the agency to get the best possible deal.

3. Research Digital Marketing Agencies

Once you have defined your goals and budget, it’s time to start researching digital marketing agencies in Bangalore. Use search engines like Google to find agencies in Bangalore. You can also ask for referrals from other businesses or industry professionals. Look for agencies with experience and expertise in your industry and a proven track record of delivering results.

4. Check Their Website

The website of a digital marketing agency is a reflection of its expertise and professionalism. Check the website of the agency to see if it’s user-friendly, visually appealing, and informative. A good agency in Bangalore will have a website optimized for search engines and showcase its services and expertise.

5. Check Their Portfolio

A digital marketing agency’s portfolio will give you a good idea of its capabilities and the type of work they have done in the past. Check their portfolio/past work to see if they have worked with businesses similar to yours and if they have delivered the desired results. A good agency will be proud to showcase its portfolio. It will have case studies and testimonials from satisfied clients.

6. Check Their Team

The success of an agency depends on the expertise and experience of its team. Check the team page of the agency to see their team members’ qualifications, experience, and expertise. A good agency in Bangalore will have a team of experts in different areas of digital marketing, including SEO, PPC, social media marketing, and content marketing.

7. Check Their Services

Digital marketing agencies in Bangalore offer various services, including SEO, PPC, social media, email, and content marketing. Check the services offered by the agency to see if they can provide the services you need to achieve your goals. A good agency in Bangalore will customize its services to meet the unique needs of your business. 

8. Check Their Communication

Communication is very crucial to the success of any business relationship. Check the communication process of the agency to see if they are responsive, transparent, and easy to communicate with. A good agency will provide regular updates on the progress of your campaigns. It will be available to answer your queries and concerns.

9. Check Their Reporting

Digital marketing agencies in Bangalore provide regular reports on the performance of your campaigns. Check the reporting process of the digital marketing agency to see if they provide detailed and easy-to-understand reports. A good agency will provide you with regular reports on the performance of your campaigns. It will explain the results so you can understand

10. Check Their Industry Knowledge

Digital marketing is an ever-evolving field, and the digital marketing agency you choose must have up-to-date knowledge about the latest trends and best practices in the industry. Check if the agency participates in industry events, webinars, and conferences and if they have a blog or resource center where they share their expertise.

11. Schedule a Consultation

After you have shortlisted a few agencies in Bangalore, schedule a consultation with them. During the consultation, discuss your goals, budget, and expectations. It provides you with a tailored plan that addresses your needs and goals.

12. Ask for References

Ask the digital marketing agency to provide references from their previous clients. Contact these clients and ask about their experience working with the agency. Were they satisfied with the results? Was the agency easy to work with? Did they communicate regularly? The answers to these questions will give you a good idea of the agency’s reliability and professionalism.

13. Finalize the Contract

Once you have chosen the right digital marketing agency for your business, it’s time to finalize the contract. The contract should include the scope of work, timelines, deliverables, payment terms, and other important details. Read the contract carefully and ask for clarifications if needed. Make sure both parties agree to the terms before signing the contract.

Conclusion:

Picking the best digital marketing agency in Bangalore is a challenging task, but by following these steps, you can make an informed decision. Define your goals, determine your budget, research digital marketing agencies, check their website, portfolio, team, services, communication, reporting, and industry knowledge, schedule a consultation, ask for references, and finalize the contract. A good company in Bangalore can help your business grow and achieve your goals, so choose wisely.

 
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How to Choose the Right Digital Marketing Agency in Bangalore?
Home / Blogs / How to Choose the Right Digital Marketing Agency in Bangalore?

How to Choose the Right Digital Marketing Agency in Bangalore: A Step-by-Step Guide

Digital marketing is an essential aspect of modern business. Having the right digital marketing agency can make all the difference in your business growth. However, with so many digital marketing companies in Bangalore, choosing the right one for your business can be overwhelming. This blog will provide a step-by-step guide to choosing the right digital marketing company in Bangalore.

1. Define Your Goals

The very first step in picking the right agency in Bangalore is to define your goals. Determine what you want to achieve through digital marketing, whether it’s increasing brand awareness, generating leads, improving search engine rankings, or increasing website traffic. Once you have set your goals, you can choose a digital marketing agency that specializes in achieving those goals.

