In today’s digital-first world, it has become tougher than before to grab and bind the audience’s attention. With a plethora of brands—and more joining every day—fighting for the attention of the masses, the question arises: what can one do to make their brand stand out? The answer lies in a tool that has been overlooked but immensely powerful when wielded properly: explainer videos. 

Does video increase conversion rate?

Video can increase conversion rates significantly. Studies reveal that adding videos to landing pages and marketing materials can boost conversions by up to 86%. This is because videos effectively explain products or services, grab viewers’ attention, and provide a more engaging experience for users.

Whether you are a startup rolling out a product or an established business that needs to explain a complex service, explainer videos can do wonders. If you want an expert to execute your concepts for you, partnering with a bona fide Video Production Company will make the difference. 

Let’s discover what makes explainer videos a supreme conversion tool and what wonders they can do for your brand.

What Are Explainers Videos?

Explainer videos are short yet slick videos that talk glossily about a product, service, or concept. These are 60-90 seconds maximum, to keep the attention of the potential buyer quickly and transmit the message urgently.

It can be of many types:

• Animated videos
• Live footage
• Whiteboard animation
• Screencasts
• General motion graphics

Whatever style they may use, ultimately, their goal is to teach and create an impact on the audience.

A good Explainer Video when made by an appropriate video production company can transform a dull pitch into an entertaining story that keeps the viewership engaged and gives a little push towards taking some action.

The Psychology Behind Explainer Videos

Human beings are visual by nature. According to research, the human brain takes 60,000 times less time to process visuals than it takes to process text. When you combine visuals with good storytelling, you create an emotional and cognitive tie that is hard to keep away from.

These are some of the factors that make explainer videos so compelling:

• Grab Attention: Because of movement, color, and sound, the attraction is automatic.
• Retained Well: Viewers retain 95% of a message when it is presented through video compared to 10% when reading it through text. 
• Build Trust: A full clear honest explanation means transparency and trust are gained.
• Simplifies Things: Explaining concepts whose complexity merits simplicity.

When properly created, especially by a seasoned Video Production Company, these psychological benefits go further.

How Do Explainer Videos Affect Conversion Rates?

1) More Engagement

A website visitor is much likely to stay and explore when an engaging video greets them first. The longer a visitor stays, the higher is his chance of converting. Explainer videos represent a digital handshake pulling a visitor towards your brand story.

2) Increased Retention Rate

Explainer videos not only retain attention but impress your message on their minds. This means that whenever prospective customers will be ready to make purchase decisions, they will remember your brand. 

3) Better Understanding of Your Product/Service

People do not make a purchase for something if they do not understand it. Explainer videos make the complex offerings easy to digest. When your value proposition is crystal clear, customers are more inclined to act.

4) Enhanced Trust and Credibility

A well-done professional video reinforces trust and credibility. It indicates that your brand values its presentation. A Video Production Company will help you create videos that look good and communicate effectively.

5) Higher Email Click-Through Rates

Explainer videos can be a part of your email campaigns and will improve your click-through rate tremendously. With a video, emails have a 300% CTR increase which is beneficial for lead nurturing.

6) Improved SEO and Website Ranking

Google favors video content. Websites with videos embedded are 53 times more likely to land on Google’s first search result page. That visibility means more traffic, which means additional conversion opportunities.

7) Increased CTA Performance

Asks made within videos perform significantly better compared to voice asks. For example, explainer videos walk the audience through a story that ends with a strong call to action. A clear CTA encourages sign up, purchases, or contacting you; a defined CTA within a video delivers results.

Why Work with a Video Production Company?

The ease of video creation tools and apps does not equate to what a Video Production Company can achieve in terms of creativity and quality. That’s why:

• Custom Approach: They design plotlines that are tailored to your audience.
• High Production Value: Everything from the scripting and voiceovers to the animation and editing is immaculate.
• Brand Alignment: They make sure the video is in line with the tone, aesthetic and goals of the brand.
• Time Efficiency: While the key stakeholders of the business focus on their work, the heavy lifting is done by specialists.
• Addition of Value on Delivery: A reliable production company will not stop at delivery. They will tell you where to put the video for the most good, and how to leverage it for the best results.

We at Honeycomb India consider ourselves a Video Production Company that integrates artistry with strategy. We have a very creative bunch of storytellers, designers and marketers who come together to create explainer videos that are not only appealing but also convert, which is the main goal.

Real Results from Explainer Videos

Still having doubts? Let’s review some stats that might change your mind:

• Adding an explainer video on the homepage resulted in a conversion increment of more than 10% for Dropbox which surely leads to millions of revenue.
• Crazy Egg had a landing page video that drove a massive 64% boost in conversions to their landing page.
• Zappos claims product videos boost sales by 6 to 30 percent.

These success stories are not anomalies. They demonstrate well done explainer videos can deliver results. Working with a competent Video Production Company guarantees your video will have the same potential.

Creating explainer videos can be a game-changer for your business, so here are some best practices to keep in mind:

• Keep It Short and Sweet: Attention spans are fleeting these days. Aim for a duration of about 60 to 90 seconds to keep your audience engaged.
• Focus on the Problem and Solution: Make sure to clearly outline the issue your audience is facing and how your product provides the perfect solution.
• Use a Strong Script: Think of the script as the backbone of your video. It should be engaging, concise, and focused on the benefits to really capture attention.
• Incorporate Brand Personality: Don’t shy away from infusing some humor, emotion, or a distinctive voice that truly represents your brand.
• End with a Clear CTA: Always guide your viewers on what to do next. Make it straightforward and enticing for them to take action.
• Invest in Quality: Remember, low-quality videos can backfire. It’s always best to collaborate with a reputable Video Production Company to ensure you get the best results.

Explainer videos are incredibly versatile and can be utilized across a variety of platforms:

– Your homepage or landing pages

– Product or service pages

– Social media channels

– Email marketing campaigns

– Paid advertisements

– Sales presentations

– Trade shows and events

No matter where you choose to showcase them, their purpose remains the same: to engage, educate, and convert your audience.

Your Next Step

Explainer videos aren’t just a passing fad; they’re a powerful tool that can greatly enhance your marketing return on investment. They help boost engagement and trust while driving conversions and sales—it’s a win-win!

If you’re ready to harness the power of explainer videos, the first step is to team up with a reliable Video Production Company. At Honeycomb, we’re dedicated to transforming complex concepts into clear, captivating visuals that resonate with your audience.

Let’s create something that not only informs but also drives action. Are you ready to dive in?