2. Determine Your Budget 

Before you start looking for an agency, you need to determine your budget. Digital marketing agencies in Bangalore offer various services at different price points. You need to choose a digital marketing agency Bangalore that can work within your budget and still deliver the desired results. Be realistic about your budget, and don’t hesitate to negotiate with the agency to get the best possible deal. 

3. Research Digital Marketing Agencies 

Once you have defined your goals and budget, it’s time to start researching digital marketing agencies in Bangalore. Use search engines like Google to find agencies in Bangalore. You can also ask for referrals from other businesses or industry professionals. Look for digital marketing agencies with experience and expertise in your industry and a proven track record of delivering results.

4. Check Their Website

The website of an agency is a reflection of its expertise and professionalism. Check the website of the digital marketing agency to see if it’s user-friendly, visually appealing, and informative. A good digital marketing agency Bangalore will have a website optimized for search engines and showcase its services and expertise.

5. Check Their Portfolio 

A digital marketing agency’s portfolio will give you a good idea of its capabilities and the type of work they have done in the past. Check their portfolio/past work to see if they have worked with businesses similar to yours and if they have delivered the desired results. A good agency will be proud to showcase its portfolio. It will have case studies and testimonials from satisfied clients. 

6. Check Their Team

The success of an agency depends on the expertise and experience of its team. Check the team page of the digital marketing agency to see their team members’ qualifications, experience, and expertise. A good digital marketing agency in Bangalore will have a team of experts in different areas of digital marketing, including SEO, PPC, social media marketing, and content marketing.

7. Check Their Services

Digital marketing agencies in Bangalore offer various services, including SEO, PPC, social media, email, and content marketing. Check the services offered by the digital marketing agency to see if they can provide the services you need to achieve your goals. A good digital marketing agency in Bangalore will customize its services to meet the unique needs of your business.

8. Check Their Communication

Communication is very crucial to the success of any business relationship. Check the communication process of the agency to see if they are responsive, transparent, and easy to communicate with. A good digital marketing agency will provide regular updates on the progress of your campaigns. It will be available to answer your queries and concerns.

9. Check Their Reporting

Digital marketing agencies in Bangalore provide regular reports on the performance of your campaigns. Check the reporting process of the digital marketing agency to see if they provide detailed and easy-to-understand reports. A good digital marketing agency will provide you with regular reports on the performance of your campaigns. It will explain the results so you can understand

10. Check Their Industry Knowledge 

Digital marketing is an ever-evolving field, and the digital marketing agency you choose must have up-to-date knowledge about the latest trends and best practices in the industry. Check if the agency participates in industry events, webinars, and conferences and if they have a blog or resource center where they share their expertise.

11. Schedule a Consultation

After you have shortlisted a few digital marketing agencies in Bangalore, schedule a consultation with them. During the consultation, discuss your goals, budget, and expectations. The digital marketing agency provides you with a tailored plan that addresses your needs and goals.

12. Ask for References

Ask the digital marketing agency to provide references from their previous clients. Contact these clients and ask about their experience working with the agency. Were they satisfied with the results? Was the agency easy to work with? Did they communicate regularly? The answers to these questions will give you a good idea of the agency’s reliability and professionalism.

13. Finalize the Contract

Once you have chosen the right agency for your business, it’s time to finalize the contract. The contract should include the scope of work, timelines, deliverables, payment terms, and other important details. Read the contract carefully and ask for clarifications if needed. Make sure both parties agree to the terms before signing the contract.

Conclusion:

Picking the best agency in Bangalore is a challenging task, but by following these steps, you can make an informed decision. Define your goals, determine your budget, research agencies, check their website, portfolio, team, services, communication, reporting, and industry knowledge, schedule a consultation, ask for references, and finalize the contract. A good company in Bangalore can help your business grow and achieve your goals, so choose wisely.

 

 
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Home / Blogs / 10 Reasons Why Digital Marketing is Important for Your Business

In today’s digital fast-paced and constantly changing business world, digital marketing has become essential for any business looking to grow and succeed. With a lot of consumers turning to the internet to find products and services, businesses need to establish a strong online presence to attract and retain customers. In this article, we will explore 10 reasons why digital marketing is crucial for your business and how it empowers you achieve your business goals.

1. Cost-Effective

One of the key advantages of digital marketing is its cost-effectiveness. Traditional marketing methods like print, radio, and television advertising can be very expensive, making it difficult for small and medium-sized businesses to compete with larger companies. Digital marketing, can be done at a fraction of the cost, making it accessible to businesses of all sizes. For example, a digital marketing company in Bangalore lets you devise and implement a social media marketing strategy that can reach a large audience at a relatively low cost.

2. Targeted Advertising

Digital marketing lets businesses to target their advertising to specific demographics, interests, and behaviors. This means that businesses can reach the right audience with the right message, increasing the likelihood of conversions and sales. For example, a digital marketing agency Bangalore can help you create a Google Ads campaign targeting users searching for products or services similar to yours.

3. Measurable Results

One of the most amazing advantages of digital marketing is its ability to provide measurable results. Unlike traditional marketing methods, which are often difficult to track and measure, digital marketing allows businesses to track the effectiveness and uniqueness of their campaigns in real time. This means businesses can adjust their strategies based on data and analytics, optimizing their campaigns for maximum ROI. For example, a digital marketing agency can help you track the performance of your email marketing campaigns, allowing you to see how many people are opening your emails, clicking through to your website, and making purchases.

4. Increased Brand 

Awareness Digital marketing can help businesses increase their brand awareness by reaching a very wide audience and creating engaging content that resonates with their target market. By establishing a strong online presence through social media and other digital channels, businesses can increase their visibility and credibility in their industry. For example, a digital marketing agency Bangalore can lets you create a content marketing strategy that showcases your expertise and thought leadership, helping to establish your brand as a industry leader.

5. Better Customer Engagement

Digital marketing lets businesses to engage with their customers more meaningfully, creating a two-way conversation that fosters trust and loyalty. By using social media, email marketing, and other digital channels, businesses can listen to their customers’ feedback, respond to their inquiries, and address their concerns in real time. This creates a positive customer experience that increases retention and advocacy. For example, a digital marketing company in Bangalore can help you create a social media strategy that encourages customer engagement and feedback, helping to build a loyal following.

6. Competitive Edge

Digital marketing can give businesses a competitive edge by helping them stay ahead of the curve and adapt to changing market trends. By staying up-to-date with the latest digital marketing techniques and technologies, businesses can improve their marketing efforts and stay ahead of their competitors. For example, a digital marketing agency in Bangalore can let you stay ahead of your competitors by implementing a search engine optimization (SEO) strategy that improves your website’s search engine rankings and increases your visibility online.

7. Increased Conversion Rates

Digital marketing can help businesses increase their conversion rates by creating targeted, personalized campaigns that resonate with their audience. By understanding the pain points and motivations of their target market, businesses can create messaging and offer tailored to their specific needs, increasing the likelihood of conversions and sales. For example, a digital marketing agency can help you create a landing page optimized for conversions with a clear call-to-action and compelling offer.

8. Flexibility and Agility

Digital marketing allows businesses to be more flexible and agile in their marketing efforts, quickly adapting to changing market conditions and customer needs. With the ability to make real-time adjustments to campaigns based on data and analytics, businesses can optimize their strategies for maximum ROI. For example, a digital marketing agency in Bangalore can help you adjust your PPC campaigns based on keyword performance and audience targeting, allowing you to maximize your advertising spend.

9. Increased Customer Lifetime Value

Digital marketing can help businesses increase their customer lifetime value by fostering long-term relationships with their customers. By creating personalized and engaging content that speaks to their customers’ needs and interests, businesses can build trust and loyalty, leading to increased repeat purchases and referrals. For example, a digital marketing company in Bangalore can help you form a content marketing strategy that provides value to your customers, such as educational articles, how-to guides, and product reviews.

10. Global Reach

Digital marketing allows businesses to reach a global audience, regardless of their physical location. By leveraging the power of digital channels, businesses can expand their reach to a whole new level and tap into new markets worldwide. For example, a digital marketing agency Bangalore can help you create a global SEO strategy that targets keywords and phrases in multiple languages, allowing you to reach customers in different countries and regions.

Conclusion 

Overall, digital marketing is a crucial component of any business looking to grow, excel and succeed in today’s digital age. With its cost-effectiveness, targeted advertising, measurable results, and ability to increase brand awareness, customer engagement, and conversions, digital marketing can help businesses achieve their goals and stay ahead of the competition. Whether you’re just started startup or a large enterprise, partnering with a digital marketing company in Bangalore or a digital marketing agency Bangalore can help you develop and implement a successful digital marketing strategy that delivers results.

 

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Benefits of Social Media for Businesses
Home / Blogs / Benefits of Social Media for Businesses

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Benefits of Social Media for Businesses

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5 Advanced SEO Techniques that will Improve your Website Traffic and Visibility
Home / Blogs / 5 Advanced SEO Techniques that will Improve your Website Traffic and Visibility

5 Advanced SEO Techniques that will Improve your Website Traffic and Visibility

Ever thought why your website is not ranking on top of the search engine result pages despite optimizing your website with relevant keywords and high-quality content?

SEO is a time taking process but it gives you an organic result and increases your visibility which in turn leads to a good number of conversions.

With constant Google’s algorithm updates, it can be exhaustive and challenging for the SEO analyst to keep up with the latest trends. But with knowledgeable skill and good practice, it is possible to improve the ranking for your website.

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Why do you need a search engine optimized website?

According to the study conducted by, Joel House Search Media,

  1.  Improving SEO is the biggest priority for 61% of companies.
  2.  Effective SEO practices provide a conversion rate of 14.6%.
  3. Organic SEO is over five times more effective than PPC advertising.

Now the question is, what is an advanced SEO?

Advanced SEO is all about an in- depth understanding of what Google expects from your website and thorough knowledge of the basics of – On-page and Off-page SEO.

Before you implement the five advanced SEO techniques, make sure you have managed all the On-Page SEO basics because it is essential to work on your website from the foundations to the advanced.

Let’s get started on how to make your website rank #1

  • Content Hub: According to Neil Patel, “A Content Hub is a destination where website visitors can find branded, curated, social media, user-generated, or any type of content related to a topic.”

Let me put it across in simple words for you, the content hub is basically neither a blog nor a website, you can call it a mini resource centre where you find all the information related to a certain topic or theme.

  There are three major parts to it:

  1. Content Hub
  2. Sub Content Hub
  3. Pathway

The visual representation of what Content Hub looks like:

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Now, look at the visual image, it states that

  • Content marketing in the middle of the diagram representing the content hub, the main resource center.
  • Sub content hub is where the user finds more relevant informative content related to the main topic. Here sub content hubs are -ways to improve your content, types of content, top trends of content marketing.
  • Pathway: The link from the content hub to the sub content hub is called a pathway and it is also known as internal linking.

You’ve got a clear idea of what Content Hub looks like; this is very effective as it increases the duration of time spent by your audience on the website.

  • Google RankBrain:  You’ve high-quality content but what’s the point if it is not according to Rankbrain algorithm.

What is Google RankBrain?

Google RankBrain is a part of Google’s AI algorithm which helps in sorting and searching the websites according to the search queries.

How does RankBrain work?

These are the two parameters it specifically looks for:

  1.  Keywords
  2. User Experience
  • Keywords: Keywords are search terms which a user types in search engines such as Google, Bing, and Yahoo which are also called as search queries. I request you not to be spammy by stuffing keywords; do intensive research and choose the top-performing, good volume keywords, and implement them in your content and headers.
  • User experience: User experience will be gauged on three aspects and they are:
  1. The amount of time the user spends on the website
  2.  Bounce rate
  3.  Number of users clicking CTR (click-through rate)

You have an idea of how RankBrain has been viewing your website and how you can optimize your content, accordingly.

  • SEO Landing Pages: What is Landing Page in SEO?

According to Yoast,  a landing page is a page specifically designed for one purpose: to make a visitor convert to a customer. Whether it’s signing up for an event, subscribing to a newsletter, or donating money to a charity; a landing page aims to do just that.

But is it enough to optimize precisely a single webpage on your website and aim for a higher conversion rate and doubled visibility?

Absolutely, no.

Many make the mistake of ignoring the homepage by putting in all efforts for the landing page.The Landing page requires more optimization but the home page needs to be updated as well.

Let it be your home page or sales page, it is important to have all your web pages within your website optimized.  Do not optimize solely your sales page assuming it is enough to get your conversion rates higher.

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Now talking particularly about a landing page. Here are your checklists for Search engine optimized Landing Page:

  1.  Gripping Headline and Subheadings: If you want more visitors make sure you’ve an attractive headline and to increase the page visitor duration on your website, have informative subheadings.
  2.  Relevant Keywords: Add keywords only relevant to your business. Relevant keywords will bring more visitors to your website.
  3.  SEO friendly URL: SEO friendly URL should be short and should contain your business related keywords.
  4. Attractive Visual+ Alt image: Link your website URL to the visuals of your blog. Make sure the visuals are of high quality.
  5. High- quality Content: Content drives people to click the CTA button. Do not copy content from other websites. Be creative and unique.
  6. User Satisfaction: How responsive is your website to the user’s queries and how comfortable is the user while surfing the website.
  7. Unique Selling Proposition (USP): Your USP can be your price, quality, or user benefits make sure you mention them on your landing page.
  8. Call to Action (CTA): CTA is the final action taken by the user. It could be to fill out a form, download e-book or make a payment.
  9. Testimonials and reviews: Add testimonials and reviews on your landing page to build the trust and confidence in your target audience to purchase your product or service.
  10.  Conversion tracking: Conversion tracking can be defined as tracking your user’s behavior and activities on your website.
  11.  Remarketing Pixels: Remarketing pixels are used to track data for further marketing purposes.

Create an attractive landing page but do not forget to optimize the other webpages of your respective website.

  •  Mobile SEO:  Mobile SEO or Mobile friendly optimization is the process of making your users get the same interface experience they get on the desktop.

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  Why is it important to have a Mobile- friendly optimized website?

In the present world we live in, it is evident that the usage of mobile devices is growing significantly.

According to survey conducted by, Webfx,

  1.  People spend 70% of their Internet time on mobile.
  2.  74% of users are more likely to return to a mobile-friendly website.
  3.  Mobile-friendly websites improve the opinion of more than 60% of users.
  4. Google prioritizes mobile when crawling and indexing websites.

When the user tries to access your website through mobile, irrespective of high-quality content, without a satisfying user experience, it is unlikely for the user to remain on your website; this eventually leads to a high bounce rate.

Start working on the Mobile optimized website as it will generate leads which will help your business grow and also helps in being on position 1 of the search engine result page

  • Update your Old Content:  New content is fresh and gives you more traffic but what if I told you that updating your old blog post can double your traffic and visibility.

According to the study conducted by HubSpot, the results stated that updating old content can significantly increase your organic traffic.

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This is one of the tactics which many content creators made use of when they didn’t have fresh content for the website. Surprisingly, they observed that updating old content can boost their SEO and provide fresh scores.

Many studies were conducted to see if the method actually works, and it does. Without putting in much effort and time, it provides the organic reach and traffic which fresh content takes time to achieve.

These are the top five advanced SEO techniques, which will improve your organic traffic for your website in addition to generating leads for the business.

SEO is a time taking process. Be consistent in optimizing your website frequently. Do not expect immediate results.

Along with, you need to implement the advanced techniques only when the basics of SEO are done well.

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My Failures are My Fortunes
Home / Blogs / My Failures are My Fortunes

My Failures are My Fortunes

Failures are the ones that people don’t want to talk about. We all like to go with success every time. My first failure was when I was studying in 8th standard. My marks started going down and one of my brothers, Jahangir intervened and he arranged tuition for all subjects. He was not earning much at that time. But one portion of his income become my tuition fees. My tuition teacher was a great teacher who won many awards and accolades; Sri Balan Nambiar. Highly disciplined and expert. I still remember those Mathematics formulas he taught me with that little bamboo stick! I passed easily at 10th with around 65% marks.

Sri Balan Nambiar and Smt. Saraswathy Teacher

(My teachers, Sri Balan Nambiar and Smt Saraswathy)

No alt text provided for this image

(With family at my native place, Thiruvilwamala)

I studied at NSS College, Ottapalam for PUC. I wish to become a doctor! So taken PCB for PU and the first-year few subjects I failed. Got only 7 marks in physics! The second-year exam could not write because of some health issues. So I missed that year. Next 6 months I was only studying and wrote the supplementary exam and passed with a 55% marks. But again could not do well in Medical entrance and the doctor’s dream got killed there.

No alt text provided for this image(Our School, Govt High School, Thiruvilwamala)

Somehow, got interested in studying Geology! Got admission to a college around 70 KM away from my home. Tried day scholar, but could not. So tried to stay in a place near to the college, again it didn’t work as my family could not afford…So added another failure. Lost an academic year too.

During my short travel to Geology college, M E S Ponnani, I used to meet my friend, Jayaraj. Was enquiring with him about the college he was studying and it was only about an hour’s journey from my home. The fees were Rs. 350/- per year and it was a Printing and Lithography Polytechnic. Those days’ first inquiry was about the job opportunity after college, he was mentioning, more job opportunities are in Mumbai, Chennai, Delhi like metros. So next year applied and got admission. I was the last student got admitted as my marks are as low as 65% at the 10th. It was a 3-year professional Diploma course. That made my career. Those were golden days in my life! I was the Students council Magazine Editor for one-year and the second year I was Vice-Chairman. Overall I was happy and passed out with 64.5 %. My fees, Books, and travel expenses all I earned by taking tuition for 8-10 the std students in my village. Two important persons, Shobha Chathanath and JP Krishnas, given me the opportunity as a freelance tuition teacher! After the 3-year Diploma course, I started looking for a job. Same time started studying for B A Sociology through correspondence and 3-year graduation done successfully.

No alt text provided for this image

(Muraleedharan Chathanath and Shobha Chechi with family)

I worked for around 5 companies within a 2 year period. I failed in all. Could not learn much or not the kind of job I want. One of the days, my friend, Jose Thomas was asking me can we join an advanced color scanning course at Chennai Anna University. I was not having the money to pay the fee and one of our family friends (Muraleedharan Chathanath & Shobha Chechi) was ready to sponsor me for that course. That course was a stepping stone in my career. From a conventional method of Printing technology, I moved to the Pre-Media industry and got an opportunity in Mumbai as a trainee. After one year of training, I moved to the Bangalore office. I worked for around 9 years in that company, Comart Lithographers. I learned everything in Pre-media. Had a very good time there.

No alt text provided for this image
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(Above pic, with colleagues at Comart Lithographers, Bangalore. Bottom – With Reshma in Mumbai)

Later I left for Dubai (As you know that the Middle East is an ultimate destination for a Mallu 🙂 ) With lots of hope, I flew to Dubai. The next day I joined the company; leading Printing Press in Dubai, at Jabail Ali. But I simply didn’t like it as technology-wise it was a backward journey for me. So I quit within 3 weeks’ time! One more failure. Stayed at a friend’s room for 3 weeks. Returned to India for formalities. But my Ex-company, where I worked 9 years, again called me and asked whether interested to join in Mumbai office. It was a new role as a Project Manager. Two years. Learned a lot. Then moved to Delhi for another company. Then to Hyderabad with the same company for their headquarters. Worked around 2 years and moved back to Bangalore with a new company.

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(With colleagues and mentor Srini Sir)

After a year, in 2008 April, got the pink slip. The major failure which changed my life drastically and differently. (Read Pink slip to 50 Cr) I borrowed Rs. 50000/- each from 4 of my friends (Krishna Kumar, Shafeeque, Maju Davis, and Raja V, who were my classmates in Printing Technology and was working in Dubai. With their help, I started in a small way, bought my first iMac, and a pirated adobe s/w. Slowly a new journey of entrepreneurship started.

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It was tough and there is a continuous failure in many ways. Every time I fail, I consider this a learning. That gives us the energy for the next. We tried a new business vertical of Family Portrait and failed. Started a mushroom farm in Kerala with my wife and relatives, which failed. Sometimes a new recruit will fail, and they will not reach the expected level. Some clients, don’t pay and we fail there. The client pitch will fail. No failure can demotivate us for trying new things.

Look at the way my failures become fortune for me

  • My PUC 7 marks in Physics provoked me to think and re-write the exam. I passed and got into Geology.
  • Failure in that course leads to a Diploma in Printing where I established a great career.
  • Failed in five jobs of early career days. It forced me to learn new technology and got the job of the latest technology in Pre-Media.
  • Moving from that company failed in Dubai but again joined back helped me to learn more things. No regret in failure.
  • The last company has given me the pink slip and that turned me into an entrepreneur and today I provide employment to 75 people and they support 300 plus of their family members.

So, in short, don’t worry about what will happen if you fail. Every failure will be a stepping stone for success. So embrace the failure.

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Achiever Brand awareness Brand Manager Businessman CEO Company owner digital marketing agency in bangalore Goal Oriented Goals Life lessons Marketer Motivational stories Never giving up Printing technology Real story Self made Stepping stone to success Success Stories Victory

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